Guys, if you want to smell something truly great, then buy the Areej Le Doré sample set. Costing $40 for samples of three beautiful perfumes that contain real oud oil, santalum album sandalwood, and genuine deer musk, it’s a small price to have your mind blown and eyes opened as to what can be achieved when superlative raw materials meet a talent for composition.
Fear not: Areej le Doré is not one of those brands set up in the West to take advantage of the current fashion for haute-luxe Arabian perfumery. It is, in fact, a natural extension of FeelOud, an outfit based in the Far East that has been artisan-distilling wild oud oils for several years now. Led by Russian Adam, a name that will be familiar to real oud oil fans all over the world, FeelOud focuses on producing quite wild, almost feral-smelling oud oils in the old school manner, with little concession made to who take their oud oil smooth and with a bit of sugar.
FeelOud recently diversified into the area of sandalwood oil, recently producing a superb santalum album oil distilled from the buried rootstock of old santalum album trees (long since felled and harvested), the age of which is estimated to be between 80 and 100 years old. The resulting oil, called Sandal 100k, sold out in 24 hours when it was put up on the FeelOud site. It’s beautiful; I give a description of it further on.
First, a bit of background on this mysterious-sounding Russian Adam chap. I’ve been sampling Adam’s wares for quite a few years now, at first buying from his Book of Oud store when he was still based in the UK, and then testing a wide cross-section of oud oils produced by FeelOud, which he set up when he moved to the Far East to be an artisan oud distiller.
In his trajectory, Adam is following in the footsteps of people like Taha Syed of Agar Aura and Ensar of Ensar Oud, both of whom also relocated from comfortable, middle-class environments in the West (Canada and America, respectively) to the steamy, flea-ridden jungles of the Far East so they could distill wild oud oil on the ground. It’s the only way to do it if you want to ensure a good result, but by all accounts, it is an often times hard life, fraught with frustration and danger. I don’t envy these oud artisans, but I sure as hell respect them for what they do.
But now, onto Areej Le Doré. The name itself appears to be a blending of the Arabic name for a girl, Areej, which means “the fragrance from under an orange tree”, and the French phrase for “the golden one”. The ethos behind the brand is to create fragrances that are luxurious explorations of the raw materials with which Adam frequently comes into contact as an artisan. In terms of business strategy, there is a clear evolution here from distilling raw materials (oud and sandalwood) to developing value-added products that blend the raw materials in a complex, abstract composition.
And having tested all three perfumes extensively over the last few weeks, I can tell you that these are not some ham-fisted throwing together of a few essential oils – there is evidently a real skill for composition at work here. Each of the perfumes feel “finished” and refined to a high technical degree. In fact, in terms of overall positioning, I would place Areej Le Doré perfumes alongside the first three perfumes by Parfums Dusita, perfumes that are similarly priced and beautifully blended to the same high polish. Dusita is phenomenally successful, and deservedly so: now I wish the same sort of brand trajectory for Areej Le Doré.
The Areej Le Doré fragrances are as follows: Siberian Musk, Ottoman Empire, and Oud Zen. They are all technically extraits de parfum, but I would define them more as rich, dense attars translated to spray form through the addition of some indentured alcohol. Also thinning out the attar format are hydrosols distilled by Russian Adam himself – a hydrosol being the water left over after hydro-distillation of some fragrant material like rose or oud wood, and after the essential oils have been separated from the distilling water. After having been passed several times through the fragrant material, the hydrosol is itself highly fragrant and useful in perfumery.
Siberian Musk is the one I tried first, and it resulted in the sort of jaw-dropping-to-the-floor awe that happens very rarely in the life of this particular perfume writer. After a bright citrus and pine start, the scent settles quickly into a full-fat, clotted-cream musk redolent of rosy beeswax, apricots, orange blossom, and the salty intimacy of a post-coital embrace.
The musk component manages to be seriously filthy but in a refined way, with a buttery floral purr that typifies a French sort of polish. I have smelled quite a few samples of genuine deer musk before, including a 20-year-old Himalayan musk so frighteningly feral that I thought a herd of sweaty goats had taken up residence in my nostrils. This is not that. The musk here is authentically sensual and animal-like, but it comes across as a creamy, rounded smell, not sharply urinous or sweaty. Texture-wise, it has the silky density of yellow fat skimmed off the top of raw milk. Think Muscs Khoublai Khan crossed with the decaying roses and adiposal wax of Rose de Nuit, backlit by the subtle glow of resin, orange blossom, and citrus peel. The contrast between the fresh notes and the fatty, un-fresh musk is perfectly pitched.
As the scent progresses, the musk deepens and smolders, like a Persian cat stretching in the sun. Sultan Pasha once described the smell of deer musk to me as saccharine sweet, almost cloying, a smell that clings to the hairs of your nostrils for hours after you’ve smelled it. I sense the same clinging depth of the musk here, and there is a faintly sugared quality to the florals that help the impression along. But it is never cloying (and I agree with Sultan that some deer musks – depending on their geographical provenance, age, and level of heat used during the tincturing process – can be almost claustrophobically sweet).
Let me be clear: the musk used here is genuine deer musk, a raw material never used in commercial perfumery these days. Apart from the various legal and ethical concerns, there is the problem of sourcing the darned stuff: perhaps 99% of all deer musk goes straight into the hungry gaping hole that is Chinese medicine, with the remaining 1% trickling down as crumbs to the poor man’s table of perfumery. In terms of perfumery, therefore, only small-batch, artisanal attar makers and perfumers can viably access and use real deer musk. Furthermore, within the artisan attar making community itself, only a few are open about their use of the material.
