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Parfums Dusita: A Case Study, The Perfumes

16th December 2016

 

If I were writing a book on how to make it big in niche perfumery, I’d make Dusita a headlining case study. Even the most casual observer of the niche sector would tell you that Pissara Umavijani, the founder of Parfums Dusita, is probably the most astonishing success story of 2016. The niche sector is thick with the self-taught, entrepreneurs, amateur mixologists, and mainstream brands masquerading as niche, but in 2016, Pissara came out of nowhere, swept them all aside, and went straight to the top end of the market, charging between €300 and €400 for a bottle, and completely getting away with it.

 

Whether the perfumes themselves are any good is almost beside the point. Truth be told, I am more impressed with Pissara Umavijani’s business strategy than the perfumes themselves, but both are worth looking at.

 

The first thing that Umavijani did right was to align herself immediately with the right partners. The niche and artisan sector is rife with self-taught perfumers, but results are not typically the high-end, polished luxury perfumes that command Roja Dove prices. In partnering up with a very good team at one of the best fragrance labs in Grasse, she was able to ensure that the product itself was as polished as a Bvlgari jewel. And all credit due here – Umavijani is clearly an excellent creative director, taking the time to push her team to produce perfumes that are not commercially safe as Roja Dove’s perfumes, but important, artistic efforts in their own right*.

 

*Important correction, dated 13/06/2017: The above paragraph hypothesizes that, due to the extraordinary polish of the first three perfumes, it was the Grasse partner lab that formulated the perfumes. However, Pissara has made it clear to me since then that she is the sole perfumer behind the brand, writes her own formulas, and only uses the Grasse partner, Accords et Parfums, for European & IFRA compliance checks. My apologies if my editorializing implied, or led others to infer, otherwise.

 

From a commercial point of view – branding, product placement, bottle design, graphic design, copy, distribution, and so on – it is also clear that Umavijani knows what she is doing. Every single detail is haute luxe. But the most important thing that Umavijani seems to have understood is this: people need to smell the product in order to enthuse about it. 90% of success in a crowded market such as niche perfumery is simply access. Umavijani set up a very generous sampling scheme whereby for the price of postage from Paris, you would receive three large deluxe samples of each of the perfumes, housed in simple but luxurious black decant bottles.

 

The sampling scheme ensured that as many people as possible got to smell the perfumes. Since the perfumes are very good indeed, people enthused about them online, and the word spread – suddenly the name of Dusita was everywhere on the Internet. It was a canny investment, and other niche companies looking to enter the market should look to this example.

 

Companies always gripe about the expense of sampling schemes. And yes, at first glance, they are loss leaders. But Umavijani (or an advisor) had a clear vision as to the precise dividends such a sampling scheme would eventually pay out in terms of brand recognition and customer valuation. Dusita’s sampling program must have cost thousands and thousands of euros, but it was no after-thought. It was a deliberate part of the strategy to get Dusita perfumes talked about in the community, and I bet a large portion of the operational budget was devoted to it.

 

The second thing that Umavijani did right was social media marketing. Social media engagement is a very tricky thing for niche and indie perfumers, and few get it entirely right. Too much chatter with perfume fans runs the risk of cheapening a brand, and too little wins you a reputation for standoffishness. You want to be available to answer questions and do post-sales follow-up, but it is also important for a brand in the luxury segment of the niche perfume market to preserve at least a little bit of mystique.

 

Umavijani is always present on social media, always checking to see if she needs to say thank you for a nice review or answer a comment. She has aligned herself with certain influencers and prominent bloggers to help magnify and grow the brand’s presence, but has managed to make her online presence as charmingly non-commercial as possible. She is there to sell, yes, but she manages to make the seams between social media participation and selling thin enough that you don’t feel aggressively marketed to.

 

Only time will tell how authentic a voice Umavijani will prove to have on the social media networks and throughout the broader community. Authenticity always rings true: I think of perfumers such as Liz Moores, Sarah McCartney, and Andy Tauer who apart from handling all the onerous, day-to-day tasks of their businesses also engage meaningfully with their customers on social media, openly sharing the intimate details of their personal lives and their perfume business with joe schmoes like me and you. It feels like a privilege to be allowed this kind of access, but I know it can’t be easy for them either. Authenticity of voice on social media is very tough to develop and maintain. There’s a line to be walked, and it’s no joke trying to navigate one’s way to it.

 

One last word, on pricing. Many bloggers say that the only thing that matters is the perfume itself and that the price shouldn’t come into the equation. I think that price plays a very big role in how we (subconsciously or consciously) value a fragrance. Simply put, if something is cheap, we perceive its materials to be cheap. If a perfume costs almost €400, we assume that the very best materials went into it. It’s just the way our prehensile brains work, sorry.

