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Tauer Perfumes Attar AT: A Review

November 20, 2017

I hadn’t understood how big a role that cultural misappropriation, or rather the perception of cultural misappropriation, played in the evaluation of attars until I read a comment on a Basenotes interview I did with JK DeLapp of Rising Phoenix Perfumery, which read as follows: “Looking forward to trying it and appreciate the perspective on Attars, but also giving the side-eye to another American appropriating an other’s work and culture and claiming he knows better and can do better.”

 

Funny gif aside, he is making the point that only people of Eastern culture (Indian, Far East, of the Islamic or Hindi faiths, etc.) truly understand how to make an attar, and that Westerners doing it is either a cynical cash grab or a case of cultural misappropriation.

 

This comment, whether founded or not, raises the crucial question of how attar perfumery is perceived in the West. I have noticed a certain awestruck tendency towards attars by Westerners, a kind of mass reverence for the genre, as if all attars and oils hitting our shores were uniformly possessed the magic of the Orient simply because they originated there. This is rubbish, of course.

 

First of all, speaking as someone who has tested hundreds of attars and mukhallats from almost every major brand from Amouage to Surrati, I can tell you that there is as much dreck coming out of the East as there is from the West. I’d estimate the percentage of truly sublime attars or mukhallats at about 5-10% of the mass, which is roughly equal to the hit rate in Western perfumery. Unfortunately, because these oils carry mysterious names, come in a little gold bottle, and are from an exotic-sounding house like Rasasi or Al Haramain, the consumer is psychologically primed to find them amazing even if they’re aren’t. Even Amouage has attars that are dull, nasty, or just plain unimpressive.

 

Second, it’s not the where (the East) that counts, it’s the who. The best quality attars out there are not being made by the big Gulf or Indian brands in the East but by small-batch artisans with a mostly Western background and upbringing. Sultan Pasha, Ensar of Ensar Oud, JK DeLapp, Al Shareef Oudh, Russian Adam, Dominique Dubrana, and now Andy Tauer – these are all people who, no matter whether they are Muslim or not, are Western by birth, location, or background.

 

I mention this because although some people seem to think it is the exclusive preserve of Easterners to make attars, these days it is actually mostly Westerners that take the care to distill oils in the old manner, hand-blend and macerate formulas, and source the purest raw materials. I like to think that they are taking a certain Western propensity towards precision, authenticity, and attention to detail to bear on an old tradition of perfumery.

 

And now Andy Tauer, himself an artisan in the genre of Western perfumery, has joined this elite group. In a way, it’s a natural fit: Tauer already mixes everything for his perfumes by hand (in a similar fashion to blending an attar) and as a longstanding user of resins, sandalwood, and jasmine, he would have all the necessary contacts in the Middle East to source the materials needed for this.

 

Attar AT is excellent work. It succeeds both as an attar and as an atmospheric set piece in the Tauer manner; it contains exotic raw materials but somehow conjures up more of that tough old Americana (cowboy boots, pilgrims, vast open spaces of the American plains) than it does the East. It opens up as an extract of pure boot leather, with a dense wall of fuel-like jasmine, birch tar, and castoreum-driven leather hitting the nose all at once.

 

But despite the tarry creosote-like tone and the fact that Tauer has used materials like this before, mainly in Lonestar Memories and L’Air du Desert Marocain, Attar AT does not make me think of his other perfumes. The leather, although smoky, is smooth and dark, and, crucially, completely free of competing notes like amber or citrus. There is no Tauerade. It is powerful and concentrated at first, but soon becomes very quiet and almost linear. A rubbery jasmine appears just past the opening notes, relieving, albeit briefly, the almost matte darkness of the leather accord.

 

As an aside, it’s funny how noses differ: my husband smelled this and immediately said that there was jasmine in this, as well as a little bit of oud. I, on the other hand, can only smell the jasmine briefly (it is similar to the phenolic jasmine used in the topnotes of Anubis by Papillon, for reference), and the impression of oudiness is only a background one, playing second fiddle to the leather. However, at a distance and at certain points of the attar’s development, it has something of the leathery, fermented smokiness that I associate with oud oil. In general, I think it’s fair to say that Attar AT genuinely has an oud-like tone to it at times, but that it in no way dominates.

 

Perception of sweetness seems to be subjective, but I’d peg Attar AT as being un-sweet, which is not to say that it is piercingly dry or sour. It is more a question of lacking sweetness in the form of amber or a syrupy floral note; if you know the sappy, sooty darkness of perfumes such as Heeley’s Phoenicia or Le Labo Patchouli 24, then you will know what I mean – an unsentimental, un-sweet darkness that nonetheless possesses so much texture and energy that it never tires the nose. Dusty, dark woods in the base only confirm this impression. There is no creamy sandalwood or welcoming amber in the drydown to placate the sweet tooth, only a continuation of the main accord of dark, smoky birch tar leather.

