I write a lot about indie perfumes. Partly because that’s where most of the derring-do of OG niche went once niche plumped for sales over ‘art’ (God, that sounds pretentious even to me, sorry), and partly because if you’re a writer, then writing about small artisans is a way to show support.
But I’ll be honest; I don’t own a whole lot of indie perfumes. Because most of my collection was built in 2014-2016, by the time I’d discovered the excitement and pleasure of the indie perfume sector, I’d run out of both money and appetite. These days, therefore, while I’m happy to sample indies and shine a light on them through reviews – for what that’s worth – I am rarely moved beyond admiration to shell out for them.
What I’ve found is that the older I get the more importance I place on polish. I am also increasingly aware of time and place. The fire in my belly for the grungiest of leathers, the nastiest of smoke bombs, and the swampiest of aquatics has abated in step with my dawning realization that it’s not nice to alienate your colleagues or family with all that raw-edged, ‘experimental’ stuff just because it’s your right to wear it. There are more important hills to die on than scent suffrage.
Therefore, when I know that I’m going to be out in ‘polite’ society and not just ruminating in my own 4-day old funk (working from home mid-COVID-19 in a Northern country has its benefits, one of which is that no one can smell me through Zoom), I turn to the predictable elegance of group of houses that never lets me down, namely Chanel, Guerlain, Hermes, and, in niche, brands like Ormonde Jayne, Heeley, and Papillon (though the latter is actually artisanal, it possesses the elegant, no-brainer smoothness I’m after here).
I’ve written about Ormonde Jayne before here. As the years passed, the brand branched out from their original core market (reassuringly expensive, classical but with a twist, always elegant) to exclusivity marketing (country or city exclusives) and an ever more aspirational audience (roughly the same target market as for Roja Dove and Clive Christian).
Correspondingly, though my appreciation for their perfumes continues unabated, I find myself a little out-priced by the brand. My pain level hovers around the pricing of the original collection: with a bit of saving and strategic Black Friday shopping, I have allowed myself to buy and own Champaca, Orris Noir, Ormonde Woman, and Tolu. But I can’t afford to buy two big loves of mine, which are Black Gold and Nawab al Oudh – both more aspirationally-priced than the core collection. And I’m totally fine with that. I don’t have to own everything I love.
Anyway, despite me ‘ageing out’ of the original target market for Ormonde Jayne, I am still almost irrationally fond of the brand. Actually, I love Ormonde Jayne, I’m not going to lie. I’m going to spend the next couple of blog posts talking about fragrances they released after their core collection, so if there’s anyone out there like me who loved the original line-up but find their noses pressed against the store window of the brand’s now higher-than-one-would-like-to-pay prices, then read on.
Let’s start with the Love trio of fragrances released in 2016: Passionate Love, True Love, and Sensual Love. I know nothing about these new releases, but given that Ormonde Jayne gets a lot of walk-in traffic from people who are not necessarily into perfume but are ready to invest in that one special fragrance to mark a special occasion or to gift to a special person, it’s safe to assume that this trio was designed to capture a portion of the bridal or just-engaged market.
This makes perfect sense. Special, privé, bespoke -all words you see over and over again in Ormonde Jayne’s marketing and perfume; all reinforcing the image of gently English exclusivity, the sort of velvety inner sanctum hush of a Saville Row tailor that seems to embody the Ormonde Jayne experience. And this is exactly what you want when you’re getting married. The Love perfumes are expensive enough to elicit a sharp intake of breath but not so expensive that you feel like the money would be better spent on a holiday.
Sensual Love is an 100% embodiment of the Ormonde Jayne house style. It hits that sweet spot between novelty and beauty – i.e., exciting enough to make you think about the ideas that went into it, yet smooth enough to enjoy in an almost mindless manner. Something about the combination of tart citrus, micro-explosions of pink pepper, green leaves, and the misted spray of (largely indeterminate) fruits and flowers bypasses the ‘perfume’ signal in my brain and short-circuits to the fizz of freshly-poured rosé champagne.