 

Perfumers can price their products in two ways – production pricing or market pricing. In production pricing, you work backwards from the cost of the materials and man hours, and price the perfume at what it cost to produce (adding in margins for distributors, marketing, one’s own income, etc.). Andy Tauer recently provided an example of what goes into the costing his perfumes, and Laurie Erickson also published a post about the business costs involved in running an artisan perfumery.

 

On the one hand, this makes things quite clear – you know you are paying more if a precious or rare ingredient was used. On the flipside, exposing one’s own profit margins to your customers opens the door to discussions over how fairly you’ve priced your own talent.

 

Market pricing, on the other hand, prices a product at exactly what the market is willing to pay for it. A perfume priced at €400 ignores all the details and simply asks the question “Are you worth it?” If you feel that you deserve the luxury of an expensive bottle of perfume, then you will buy it. You won’t quibble about the perfumer’s margins, you know only that this perfume must be absolutely amazing because it costs almost €400.

 

People in the fragrance community talk grumpily about luxury pricing, but really, we all know that past the €80-100 mark, you are always paying for the prestige, the boasting rights, and not the actual perfume. No perfume costs more than €10 or so to make, anyway. But perfumes priced at luxury prices sell because they play into the perception that a high price means top quality.

 

Parfums Dusita didn’t play around – they went straight in at Roja Dove prices. That took some guts. But they held steady because they knew that the perfumes were good enough to stand up to the scrutiny of the few for whom the scent actually matters, and satisfy the desire for the exclusive, the pricey, and the haute luxe for the person also buying the $35,000 Rolex.

 

But Oudh Infini costs €100 more than Issara, so there’s a strange dash of production pricing mixed in there with the market pricing. The price difference is probably supposed to come across to the customer as the marker of quality for the real oud used in the fragrance. That gaping price differential makes me curious as to what they are actually using as the oud note, whereas had they priced it the same as the others, I wouldn’t have cared. But a €100 price difference? That kind of makes it my business, as a consumer. I could speculate that the oud is an expensive new oud captive developed by a laboratory like IFF or Givaudan, or real oud oil from the plantations in Laos (which I’ve been told is so plentiful and consistent in quality that it is sold in liter jars to perfume companies in France). Either way, I doubt that the cost differential actually amounts to €100 per 50mls of liquid.

 

From a market pricing perspective, though, pricing an oud-based perfume at this much more suggests to the customer that the raw materials are hellishly expensive. It’s a genius move because with a simple (and probably arbitrary) pricing adjustment, you’ve added value to the customer’s perceptions of your brand’s worth as they open their wallet.

 

Anyway, on to the perfumes themselves! They are all very good and interesting, although not half as interesting to me personally as the brand’s own stratospheric rise.

 

Oudh Infini has far more of the animal, furred warmth of a pack animal than a tree or resin, so at first my nose thinks it smells heavy deer musk, not oud oil. But then I’m reminded that there are a couple of pure oud oils out there that mimic the characteristics of deer musk, such as Ensar Oud’s Yunnan 2003 oil, which has a furry thickness to it that makes me think I can just reach out my fingers and touch the warm animal in front of me.

 

It is a brave act, you know, to launch a commercial perfume that smells like this. Those of you who have grown up on farms will not be shocked – neither will people who wear pure oud. But the rest of you? Prepare your nostrils, for Oudh Infini smells intensely of warm sheep, packed ten deep into a shed in winter, the warm (tallow fat) smell of their oily wool mixing with their shit-smeared backsides and the soiled straw beneath. I pick up a faint hint of roses, faded and sour like the emanation from a vase of roses in a locked room. It is not pleasant, it is not pretty, but it has impact.

 

Past the ferociously animalic, barnyardy opening, creamy sandalwood and vanilla turn the oud into a crottin of goat’s cheese. It’s refined and gentle – as I mentioned once to a friend, like dung strained through a silk stocking.

 

Oudh Infini does an excellent job of sketching out what one would smell in a real oud oil – evolving slowly from barnyard, feces, pack animals to runny cheese and flowers and herbs. It lacks perhaps only the more complex depth of camphor, smoke, sap, and woods that form the backbone of pure oud oil, but all the other markers are there.

 

However, and this is a big however, I am having trouble placing Oudh Infini in a hypothetical wardrobe. I love pure oud oil but I also love fragrance compositions that present me with a different, more artistic impression of oud. My trouble with Oudh Infini is that it smells too close to the real oud oil experience for it to succeed purely as an artistic interpretation of the oud theme.

 

In other words, if I want something that smells like real oud oil, why not (for reasons of cost and others) just go for oud oil? Naturally, personal preferences in terms of how we prefer to wear perfume come into it, but if you are thinking of a real oud oil experience, then there is little else as magical as an essential oil (oud oil) that can give the nose all the complexity of wood, fruit, flowers, dung, soil, and ozone without any help from a fragrance laboratory. If I want to wear a proper perfume based on oud, I’d go for more ambitious, complex perfumes such as Oud Shamash or Oud Osmanthus. They don’t smell as authentic oudy as Oudh Infini but verisimilitude is not what I’m seeking when I wear oud-based perfumes. I want the smoke and mirrors.