 

As an attar, Attar AT starts off very strong and dense, but soon loosens up into something much softer and quieter. It wears close to the body and doesn’t project much. However, longevity is excellent. So far, so standard for an attar. But people will want to know if there is anything of Tauer’s synthetic signature in Attar AT: my take is that it doesn’t feel synthetic to my nose at all, but be aware that birch tar in high concentration can have a bitter, metallic sharpness to it that some noses may interpret as synthetic. The only hint of something unnatural comes when you try to wash it off, and then (only then) something synthetic does linger on the piece of skin you’ve just washed.

 

Masculine? Yes. I’d even go so far as to say that this is super-macho, especially during the first couple of hours when the leather is blazing streaks across the sky. Attar AT is more evocative (for me) of the landscapes of the American West than of the deserts of the East; something about it celebrates the good-natured but tough manliness of the men who had to conquer large stretches of the American West on horseback, hungry and alone. This is a theme that seems to course through much of Andy’s work.

 

Having said that, there are plenty of women who like this sort of dry, unemotional scent, and I count myself as one of them. Overall, this is a great *masculine* attar for a very reasonable price, and also yet another addition to the attar genre that proves that you don’t have to be Muslim or be located in the East to make an attar that smells authentically, genuinely good.

 

Notes:  animalic leather, birch tar, Java vetiver, dark dry woods, sandalwood, hints of Jasmine, cistus, and castoreum

Attars & CPOs Chypre Floral Floral Oriental Independent Perfumery Iris Oriental Oud Patchouli Resins Review Rose Round-Ups Sandalwood Thoughts

Maison Nicolas de Barry: Part I (Les Parfums Historiques)

November 9, 2017

Maison Nicolas de Barry has been around since 2003, but has garnered relatively little praise or attention. I wonder why that is? I’ve enjoyed every single perfume I’ve tried from this brand, and find some of their natural perfumes to be stunning. In an era where natural and attar-themed perfumes for a Western audience is gaining traction (Sultan Pasha Attars, Areej Le Dore, Rising Phoenix Perfumery etc.), the perfumes of Maison Nicolas de Barry should be a slam dunk. And yet….crickets.

 

I don’t think that the price is the barrier. Their historical EDPs, while not cheap, are not terribly unreasonable at €149 for 100mls. The naturals and oud collection perfumes are indeed very expensive (between €600 and €1,140 for 150mls), but there are 7ml mini bottles to be purchased at a reasonable cost of between €29 and €52. I know plenty of perfumistas who wouldn’t mind paying that, especially those who care about high quality naturals, pure ouds, and sandalwood oil. The people who love Siberian Musk by Areej Le Dore, or Nan-Kun by Sultan Pasha, or Bushido attar by Rising Phoenix Perfumery, or the latest sandalwood oil by FeelOud do not hesitate to drop in excess of $500 on even a small quantity of these perfumes.

 

But scarcely anyone in the perfume blogosphere mentions Maison Nicolas de Barry. The few blog mentions or reviews on Fragrantica and Basenotes seem polite but slightly puzzled or underwhelmed. Having tested a diverse selection of their offerings, there is absolutely no question regarding the high quality of the materials and compositions.

 

I do believe, however, that the way the brand has positioned itself might have caused some confusion or misunderstanding. In brief, while most brands have one driving force behind their establishment, Maison Nicolas de Barry has two, and pursues both – sometimes on dual tracks, and sometimes simultaneously within the same collection.

 

Every niche parfum house has an avowed driving force – a raison d’être – behind their existence, be it to explore the beauty of synthetic molecules (Nomenclature), translate Italian and Mediterranean music and art into fragrance (Sospiro), or bring the magic of the Orient to Western noses in a digestible, French format (Amouage). I think it’s possible that Maison de Barry has gone ignored and misunderstood because, although the brand says it is mostly focused on recreating the historical perfumes of the past, many of the perfumes themselves smell much more like attars or natural perfumes.

 

The stated mission of Maison Nicolas de Barry is to recreate the perfumes that might have been worn by historical figures important to European social and cultural history, such as Empress Sissi, King Louis XV, and Georges Sand. But the perfumer and owner of Maison Nicolas de Barry – Nicolas de Barry himself – is clearly far more passionate about natural perfumery and the attar perfumery of both India and the Middle-East than any other type of perfume. He has personally visited the center of attar making, in Kannauj, India, to watch distillers and attar makers at work. He also travels around the world, visiting ylang plantations, jasmine farms, oud distillers, and sandalwood projects, sourcing his materials there and bringing them back to Paris with him, where he works them into his perfumes. He has even written a beautiful book on Indian attar making, called L’Inde des Parfums.

