Who is buying perfume? Why are they buying it? Are their reasons for buying perfume different based on gender, culture, profession, or geographical location? And who or what is influencing them to buy?
These are not easy questions to answer. Perfume is a difficult product to pin down because it straddles two categories at once: it is both a functional product (designed to make you smell good) and an aspirational lifestyle product like a watch or a car – the reflection of a personal and complex interwebbing of desire, imagination, and ambition.
If you’ve ever been disappointed in a fragrance that’s been advertized as smelling like tea and then goes on to smell nothing like it, then put Carta Moena 12|69 on your to-test list pronto. Utilizing a little-used essential oil called moena alcanfor, which is distilled from the leaves, bark, and branches of the moena tree native to Amazonian Peru, this fragrance smells truly and honestly of tea. Specifically, it knits together the aroma of a really earthy Pu-Erh tea with the tannic, catch-in-your-throat quality of cold, slightly over-brewed black tea.
Picture a delicately carved silver dish piled high with quivering cubes of rose milk lokhoum, barely set and opalescent. This tower of pink jellies, as wobbly-legged as a newborn giraffe, sits perched on a folded suede opera glove. In the background, a complex but translucent inter-knitting of pink pepper, fruits, roses, and white tea recalls the faded-silk grandeur of both Etro’s Etra and Rajasthan, a series of polite, sepia-toned portraits of India as seen through the rose-tinted glasses of imperialists.
When I first tried Arquiste Ella, in a niche boutique in Bordeaux last autumn, I thought, well, at least I can put this one out of my mind. I had been interested in the 1970’s retro marketing drive behind it and its sexy-sleazy disco bomb reputation, but on the skin, it just felt unresolved and murky.
The word pulchritude jumps to mind while wearing Puredistance Warszawa. That’s the word that Akeelah stumbles over in her first training session with Dr. Larabee in the movie Akeelah and the Bee. Dr. Larabee tells her that it means beauty. But by the end of the movie, when Akeelah is given the word to spell as her final test in the National Spelling Bee, each letter in the word is spoken aloud in the voice of someone she loves – her mother, her best friend, her brother, and Dr. Larabee himself. And it’s then that we understand that “pulchritude” means not only beauty, but also pride, character, and an untouched quality very close to innocence.
Le Labo Ylang 49 is a scent that gives me some serious cognitive dissonance. I keep wearing it and trying to figure out why, and this is what I’ve been able to come up with:
I was looking at some iPhone photos and videos on the TV last night with the family when a photo of our old terrace on our 13th floor apartment in Montenegro came up on the screen. Obviously taken as the sun was going down, two little sweaty faces beamed up at the camera, the heat so strong that it seemed to radiate off the 3 year-old photo and straight into our living room.
For a moment, there was silence as we all gazed rapt at the screen. Then, from deep within me, came a noise halfway between the groan of a dying cow and a barely-suppressed sob. “Mama, don’t,” hissed my 7 year-old son.
Building a Capsule Perfume Wardrobe: If you had to build, or rebuild, your perfume wardrobe using only travel sizes and minis, could you do it? What would be on your list?
A couple of questions have been dogging me lately. First, how much perfume do I actually use in a year? And second, if my collection of full bottles was lost or stolen, would it be possible to build a small capsule wardrobe that covers all possible scenarios using only minis and travel sizes, and sticking to a putative budget of +/- $30 per bottle?
DSH Parfums Le Smoking is, to my nose, a happy mix of the bitter, smoked-out leather of Cabochard (Grès) and the sweet hashish vibe of Coze (Parfumerie Generale), two perfumes so hard-wired into the scent memory portion of my brain that it’s difficult to judge Le Smoking on its own merits.
There’s something very basic, almost therapeutic about the smell of wood, isn’t there? Rosewood, or palisander, is especially comforting, because it smells mostly like a freshly-split log of wood, but has warm, steamy undercurrents of curry leaf, pressed rose petals, and chili pepper for interest. Ava Luxe’s Palisander is not only an excellent representation of the rosewood note, but the plainness of the wood is dressed up with enough amber and incense to prevent it from ever smelling skeletal.