 

Mélodie de L’Amour is, to my nose, a powerful statement on jasmine, the filthy kind that drapes the insides of your nostrils in the matte black ink of pure indole. Very little to differentiate here at first between the flat wall of scatole that rises off a fresh turd and a jasmine decaying right off the vine, which is how all jasmines would be if I had my way. Boy, it fairly pins my ears back. There is the faint breath of rotting fruit to add moistness to the dank, flat tonality here, a peach or pear perhaps, with an undertone of acrylic paint or turps.

 

Later, it develops a green, rubbery, creamy cheese odor that I assume is gardenia, but it is successfully managed by that wall of jasmine and never approaches the rancid horror of Dame Perfumery’s Gardenia soliflore, which smells like black spots on butter taste in my mouth. Mélodie de L’Amour is the rare instance of a floral that smells more like an animal than a plant, joining the ranks of other bloodsucking florals such as Manoumalia, Rubj, and Une Fleur de Cassie, perfumes I never know if they going to wear me, eat me, or fuck me.

 

Issara is the most immediately likeable and wearable of the initial Dusita trio. For a fougere, it is surprisingly lush and sweet, deftly side-stepping the beardy, Brut-ish machismo of most of this year’s fougere revivals (I’m looking at you, Le Barbier de Tangers) and aligning itself with softer takes on the theme, such as Chanel’s Boy. The topnotes sparkle like sunlight on fresh snow – friendly, crisp pine mingling with mint and sage, faintly sugared with tonka bean and a starchy white musk. There is a beautifully fresh, green “salt” note here, reminiscent of beach grasses and sand dunes.

 

I only have two issues here, really – first, that the musky, tonka-ish drydown is rather synthetic in feel, in comparison to the more natural Oudh Infini and Melodie de l’Amour (I suspect a touch too much of either Ambroxan or Iso E Super), and second, fougeres used to be the unpretentious backbone of the male grooming world, so I’m not sure if putting it in extrait form or pricing it at €295 for 50mls isn’t missing the point somewhat. Issara is a very good fougere, but for that type of money I’d rather buy a 200ml vat of Chanel’s Boy and just splash it on with gay abandon.

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Celebrity Incense Independent Perfumery Oud Resins Review Scent Memory Smoke

Aftelier Ancient Resins, Oud Luban, and Leonard Cohen

5th December 2016

“It’s four in the morning, the end of December, I’m writing you now just to see if you’re better…”

 

Leonard Cohen was following me around Bosnia. Or rather, his voice was. My Dad was a customs officer and had to drive to the most remote border crossing points, and me, being a penniless student with little to do on my holidays, would fly out to Bosnia to spend to join him on road trips up and down the war-ravaged country.

 

This was the third time we’d stopped, the third bleak, deserted café in the wasteland of Bosnia after the war. Three different towns, three different ethnicities, three different currencies….and the only unifying factor was bloody Leonard Cohen.

 

I say “bloody Leonard Cohen” in a fond-but-exasperated way. My father, known in our family as a “Cohen pusher”, would play his records over and over again to anyone who will listen. Holidays to France, with four kids captive in the back seat of our Renault 12, were pure torture.

 

In revenge, my brothers and I would try to taunt him by staging elaborate suicide scenes, such as lying in wait in the bathroom with a razor poised at the wrist, or play dead on the couch with pills (Smarties) strewn around our lifeless bodies, croaking “We’re doing a Leonard, Dad”.

 

Never got a rise out of him.

 

Anyway, the fact that Cohen’s music was playing in each of three cafes or restaurants we stopped at that day made my father very happy indeed. And in a way, it was fitting, because in this country, as broken and divided as it was, there was always more to unite them than divide them. The coffee was the same, even though they called it by different names. They all ate those sticky, syrupy cakes made so popular by the Turks during their, um, residence in the country. And they all seemed to really like Leonard Cohen. They might have played First We Take Manhattan at the Dayton peace talks and wrapped the whole thing up quicker.

 

Cohen himself was a pretty Zen guy. I like to think the universe paid him back by giving him plenty of women, acclaim, and mass turnouts at the comeback concerts he forced to do when his manager stole all his money.

 

Ancient Resins by Aftelier was developed by perfumer Mandy Aftel in cooperation with, and expressly for, the great Leonard Cohen himself. It smells exactly what you’d think a Zen guy like Leonard Cohen would like – a warm treble base of resins that balances the bitter, cleansing properties of something that might be used in a Shamanic ritual with the dusty smell of wood, paper, and rosin breaking down in old record stores or bookshops.