 

So, although Nicolas started off with a range of conventional niche perfumes – the historical ones – he has since focused more and more on his ranges of all-natural perfumes, raw materials, and (real) oud compositions. In other words, the soul of the brand “Maison Nicolas de Barry” is actually more about natural perfumery and attar/oil perfumery translated to a Western format than, strictly speaking, historical reconstructions (although there are some of those in the line too).

 

The only problem that this presents is that the split purpose might confuse customers (and even fragrance bloggers). The first impression any customer will get of the brand is the historical reconstruction angle, with the attar and naturals focus emerging only when you delve deeper into the descriptions and background on the site. Hence, a disconnect between that the brand itself suggests you’re going to smell, and what you actually smell.

 

The recreation, or reimagining, of les parfums historiques is not a new or unusual theme in perfumery, of course, as brands such as Parfum d’Empire, Histoires de Parfum, Rance, Creed, and even Maitre Parfumeur et Gantier demonstrate. But because these niche brands either got there first or are more popular, they managed to set the expectation for a parfum historique as thus: abstract, modern, niche constructions that behave like any other Western niche fragrance. Since the compositions of Maison Nicolas de Barry are at once far more streamlined and more naturals-focused, it’s possible that they appear simplistic or muddy to someone expecting the 3D mixed media richness of an Ambre Russe by Parfum d’Empire or even the Samsara stylings of Guerlain.

 

So, let’s re-set expectations here. The perfumes of Maison Nicolas de Barry are great when viewed through the lens of a parfum historique, but superlative when viewed as their rightful form, i.e., naturals, pure ouds, and attar scaled up into a sprayable EDP format.

 

Understanding that the perfumes of Maison Nicolas de Barry are basically scaled-up attars and naturals in the guise of les parfum historiques is crucial to understanding the perfumes themselves. I remember receiving a tiny vial of Mumtaz-I Mahal from a perfume friend in 2014: it had leaked and filled the wrapping of the parcel with one of the most intensely beautiful smells I had ever experienced – sandalwood and rose. Strangely enough, when I applied what was left of the perfume to my skin, I found it to be less complex than the scent it left in the air: a sweet rose over an austere sandalwood. I much preferred the smell of the spilled perfume to the perfume itself as a wearing experience.

 

Looking back at this now, I think I understand that Mumtaz-I Mahal was teaching me my first lessons about attar perfumery in general, which are that:

 

  • attar perfumery is quite simple compared to complex, French or Western perfumery, focusing as it does on exalting the spiritual beauty of just one or two naturals rather than on an abstract, perfumey vision,

 

  • when a blend is this simple and composed almost entirely of naturals, the properties of the 1-2 naturals chosen for the blend are very important – there is nothing to disguise the inherently green sharpness of Ta’if rose oil or the soured milk tones of Australian sandalwood, and so on. And finally, that;

 

  • since attar perfumery was created more as a way of scenting the air for others, in a display of Muslim and Hindi generosity of spirit to fellow worshippers, than for one’s own personal pleasure, the trail of scent left behind by an attar is often more pleasing than the scent smelled up close on one’s own skin.

 

Since I’ve already waffled on quite a bit, I’m going to split this article into two parts, the first dealing with the conventional parfums historiques produced by Maison Nicolas de Barry (samples of which can be found here), the second part dealing with the all-natural perfumes and oud collection of the house (samples of which can be found here).

 

The first part, below, contains reviews of a cross-selection of samples from the historical perfumes range. Some of these perfumes behave like most conventional Western niche perfumes (abstract, complex, perfumey), albeit with a strong naturals focus, while others behave as pure attars diluted with alcohol to scale them up into EDP format.

 

L’Eau de Louis XV (Le Bien-Aimé)

 

L’Eau de Louis XV (Le Bien-Aimé) – le bien-aimé meaning beloved or well-loved – is a scented tribute to King Louis XV. It is one of the most sublime and natural-smelling neroli fragrances I’ve had the pleasure of smelling. Unlike most neroli fragrances, there is no slow descent into soapiness; L’Eau de Louis XV retains a juicy, fresh bitterness that’s akin to biting into a winter orange and getting a mouthful of peel, waxy green leaf, and a bit of the woody bark too. It is both bright and salubrious. There is a floral poudrée heart of rose, violet, tuberose, and other flowers for support, as well as a dark, unsweet amber accord, but these are merely there to hold the orange and neroli aloft.