Spraying again and again, I try to focus. What’s here, really? It’s so abstract it’s hard to tell. There is the sharp purple pop of cassis and a suggestion of something fruity that might be osmanthus, but really, to me the overall impression is of a fizzy cloud of crushed green leaves, pepper, and grapefruit. Grapefruit is, of course, not listed. But maybe I’m smelling grapefruit because it shares with cassis a fruity urinous quality.
The peppery, peachy rose note that appears briefly reminds me very much of Ta’if, and you know, perhaps it is Ta’if – but dipped in a sherbety lime powder and acid pink grapefruit. Something about the cool, tannic element here also makes me think of green tea, which of course makes me think of Champaca. But these perfumes are old friends, and I’m certainly not complaining about seeing their familiar faces round this joint.
I don’t know if it’s just me, but every time I smell the opening of an Ormonde Jayne fragrance, I feel first an intense upwards lift of my spirits (hesitate to call it joy, but it’s in that general direction). Then, once the effervescence of the more volatile notes have settled, I almost always get to thinking that Ormonde Jayne is the one of a tiny group of ‘commercial niche’ or ‘luxe niche’ houses whose perfumes consistently highlight the value of the perfumer’s talent in translating a brief over the value of the raw materials that go into them.
Sensual Love is good because Linda Pilkington asked for it to be made in a certain way and Geza Schoen has the talent to execute her vision, rather than because of any qualities intrinsic to the raw materials used.
Sensual Love doesn’t do anything else much other than sparkle hard in that upliftingly tart grapefruity-berry-leafy way, but that’s ok, because she’s gorgeous and she knows it. It’s a June morning of a scent. A radiant bride’s face when the veil is lifted. The ‘white’ fruity effervescence of Sensual Love is no doubt shored up by the Iso E Super that Geza Schoen is so fond of, but honestly, in his hands, for Ormonde Jayne, it rarely gives the finished perfume a chemical feel. There are some exceptions to this rule of thumb, even within the Ormonde Jayne line-up, but in general, Schoen has been carefully directed by Linda Pilkington to keep the Iso E Super at a classy and unobtrusive level. The effect is radiance, but never at the cost of naturalness.
Sensual Love would be great for a summer bride, or indeed for a summer bridegroom. If you like Escentric 04 (also by Schoen), but would like a softer, slightly more floral take, then Sensual Love is worth looking into. I also can’t help feeling if that if you like Chanel Paris-Deauville, especially as a fresh, leafy ‘drencher’ in summer (I do), then Sensual Love would perform much the same function.
True Love is a quirky gourmand floral that is nonetheless so flawlessly put together that it never feels less than grown-up. At the beginning, there’s an interesting tarragon note to hold our attention – sort of woody, not hyper clean-smelling, more of a sludge grey-green than bright herby green – welded to a pink pepper and citrus framework that freshens its breath.
But underneath this, up swells a wonderfully stretchy bubble of something between honey-flavored Hubba Bubba and strawberry marshmallow whip. This very thick, chewy note elasticizes the fragrance, stretching it out in all directions like Elastigirl from The Incredibles. This is far more sophisticated than it sounds. It smells pink and tangy with strawberry gum, but also peppery and herbal. This is a very interesting way to bring what would normally be very girlish notes into the realm of adulthood.
And then! Oh boy, oh boy. The banana-flavored milk of my dreams. This is the oft-promised but rarely delivered banana pudding facet of ylang, present and correct. I am very excited to finally experience this in scent form. I have only glimpsed it once or twice in Tasnim (Abdes Salaam al Attar), though even that is more a delicate egg yolk custard faintly aromatized with nutmeg and ground almond flour than the full-on artificial banana custard or milk thing that I’m looking for. I quite like Felanilla (Parfumerie Generale) too, but with its gippy-textured saffron and starchy iris, that is far more the woody, inedible banana stem you accidentally get in your moth and spit right back out again than the lush fake banana of my dreams.