 

I’m not sure it makes much sense to analyze this beautiful oil too much – just let it wash over you in a peaceful wave, just like Cohen’s music – because it is, at heart, just a collection of resinous basenotes. And yet, the total effect is uplifting in a way that belies the simplicity of the blend.

 

Balm of Gilead is a note that jumps out at me, though, for its unusual biblical associations. Looking it up, it seems that the name refers (in religious history) to a balsam that was used as a spiritual balm to weary souls in Talmudic, Old Testament, and Muslim/Arabic history. Sources differ over what species of tree actually produced this balsam, although it seems to be either from mastic (green, herbal-smelling), pine, or terebinth /turpentine trees.

 

Although the opening notes of the oil are indeed very pine-like, I assume that this comes from the terpenes naturally present in the frankincense, because Mandy After clarifies that the Balm of Gilead note in Ancient Resins comes from poplar buds, from the Populus species of tree. These trees produce a nicely balmy scent on the white undersides of their leaves, and are used to produce the modern-day versions of the Balm of Gilead – basically, a wound- and spirit-healing balm.

 

And Ancient Resins is healing. It is healing and calming and restorative. I can see why Leonard Cohen reportedly wore this every day of his life. I was, coincidentally, wearing Ancient Resins in my hair when I heard that he had passed away. I had been using it almost every day since I received a generous sample of it, because the American elections had just taken place and I was feeling stressed out. Ancient Resins seems to have the power to right everywhere that is wrong in the world, just like Cohen’s music seemed to be doing in Bosnia that day. A knitting together of things that have been fractured.

 

I like to think that when he died, Leonard Cohen was laid naked in a white shroud, anointed from head to toe in Ancient Resins, and then burned on a pyre that floats off down the Ganges. But recently, I learned that Cohen loved more than one of Mandy Aftel’s creations. In fact, Mandy Aftel told me that Cohen wouldn’t go out without a drop of her Oud Luban on his person.

 

Learning that made me reassess my imagining of Leonard Cohen as a gloomy, depressive poet, anointed with the biblical-smelling Ancient Resins. Because Oud Luban is an oud fragrance that takes what Luca Turin mentioned as an “inherent brown study grimness” characteristic of the material and shoots it through with a light-strobing blood orange note that makes it feel like liquid late-afternoon sunshine.

 

Superior, Hojari-grade frankincense from the Dhofar desert in Oman adds a bright, terpenic freshness that sidles up to the citrus and supports it – think crushed pine needles, with their juicy, lemony, green scent on your fingers after you touch them. And all this against a very smoky, leathery oud oil that is darkness personified. A superb, natural-smelling, joyful balancing of dark and light, Oud Luban displays a sort of switching-on-of-the-Christmas-lights effect. I don’t think I have ever smelled a perfume that works oud quite like this. The smoky, growly undertones of real oud are there alright – no mistaking this for a synthetic variant – but its usual tendency to spread its gravel-voiced gloominess over everything has been reined in by the bright, citrusy resin elements. I think of it as humorous and hopeful.

 

And maybe this humorous, fey thing is a truer portrait of Leonard Cohen than my historic, mental imagining of his character. My dad recently told me a story he had read somewhere, of Leonard Cohen at a party. He just sat down on his own, picked up a guitar and started to strum, quietly humming the words to one of his famous songs. Bit by bit, women, young and old, began to kneel down at either side of him, listening intently. One of his friends whispered to him, Leonard, did you notice that you’re surrounded by women. Without looking up from his guitar and strumming away, he whispered back, “Works every time”.

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Oud Smoke Woods

By Kilian Pure Oud

5th May 2016

By Kilian Pure Oud is the racehorse of the Western oud-based fragrances; all sinew and nerve, and not an inch of fat to spare. Kilian could have easily named this Oud Noir or Dark Oud, because Pure Oud really does convey the inky, matte darkness of a moonless night sky.

It smells like a black leather jacket tinctured into a pool of black tar and then vaporized into a mist of gasoline.

Pure Oud draws a line around itself and stays within it. Real oud oil has a smell that spills messily out over every line you’ve drawn for yourself; the brazenly-named Pure Oud (it is purely synthetic) is self-contained. But they do share a common denominator – both smell other-worldly and somewhat stark.

For me, it is the Western-based oud fragrance that comes closest to mimicking the smell of real oud oil. Not a sour, fermented-smelling Hindi or Assam oud oil, but one of those aged, dry oud oils where you can pick out hints of leather, dried fruit, melting plastic lunch boxes, and smoke.

Caveat: Pure Oud is a minimalist take on a maximalist smell, i.e., it does not approach the complexity or range of aromas of real oud oil. Nothing this obviously synthetic can come close to copying something so rudely natural.

