Based on my sampling of three perfumes from the Argentinian brand Frassaï, I can say that this is exactly the kind of thing that one hopes to see from modern niche perfumery but rarely does, i.e., perfumes that are unusual but not too much, and rendered in a soft, lovely manner that gives them wearability and ease.
Consider two points on that scale, for reference – the earlier perfumes of Serge Lutens, which offered bold new ideas but presented them in often luridly syrupy forms that made them challenging to wear as a personal scent outside of a grand occasion, and the perfumes of Parfums de Marly or XerJoff, which are mostly recycled ideas and tired old tropes rendered loud and muscular with über-radiant woody ambers that smash their way through more delicate accords like a bull in a china shop.
The Frassaï perfumes, on the other hand, appear to have been carefully and sensitively art-directed (by Natalia Outeda, a designer who had previously art-directed perfumes in NY for companies such as Bond No. 9, Proctor and Gamble, and Kiehl’s). Though the perfume reviewed here are all in different styles – one essentially a soliflore, one a spicy fruity scent, another a woody gourmand – and some of perfumers who composed them have usually easily-identifiable signature ‘moves’ (Rodrigo Flores-Roux, for example), there is a common thread of harmony and softness that links them all. Is it possible that the female gaze in art directorship for fragrance is just as much a thing as it is in literature, or essays, or film?
Tian Di (by perfumer Olivier Gillotin) is the most original of the three perfumes I sampled, and my outright favorite. It is really quite odd – a smoked-out peach skin nestled in a dusty ‘brown’ accord that remind me alternately of loose (peach-flavored) tea in those triangular nets sold by Dammann Frères, coffee grounds, or even cocoa – but also unexpectedly lovely. I am particularly charmed by the marvelous effect it produces on the skin, where it is all burnt peach licorice on the inhale (similar to the burnt anise-iris at the base of Guerlain’s Attrape-Coeur, albeit in dust form rather than apricot jam) and spearmint gum on the exhale. It is as gingery and as cooling as a tisane drink, yet as granular and coarsely-textured as the dry material before the hot water hits it.
Tian Di eventually deepens – or perhaps ‘spreads out’ – into a smudgy, smeary mint butterscotch and floor wax accord, with a hint of trampled grass and even beer, but never loses the malted, almost smoky graininess of the incense and tea. There is something about this that tugs a memory chord for me, making it difficult for me to evaluate objectively beyond the rather gormless ‘It’s odd but I love it’ review I’ve given it here. I think there’s either a loose connection to the peach of Trèsor (Lancôme) or to the sandalwoody, salty-minty, peony-esque weirdness of Dune (Dior), both of which I wore as a teenager, but again, this is all probably a Pavlovian response playing out in my mind and my mind only. Tian Di is special and unique. I’d buy this one in a heartbeat because I don’t have anything like it in my collection.
A Fuego Lento (by perfumer Rodrigo Flores-Roux) is a soft jasmine soliflore that smells like a wall covered in jasmine whose petals have started to dry a little in the late June sunshine, giving it a sweet hay or alfalfa dimension. There’s a tangy orange blossom note at the start that reads a little rubbery, like hot tarmacadam, so for a brief time, the scent gives off a pleasant sensation of being in a hot Southern city where the exhaust fumes of cars and hot pavement mingle with the sudden wafts of white flowers tucked away behind tall, patrician walls. But really, A Fuego Lento is all about that jasmine. A nutty, milky amber holds it all in place without interfering with the purity of the flowers.
I’m always moved by the simple but awe-inspiring beauty of a flower whose smell has been so faithfully recreated in scent form. This is, I recognize, no small feat in and of itself, unless you are willing to rely on the floral absolutes to do all the heavy lifting, in which case you have to deal with the more pungent, less pleasing aspects of the absolute – but Rodrigo Flores-Roux certainly knows his way around jasmine. That said, I’m a little surprised at the lack of accoutrements from a perfumer who produced both the complex, salty jasmine that is Ella (Arquiste) and the plummy jasmine chypre that is L’Âme Perdue (Le Galion), but I’m guessing that Outeda asked specifically for a pure, lush jasmine soliflore, and that is precisely what she got.
Personally, I don’t wear soliflores (preferring to smell flowers in nature than in the bottle) but if I were on the hunt for a great jasmine-dominant perfume, this would be a prime contender. The only other jasmine soliflore that matches the quality of A Fuego Lento is, in my opinion, the limited edition Diptyque Essences Insensées 2015, which is however far more syrupy and intense a smell.
Teisenddu (by perfumer Roxanne Kirkpatrick) is, in many ways, the most familiar-smelling perfume in the bunch, in that it mines a vein that many indie and niche perfumes before it have tapped into, i.e., that toasty-dry, caramelized scent of a working sauna, complete with all its spicy-fresh facets (juniper, conifer) and its dried fruit ones (cumin, caramel, prune, brandy). I quite like this toasty wood smell, even though it doesn’t really deviate from the pattern cut by scents such as Woodcut by Olympic Orchids or Bourbon by Hans Hendley.
Where it does innovate, however, is by pairing it with a full-blown movie butter popcorn accord with which I am only too familiar (unfortunately) thanks to my year-long exploration of the American indie oil sector. Every single perfume oil with the words ‘cake’ or ‘freshly baked bread’ or indeed ‘caramel’ featured precisely this note. Due to overexposure to this awful pyrazine-y aromachemical – whatever moniker it actually goes by – whenever I smell it, I think not of caramel or bread but instead of that awful fake butter popcorn flavoring they put in jellybeans. Because of its proximity to the hot, dry wood accord, the note emits a claggy ‘moistness’ that reads like warm, sweaty socks.
Now, it’s entirely possible that everyone else who smells this will smell what the perfumer intended, i.e., caramel, and that it is my particular sensitivity or over-exposure to this material that’s skewing the picture. I hope so. In any case, I hate this particular material with a passion and always wonder how Pierre Guillaume managed to pull off the toasted nuts and caramel in Aomassaï without resorting to it. (Part of me always thinks, well, if he can do it, why can’t everyone else?)
Mercifully, this note burns off quickly enough, and my patience is rewarded by a remarkable (and really quite unusual for a toasty, spicy wood scent like this) plant milk accord that smells like coconut milk, lotion, and something green and crunchy, like agave, fig leaves, or aloe vera. What this does is add a cooling, lactonic finish to the scent that effectively rehydrates the wood, balancing it so that it never tips over into outright aridity – typically the natural end of spicy indie wood scents. I really love this surprising element, and it’s enough to compensate me for any butter popcorn trauma I might have suffered previously.
It’s worth mentioning that, even when this milky lotion component fades away, we are left with a gently-spiced, gently-resinated, and gently-ambery wood accord that never pushes the envelope too far in any one direction. It’s all quite gentle. Which suits me just fine. In this last stretch, Teisenddu reminds me a lot of Gaiac by Micallef (and its twin, Dark Horse by Dame Perfumery), as well as Wenge by Donna Karan – all scents I’d describe as soft takes on the amber-incense-wood category, a popular and rather densely-populated intersection in niche perfumery. Scents like this are the fuzzy blanket of the perfume world (or ‘woody puddings’, as NST calls them), and while not entirely a novel form, Teisenddu innovates just far enough with that green, juicy plant milk accord to carve out a space for itself.
Source of Samples: I purchased samples of these Frassaï fragrances from Neroli Hungary, a Budapest-based niche perfume store here. I have purchased samples from Neroli multiple times since 2014 and am very happy to recommend them to my fellow European fumeheads.