I am making this sound juvenile and trashy, but it’s really quite elegant. Let me be explicit: there is indeed a yellow banana-flavored milk accord in the midsection of True Love, but it’s been mellowed out with silky, spacey musks and florals to such a degree that anyone from a bride to a businesswoman could pull it off.
The wearer might think ‘banana milk’ and luxuriate secretly in this knowledge, but to everyone else, this will smell vaguely like a warm milky cloud of rosy, fluffy lokhoum (Turkish delight). Although the sweetness and white-muskiness of drydown is ultimately a little generic for me, I enjoy True Love as much as I enjoy Traversée du Bosphore (L’Artisan Parfumeur) or Niral (Neela Vermeire), which is a lot. If you love the idea of a fluffy pink cloud of marshmallowy loukhoum buffering against the harshness of the world like a force-field, then add True Love to your list. It’s exactly the kind of thing I want to wear when I’m feeling delicate or in danger of eating my feelings.
If you’re curious about osmanthus in general, or you Googled Passionate Love and came across this review, then let me tell you that (a) Passionate Love is all about the osmanthus, and (b) if you’re not sure what osmanthus is supposed to smell like, then smell this because it’s quite true to the scent of osmanthus absolute.
After an odd start composed of gin and tonic, and rickety old garden furniture, Passionate Love explodes into a gorgeously rubbery, pungent apricot-skin suede with the whiff of fermentation that both oud and osmanthus carry in their bones. It is not sweet, really, but somehow in the opening it manages to smell quite densely syrupy and full-on, kind of like the cheesy fruit leather of Miyako (Auphorie). In fact, Passionate Love is very like the other osmanthus perfume in the line, Qi (I don’t really count Osmanthus itself, as that is more of a citrusy white tea kind of thing), but its atmosphere is far thicker and throatier. It’s Qi with the lights turned down.
Soon, however, the fleshy assault of the osmanthus lightens up and dries out until you could (almost) call this fragrance airy or ethereal. Most osmanthus accords are accompanied by an undertone of black tea, a facet that is naturally present in osmanthus absolute (think dark, strongly brewed Chinese tea left to grow cold), and Passionate Love is no exception. The tangy, tannic tea in Passionate Love is not the milky-green tea or brown rice of Champaca, yet there is something similarly nutritious, like the wholesome cloudiness from washing pearl barley. Threaded throughout this singular accord is a nubbin of spice, perhaps something fiery and nutmeggy, like white pepper.
Passionate Love manages to hold up in this osmanthus soliflore track for most of its midsection, and if we were to dwell here, I’d rank this and Qi up alongside the osmanthus greats, which for me include the minimalist tea-apricot of Osmanthe Yunann (Hermès), the civet-soaked, creamy-desiccated leather of Oud Osmanthus (Mona di Orio) and the gigglier, freshly-washed hair of Osmanthe Interdite (Parfums d’Empire).
However, Passionate Love unravels a bit in the drydown, flattening out into that mineralic vetiver-and-Iso E Super-woods base familiar to me from many classic freshies, most notably Terre d’Hermès (Hermès) and Grey Vetiver (Tom Ford). Don’t get me wrong – there’s definitely a time and a place for this grassy, earthy-salty accord, but when it’s tacked onto the tail end of a glorious osmanthus soliflore, it feels a bit incongruous. But all in all, Passionate Love manages to really do it for this osmanthus lover, as least for two thirds of its useful life. Apply half an hour before walking up the aisle, and the bouquet will bloom right as the veil is lifted.
Source of samples: Very kindly gifted to me by the Ormonde Jayne PR way back in 2017, with no obligation or pressure to review them. However, the fact that I’m reviewing these samples in 2020 is probably why brands don’t usually send me samples. I am absolutely terrible. I’m sorry!