Welcome to Part 2 (Spicy-Warm) of my series on DSH Perfumes, the American indie perfume brand helmed by the talented and prolific Dawn Spencer Hurwitz. For those of you joining me just now, let me recap a little.
In October 2004, a man called Chris Anderson wrote a very influential article for Wired magazine called “The Long Tail”. In it, he explained how a little-known statistics term, called the long tail, actually explained a lot about success in the business world. The basic premise is that the market for products not widely available in bricks n’ mortar stores is as big, if not bigger, than the market for products that are carried in stores.
Bruno Fazzolari Feu Secret opens with the balsamic, fruity tang of fir balsam, jammy and bitter in equal measure. Underscored with the earthy tang of turmeric, the coniferous notes feel unfamiliar, because the combination smells simultaneously earthy, green, sweet and waxy, like a piece of fruit dropped into a bag of powdered herbs.