Jovoy Remember Me is one of, if not the best chai scents I’ve ever smelled. I think it works because its perfumer, Cécile Zarokian, has attained a perfect balance between lush, spiced milkiness and bitter, inedible things like citrus rind, rubber, and suede.
When I make chai, which is similar to Karak, the popular drink in Qatar that directly inspired Cécile to make this scent, minus the condensed milk, I sometimes chop small mint leaves to go into the pan with the ginger, black pepper, and cardamom – the premise being that if the pepper burns my tongue, the mint will put out the fire. A filament of something similarly fresh in Remember Me holds the steamy milkiness of the chai in check. In Remember Me, this tart greenery comes from the peppery-lemony cardamom and bergamot rind. The total effect is of something hot meeting something cooling, like when you first stir the milk into the pan of boiling tea, cloves, and ginger.
Milkiness is a risky thing in perfumery. Too much and it teeters precariously on the edge between creamy and stale, like butter left out on the counter overnight. To date, the only milky scents I’ve liked are ones where (i) the milkiness is a by-product of another material like sandalwood, fig, or rice, or (ii) the milky note has been countered by something bitter or brusque, like smoke, wood, or rubber. Fragrances belonging to the first group would include Amaranthine (Penhaligon’s), Sandalo (Etro), and Philosykos (Diptyque), and fragrances belonging to the second would include Palo Santo (Carner Barcelona) and Leder 6 (J.F. Schwarzlose).
Remember Me belongs to the second group, in that its milk note is deliberately placed there (rather than a by-product of another material) and is effectively counterparted by a rubber-suede note and a leisurely woody drydown. This peach eraser note is actually frangipani, recognizable to anyone who owns or wears Ormonde Jayne’s wonderful Frangipani, which uses a similar, if not identical, frangipani material. The frangipani is refreshingly un-sweet and un-floral, in other words. Picture the rubbery peach tea of Frangipani by Ormonde Jayne morphing slowly into the rich condensed milk leather of Leder 6, and that’s Remember Me.
The tug between milky and spicy-hot in Remember Me eventually reminds me of another delightful scent, and one that’s widely available in department stores: Noir Extreme by Tom Ford. Although Remember Me is far more tightly focused, both scents share a ‘scoop of vanilla ice-cream in Mexican Coca-Cola’ vibe (similar to Chanel Egoiste and Roja Dove Enigma, where the combination of tobacco, spices, and a boozy, creamy element like sandalwood or vanilla creates a Coca Cola note). There’s a point in Noir Extreme where the kulfi note runs too close to the sickliness of condensed milk for comfort, so it’s something I could get tired of very easily. But Remember Me steers clear of this pitfall, its rubbery suede and woody notes working overtime to course-correct the milkiness.
Remember Me is a mostly linear affair, which is great if you like the central accord (as I do) and probably torture if you don’t. In other words, test first. It is also incredibly rich and potent, lasting a good 10 hours before showing signs of fading, so it would work superbly as a scent for when you know you are going to be out all day, in crisp, cold weather, and you’re the type of person who loves burying their nose in a scarf or jumper to get a sustaining whiff every now and then.
I can see Remember Me working well for anyone, including men, who like those big, complicated semi-gourmand fragrances that are popular these days, like El Born by Carner Barcelona. But if you’re like me and have a special fetish for chai, then you need to seek this out pronto. It is richer and stronger than Omnia (Bvlgari), more natural-smelling than Paithani (Penhaligon’s), and not as challenging as Chai (Baruti).