But the experience of using oud oils and attars is not interchangeable with or comparable to using traditional fragrance; one is a quiet, more private experience geared toward internal contemplation; the other is a projection of oneself to the wider world. We shouldn’t keep holding up one against the other in a race for authenticity. Prefer instead that benchmark of Guy Robert’s: Does it smell good? And yes, Pure Oud does smell good – very good indeed.

I find Pure Oud to be very quiet, but long-lasting. Sometimes, to turn up the volume a bit, I re-spray during the day, twice, or even three times. This way, it builds up on the skin in layers of translucent ink – leather upon rubber upon gasoline, until it finally pushes off the skin in a sulky swirl of woodsmoke.

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Oud Rose Saffron

By Kilian Rose Oud

10th January 2016

Rose, oud, saffron, gaiac wood, cardamom……yes, it’s the typical line-up for your average rose-oud fragrance. I’ll excuse you if you’re not getting too excited – I know I wasn’t. But I find myself haunted by my sample of By Kilian Rose Oud, long after it’s gone, and I’ll tell you why. It’s one of the easiest rose-oud fragrances to wear, as well as the most serenely beautiful. It has none of the exciting harshness of the oud accord used in most other Western oud fragrances, and is all the better for it. Think of the most beautiful supermodel you’ve ever laid eyes on – but one who nonetheless fails to either move you or turn you on – and that’s Rose Oud by Kilian.

The secret to the success of Rose Oud is this: all the major elements (the rose, the oud, the gaiac wood, and the saffron) do not possess a strong character of their own but instead melt together to form a small black velvet pocket into which you find your hand fits perfectly.

So the green, slightly sour wet rose at the start gains a dulcet depth from the subtle oud, growing sweeter, jammier, and fuller as time goes on. The oud provides the dark backdrop without muscling its way into the composition in that bullying way oud tends to have. The saffron casts only a fine patina of sweet gold dust rather than its usual iodine-y leather scream. It’s a very subtle, smooth fragrance  – almost ephemeral. When I think the show has ended, eight hours on, I am surprised to find that golden, almost pudding-like saffron emerge on my skin, and a pleasantly sour tinge of oud.

Calice Becker knows her roses. Boy, she knows her roses, and Rose Oud is a rose done right. The eventual jamminess and “wetness” of the rose here mimics the pulpy lushness of the flower at the start of Liaisons Dangereuses (also by Calice Becker), but without that peach shampoo thing that Liaisons Dangereuses slithers into towards the end.

The oud, by the way, is synthetic but has the virtue of not smelling like it, so carefully woven into the fabric of the fragrance has it been. Yet more proof that it is more the skill of the perfumer (and to be fair, the art direction, for which we can thank Kilian Hennessey himself) than the raw materials that matters in terms of the final result.

Rose Oud is a beautiful, delicate piece of work whose subtleties could easily go unnoticed if you weren’t paying attention. It is by far one of my favorite rose-oud fragrances, and despite the cost, I have a feeling that I will own a (refill) bottle of this someday, even if I have to sell off some of my (many) other oud fragrances to afford it. I have finally reached the stage where I am content to do away with five or six inferior bottles of perfume to get my hands on just one bottle of something that satisfies and pleases from every angle.

Rose Oud may not be the most exciting or unusual rose oud on the market – many think it is pretty but mundane – but I think it’s one of the best-smelling rose-ouds around, perhaps only bettered by Tom Ford’s wonderful Noir de Noir or Guerlain’s Rose Nacree du Desert.

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Attars & CPOs Oud

Abdul Samad Al Qurashi Kannam 100-Year Aged Oud

3rd December 2015

I realize, as I am sitting down to write this review, that there is no accurate way for me to describe what a hundred-year old oud smells like. The best I can do is to say that it is unami, that Japanese word for the fifth taste, one that is packed ten deep with savory, sweet, salty, and sour notes, all piled in on top of each other so that the taste buds receive a complex sensation that is part taste, part smell, part feeling. Foods that are rich in unami, for example, are aged Parmesan cheese, aged balsamic vinegar, soy sauce, breast milk, and fine wines. In fact, if you have ever tasted any of these things and tried to describe them to someone has hasn’t, then you will know what I mean when I say it is a struggle to come up with accurate vocabulary.

Kannam 100-year old aged oud is, by a very wide margin, the most complex and unami-rich thing I have ever smelled. I feel very privileged to have been able to experience it at all, given that the price per tola on this one is, as the Americans say, “beyond my pay grade”. If I were rich, though, and I wasn’t depleting my kids’ trust funds too badly, I would happily cough up the $2,700 or so it costs (for 11.66666 grams). Hell yeah I would! But unless I find myself a sugar daddy, and soon, before the small portion of good looks I have run out, then I will have to content myself with the memory of my sample.

The oud oil in the sample vial was so thick, black, and viscous that I had to warm it for two hours between my boobs in order to even prise the applicator wand out of the vial (I do apologize to whomever receives this sample after I’m done with it). You have to dab it on, but the texture is like tar, so spreading it around gently is not an option – it sits there on your skin like you just painted it with wood varnish.