I am writing an article about the issue of musk, which will be published later on this year, but for the moment I will say that Adam’s use of Siberian deer musk here is both ethically and legally fine, because it comes from legal hunting in Siberia, sanctioned and controlled by the Russian Government through seasonal licenses and hunting lotteries. Every part of the deer is used – the meat, the hooves, the skin, everything – and the hunting helps support the incomes of local hunting families.
In other words, don’t be afraid that by buying this perfume you might be contributing to illegal hunting or unethical trading practices. Yes, the musk deer still dies to give up his musk – but he is not dying specifically because of the perfume sector. (You might want to start asking the Chinese medical sector some hard questions, though.)
The second perfume, Ottoman Empire, is also stunning, but in a different way. Although I suppose technically it is a rose-oud, containing as it does real Assam oud oil and expensive rose absolutes from Afghanistan, India, and Bulgaria, it does not really come across as a typical rose-oud. Instead, it reads more as a buttery rose chypre with a dark, mossy drydown that reminds me of the hippy, retro floriental style of Neil Morris, especially his Rose of Kali, which is a rose slowly left to molder and wither in a damp church basement. In other words, there’s a fair bit of myrrh here. There is also the chocolate-rich dustiness of closed-up spaces and old books, which makes me think of the 70’s style of the original Norma Kamali perfume (not Incense, the namesake perfume itself).
The rose oils used in Ottoman Empire are beautiful, and display a wide range of nuances ranging from the fruity apricot hue of the Afghani rose to the sour earwax quality of the Bulgarian. In the context of the blend, the roses are largely subdued by the resins and oakmoss in the base, but their essentially rosy character burns brightly through the blend, like a heat lamp under layers of parchment. The oakmoss used here, by the way, is real and unneutered: firstly, because it is Indian oakmoss (charila), a lacy oakmoss-like material covering trees in the forests of the Himalayas, and secondly, because, well, Adam is not based in Europe and doesn’t have to be IFRA-compliant.
In summary, then, Ottoman Empire is a waxy, mossy rose chypre crossed with souk perfumery (oud and spices) crossed again with a certain hippy, 1970’s style as espoused by certain American indie perfumers. If I’ve made that sound confusing, then don’t worry – the perfume makes perfect sense on the skin. Wear it and see for yourself.
The third and last perfume is Oud Zen. People who are a bit wary about the oud note need not worry; the Indian oud oil is authentic (and smells authentic) but it is not nearly as animalic or as feral as uncut Hindi oils can be, when worn neat on the skin. Instead, right from the start, the leathery, sourish smoke of the Indian oud is folded into sweet, smoky woods and vetiver that together smell rather like the saltwater taffy of labdanum. The Hindi oud oil is also moderated by the fresher, more sparkling aspects of a Papuan oud, a variety that often displays surprisingly hints of green tea, mango, and flowers.
The main impression is woody, smoky, and leathery, with the Hindi elements of fermentation slowly fading away in the heart, leaving a trail of cool, ashy woods. I suppose it is a traditionally masculine perfume, but I think any woman who wants to could certainly rock it.
Interestingly, just as I think the perfume has given up its last breath, it revives and puffs out its chest in a death display of feral honey, vetiver, and dry leather, a combination very much in the vein of Vero Profumo’s Onda Voile d’Extrait or the far reaches of vintage Habanita when the powdery florals have burned off. An extraordinary finish, and one that gets me spraying again and again, just to arrive at the same destination.
Lastly, a word about Sandal 100k, FeelOud’s first venture into sandalwood distilling. Sandal 100k was distilled by Russian Adam himself using wood from the buried roots of old santalum album trees that had long been harvested and cleared from land in Indonesia. Forgotten about, the rootstock of these noble old trees lay in the ground until the locals figured out there was precious oil in them there roots!
To make the oil, the roots of old trees, all aged around 100 years, are dug up, cleaned off, and left to dry out. Then the roots are broken down into small shards, and finally into a sawdust-type mixture which is put in the distilling pot. The wood was sent from Indonesia to Russian Adam in Thailand, which is where he distilled it himself.
To all extents and purposes, the root stock has the same value as heartwood from 100-year old santalum album trees: experts have determined that the age of the santalum album species chosen for distilling is more important to the aroma profile than where the tree actually grows. Therefore, while this oil is not Mysore because the tree (and its roots) was not harvested in the Mysore region of India, it is an incredible santalum album oil because of the age of the heartwood from which it was distilled.
Sandal 100k smells bright, greenish, and terpene-rich at the offset, with all the nutty, savory sourness characteristic of santalum album perched just behind it. The slight green bitterness dies back quickly, allowing the salty, buttery sides of the oil to emerge. For the first part of the ride, I’d place this oil in the aromatic, fresh category of santalum album, but as time goes on, the oil gathers force and bursts into full being as the perfect sandalwood – rich, nutty, creamy, salty-sweet, and almost meaty in terms of body. It’s absolutely beautiful, and I urge people to buy it when the second batch of oil is ready for sale. Since my personal ne-plus-ultra of sandalwood oil, Ensar’s 1984 Mysore, is no longer available, this is the next best thing.