The smell – oh my God. It is utterly unfair that I should smell something this good and not be wealthy enough to procure it. Immediately, I have to say that the smell is not animalic or barnyard in the slightest – I was surprised by this. It is smooth and deep, but intense. My husband said it immediately brought him back to his childhood, to a massive state-owned Yugoslav leather goods store in town he used to frequent with his father for shoes, jackets, etc. There was a tannery nearby, and the air in the store thus smelled of newly-tanned leather and of the chemicals used to tan the leather. He said the oud had such an intense smell that it caused his teeth and jaw to ache, just like the leather goods store did. I have read that this is a common reaction with unami-rich smells too.

To me, at first, it smells of the following things: ancient furniture varnish, balsamic vinegar reduction, leather, rubber, resins, pine sap, wintergreen, chopped trees in a wet forest. The smell is, I have to say, intoxicating, smooth, almost sweet, balsamic, but 20,000 miles deep in unami flavors. The fumes are almost radioactive, so I can feel a buzz in my ears, almost like I am getting high on glue or something. Not that the smell is similar, not at all – just that the material gives off this powerful cloud of aromachemicals almost physically intoxicating to the senses.

Strangely, as time goes on, it becomes less sweet and more earthy, by which I mean that it takes on the damp, pleasantly moldy/sour inflections of a good patchouli. It smells of earth freshly upturned, of a wooden box buried in the damp earth for decades and then dug up and opened, releasing a stream of shut-up, stale air that smells ancient and good. I see what other writers on oud mean when they write that they smell like something prehistoric, dug up from a deep, dark cave in the woods somewhere. But like with all primitive smells (oud, patchouli, stone, forest), this has the ability to be “not strange” to your nose, as if somewhere in your prehistoric brain, you do remember this ancient smell from thousands of years ago.

Highly recommended as a once in a lifetime thrill, if only to set your own personal barometer for complexity. Samples of 0.15mls cost almost $50, so you have to be sure you want to travel this road, but it really is something I wish everyone could experience, at least once.

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Amber Oriental Oud Rose

Estee Lauder Amber Mystique

16th November 2015

I’ve had a sample of Estee Lauder Amber Mystique for ages now but my hand would always pass over it, my mind doing the kind of internal eye-rolling that nonetheless is visible from outer space and makes me (I suspect) quite an irritating person.  The preconceptions I nurtured so smugly were: (i) this is Estee Lauder making a cheap grab for their slice of the oud craze driving the market – totally predictable and utterly depressing, (ii) the bottle is just f^&*($g awful, (iii) it would be just another syrupy, loud oriental amber along the lines of Ameer al Oudh, or 24 Gold, or (iv) that it would be stuffed with cheap woody ambers that scream “Power” and “Projection” to the bros and “outstaying its welcome” to me.

Thankfully, although I am still convinced of numbers (i) and (ii), my fears about the scent itself were completely unjustified. This is a sweet, soft oriental blend of rose, amber, incense, honey, some fruit, and a touch of (non-rubbery, non-medicinal) oud. It is not synthetically-extended in the rear with potent woody ambers. In fact, the sillage is polite and sweetly diaphanous rather than bullying or insistent.

I like it a lot. It would make a great starter oriental for those looking to dip their toe into the water, and for those who do not like the rather over-powered, syrupy, or harsh examples of the Arabian cheapy genre. It opens with a tiny berry and plum note, and what smells to me like a subtle oud wood note, but these get swallowed up pretty quickly into a powdery, sweet amber. It is sweetly balsamic and slightly-honeyed – never throat-catchingly resinous or sharp.

There is, later, an attractively whiskey-ish tone to the amber that develops, giving it some dimension. I also smell a slight buttery tone that could be a facet of the amber or of the leather – either way, it reminds me of the only part of the amber accord in Opus VI that I really like, which is that buttery, almond-like undertone from the periploca flower. In Amber Mystique, you really feel the presence of the rose, and I would say that overall, this is a rosy amber (or an ambery rose), like Dior Privee’s Ambre Nuit, albeit without the salty ambergris tint. If you like Kalemat or Calligraphy Rose, then you’ll enjoy this too (although those other two perfumes are better, in my opinion).

If I had to point out a little niggle, I’d say that it lacks the sub-woofer boom that makes ambery orientals so (traditionally) satisfying. Everything unfolds in a little shallow pool of bliss, the ripples spreading out on the skin, but there are no hidden depths here.

In the United States, this appears to be sold on eBay for $30-40 for the 100ml size, but in Europe, we are still seeing prices of €80-110. I am surprised at the difference, but maybe the American market is just better at finding the correct value of things.

Personally, I would put the real value of Amber Mystique at around the same level of Spellbound or Sensuous Noir. It smells great but is neither groundbreakingly unique nor as attention-grabbing as Estee Lauder would like us to believe, and therefore the “exclusive” tone of the marketing and pricing makes little sense. But if you live in America and see this on eBay for peanuts, grab it! Especially if you don’t already own an example in this genre – Arabian-style oud/amber EDPs – and would like to start off on an easy rung.

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Gourmand Oriental Oud Resins Review Rose Spice

Amouage Epic Woman

18th September 2015

Anybody here remember Opal Fruits? The tagline was: “Made to make your mouth water” – and sure enough whenever an ad for those tangy, sherbet-y little suckers came on TV, my mouth would begin pumping out saliva. Like Pavlov’s dog.

Well, I just have to glance at my dark green bottle of Amouage Epic Woman for my mouth to start to water. Like pickles, umeboshi, and sourpatch gummies, there is an almost physical pleasure to be had in a wincingly tart flavor. It is a credit to Amouage that Epic Woman contains so many piquant green notes and still manages to be so inviting. It smells like something pickled in brine! And yet sweet!

Every part of Epic Woman is as satisfying to me as a good meal – the lip-smacking savor of kimchi leading into a meaty, smoked rose and finally a few spoonfuls of thin crème anglaise, just enough to sweeten the tongue.

Many people say that Epic Woman belongs to the same oriental woody perfume family as Chanel’s Bois des Iles, Molinard Habanita, and even Jean Desprez Bal a Versailles. But I always get the feeling that putting those perfumes in the same sentence as something like Epic Woman is like saying tomatoes = strawberries because they are both fruits. Needless to say, Epic Woman is neither a tomato nor a strawberry. Clearly, it’s a salted plum.

I’m always trying to figure out where Epic Woman fits in the general scheme of things. No doubt about it, it is an oriental perfume. However, it lacks the plush sweetness and creamy roundness of most other orientals. After much thought, I’ve come to realize that the head space it occupies (for me, at least) is the same as for Tom Ford’s Plum Japonais and YSL’s vintage Nu EDP – smoky incense perfumes with a phenomenally sour streak of flavor running through them that prickle the saliva glands. In case you haven’t picked up on my feeling about this sourness – it’s good! I love it actually. It’s the tart streak in these perfumes that stops them from melting into the characterless vanilla-amber-sandalwood sludge that sometimes plagues the category.

Epic Woman balances the hot and the sour and the sweet as masterfully as a delicate Chinese dish – the heat from the black pepper and cinnamon, the green pickling spices (caraway), and the soft-but-oh-so-vinegary oud are the major players here. But there is also a diffuse sweetness, coming off the pink rose that blooms behind the sour opening notes and what feels like a mixture of powdered cinnamon and vanilla. I can’t say that I smell black tea, but maybe I’m just not picking out the tea tannins when placed up against a smoky guaic wood, incense, and other woody notes.

The vanilla in the base is extremely subtle – a thimbleful of creme anglaise rather than an ice-cream sundae – and spiked with just enough sugar added to round out the sourness of the oud wood. The sourness and the delicate spices surrounding the rose persist all through the perfume, though, and keep me smacking my lips.

In short, this is a perfume to be savored like a good Chinese sweet and sour dish, or the snap of a cold dill pickle straight from the jar when you’re starving. It is a wholly appetizing perfume – almost gourmand in the pleasure it affords me.

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Fruity Scents Masculine Oud Review

Amouage Jubilation XXV

25th June 2015

Fit for a king, they say about Amouage Jubilation XXV – and in this case, they mean it quite literally, because the Sultan of Oman frequently gifts bottles of Jubilation and Gold to other monarchs when they pay official state visits to his sultanate. And if I were a visiting monarch, I too would be delighted to find a bottle of this resting on my pillow.

Jubilation is a richly spiced oriental that has the best of everything in it – an opulent Frankincense, jammy fruit (orange and blackberries), warm pie spices, a hot, smoking oud, and a superbly salty musk and ambergris reconstruction extending it all at the tailbone. The opening, in particular, has a berry and dark chocolate effect going on that’s interesting (I assume it’s the patchouli interacting with the fruit and incense).

It’s very balsamic, from the myrrh, opoponax, and Frankincense, smoky thanks to the labdanum and guaiacum, and very sweet – almost syrupy sweet actually – thanks to the big dollops of honey. Sweet enough for a woman (this woman included). I love it.

Opulent, rich, oriental, smoldering……I’m thinking Omar Sharif with those bedroom eyes of his. But it’s classy, too. Although Jubilation is rich, it wears quite lightly and is a teeny bit famous for sillage that comes and goes all day, making you wonder if you’ve put on enough (you have). A couple of sprays under a shirt will provide subtle wafts of gorgeousness all day.

Funnily enough, I never would have thought of trying this for myself but for a mistake someone made while filling a sample for me. I had requested a sample of Jubilation 25, the woman’s version because I wanted to see if it was much different from the sample of the extrait I have. The sample came marked “Jubilation 25”, so I sprayed it on one wrist and a bit of the Jubilation 25 extrait on the other wrist. Immediately, I knew that it couldn’t be the same perfume at all – this one was far sweeter, softer, and more affable than the Jubilation 25 I was familiar with. I put two and two together, and interested, began looking into the reviews of Jubilation XXV.

Now don’t get me wrong – I love Jubilation 25, and as a piece of “art”, I still believe it to be greater than XXV. But Jubilation XXV is a much easier wear. It has a sweet juiciness to it that just comes off as more friendly and approachable. Jubilation XXV is a dopey Labrador to Jubilation 25’s sly cat.

I’m a fan of many Amouage fragrances, but I really feel that the Jubilation brother and sister pair represent the pinnacle of the house’s artistic achievement to date. Released to celebrate Amouage’s 25th birthday in 2007, the Jubilations kicked off a new era for the company. And out of the house’s “couple” scents, the Jubilations are also the most different from each other. Unlike the pairings that followed (Lyric, Epic, Memoir, and Journey), the Jubilations are utterly different in feel and texture to each other, and even the notes that do connect them (fruit and Frankincense) are treated so differently as to render any similarity between them on a purely technical basis moot.

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Oud

Oud Satin Mood

25th June 2015

Oud Satin Mood by Maison Francis Kurkdijan is a big, fat Middle Eastern sweet, the kind that is doused in rose syrup, thickened with salep, aromatized with mastic, sprinkled with rosewater and pistachios, and then, finally, dusted with a thick layer or five of powdered sugar so thick your teeth leaves indents in it.

Which means, of course, that I love it.

How could I not? I live in a country so thoroughly marked by a Turkish occupation in the late 1500s that every second word in the food vocabulary is Turkish. And since Turkish cuisine is influenced also by high Persian cuisine, we have quite a few Persian words for food too. Lokum (Turkish delight), halva, tulumba (fried cakes doused in honey syrup), baklava, sutlias (rice pudding) and many, many others – well, you get the picture.

To be honest, I don’t like to eat that stuff – but I do love perfumes that are based on what they smell like.

To me, Oud Satin Mood is a real standout in the Middle Eastern “dessert” genre (if such a genre exists outside of my own head, that is). The opening smells like a thick jam of berries and rose petals stirred through a pot of condensed milk on the stove. We are preparing to make Kulfi here. As vanilla, milk, sugar, and rose petals are cooked down, the sugar and sweet milk combine to produce a sort of toffee-like note.

This sounds almost oppressively sweet, doesn’t it? But it’s not, I swear. There’s a shot of violet here too, which combined with the rose, injects the mixture with the powdery smell you get when you open a Chanel pressed powder compact. It smells, in short, like a Middle Eastern sweet crossed (and leavened with) a rich cosmetics powder accord.

There is also a very faint backbone of oud, and although it’s very subtle, it adds a medicinal woodiness that keeps the sugariness of the vanilla-milk syrup and rose jam in check. At this stage, it smells like MFK’s original Oud got together with Chanel’s Misia and had a baby. In a Middle Eastern pastry shop.

Oh, and the sillage, baby, the sillage!……this one wafts across crowded bars and noisy parties. A perfume as opulent and as powdered as this demands a generous bosom from which to radiate. Could a man wear this? I don’t see why not, as long as the man in question likes deeply sweet, powdery fragrances. He will be missing the cleavage, though. This perfume needs the cleavage.

It gets a bit too monotonously sweet in the dry down. The oud and rose disappear leaving only the hefty vanilla-amber and violet-y powder to do the heavy lifting. I wonder, with the amber and violet, if this smells anything like the fabled Guet–Apens by Guerlain? I’ve never smelled it, so I don’t know. Maybe someone can report back.

Anyone who dislikes powder or very sweet vanillas and ambers might have a problem with this. For a while, I could have sworn there was both caramel and white musk in this, so powdery and syrupy-sweet was the dry down, but I can’t see it listed in the notes anywhere. It must be the amber.

It reminds me somewhat of the crumbly butter cookies I smell in the far dry down of Tocade, but maybe even more of the oppressively-thick musk and caramel dry down of Dame Perfumery’s Black Flower Mexican Vanilla, which represents my own personal line in the sand when it comes to powder and sweetness. In short, I love most of this perfume except for the final last gasps, where it gets a bit cloying.

The price is €306 for 70ml, which is a bit too rich for my blood and especially for a perfume where the oud note – real or synthetic as the case might be – is simply too subtle to justify the cost. But there’s no denying that this is a real bombshell of a perfume and a standout in the Middle Eastern sweet gourmand/oud genre.

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