 

Am I imagining the slightly animalic muskiness that closes in around the neroli topnotes after the first few minutes? Probably. But something about this fragrance makes me think of the steamy, soapy floral odors escaping from the King’s boudoir during his morning bath, with the underlying funk of a sleepy and as of yet unwashed body warm from his bed. Without doubt, this should be the bellwether for neroli scents. It smells natural, uplifting, fresh, and bitter in all the right places. Bien aimé indeed…

 

La Reine Margot (La Scandaleuse)

 

It’s odd that jasmine is technically a white floral when its smell is so purple. In La Reine Margot, the natural jasmine really shines through – round and creamily sweet but not as bright, high-pitched, or as sunlit as the synthetic variants. In fact, it has a curiously dusky, subdued hue, as if the flower has been covered in heavy velvet. There is also a slightly muddy, plasticky tone that I associate with natural jasmine. It smells almost exactly like a natural jasmine ruh I’ve smelled before, while doing research for the Indian attar portion of my book.

 

The star is the natural jasmine, but it is backed by a powdery, spicy amber and what reads to my nose as creamy pheromone. What I mean by this is that it features the same “cream of wheat” smell that I’ve picked up in two pheromone-based fragrances, the all-natural Feromone Donna by La Via del Profumo and Pheromone 4, an attar produced by Agarscents Bazaar. Feromone Donna features a similar although not identical notes list to Pheromone 4: jasmine, civet, ambergris, tuberose, and vanilla.  Like Pheromone 4, these materials come together to form a floral creaminess that is part cream of wheat, part white chocolate.

 

In La Reine Margot, there is something of a similar effect, with the jasmine interacting with either an animalic musk or ambergris in the base to produce a creamy floral porridge effect. It is perhaps more accurate to view this as a natural jasmine soliflore filtered through the sheen of a milky sandalwood oriental like Dries Van Noten for Les Editions de Parfums Frederic Malle. I find this to be a very sensual, natural-feeling jasmine perfume that – unlike many other jasmine-musk combinations – never tapers off into that leathery sourness one smells beneath the wrist band of a rubber watch at the end of the day. It remains soft, pure, and creamy all the way through.

 

 

L’Impératrice Sissi (L’Indomptable)

 

L’Indomptable means indomitable, a person who cannot be subdued or defeated, and this describes perfectly both the character of Empress Sissi and the fragrance itself. Sissi is a cheeky little scent. It comes so over-stuffed with violet pastilles, gummy bears, face powder, cherry syrup, and doll head plastic that you’d think that it would be insufferable to anyone over the age of 12, and for a while, it is. But then a thick, raw lump of benzoin and the uncooked pallor of a very potato-y iris emerge, interjecting the saving grace of ugliness into the pretty.

 

Sissi is extreme in all respects – a sort of cosmetics violet-iris accord set on fire and sent rolling down the hill to flatten everybody in its wake. People who like the part-syrupy, part-powdery excesses of Guerlain’s Insolence, Incarnata by Anatole Lebreton, or Ombre Mercure by Terry de Gunsberg will probably love this lipstick-on-steroids perfume too. I don’t love it, myself, but I certainly enjoy wearing it more than I should. In fact, it’s become something of a guilty pleasure. There’s a fluffy marshmallow crème accord in the drydown that gives as much pleasure and comfort as a giant, fluffy onesie. I’d imagine. Not that I own one or anything.

 

L’Eau de George Sand

 

I find it fascinating that both Maison Nicolas de Barry and Maitre Parfumeur et Gantier have historical fragrances in honor of George Sand and Queen Margot. Both houses chose jasmine as the principal material for their Queen Margot fragrances, although the MPG version is more of an animalic orange blossom than a true jasmine, and the Maison Nicolas de Barry version stars a very dark, natural jasmine accord.

 

For George Sand, both houses focus on the dried-up remnants of a perfume vial carried by Sand herself, which seemed to be made up of patchouli, roses, and amber. But while MPG takes the basic historical formula in a spicy, ambery oriental direction, the Maison Nicolas de Barry focuses on the dark, chypric elements. Think Amouage Beloved, Clinique Aromatics Elixir, and Noir Patchouli by Histoires de Parfum, rather than Cinnabar or Or Noir.

 

L’Eau de George Sand establishes its chypre credentials immediately upon application, putting forth a mossy, abstract bitterness that recalls dried plums, polished wood, and violin resin. It is also immediately powdery in a sumptuously floral way, and I’m sure that I can smell the bones of Acqua di Parma Profumo here, itself a cleaner, more powdery version of Mitsouko. However, there is also a plush animalic feel lurking under the topnotes, which could be either a grubby musk or labdanum. The contrast between the bright, elegant sharpness of the flowers and the murky skin-like feel of an animal is quietly disarming.

 

It is only towards the heart that I sense the darkness of patchouli moving in. But from there on out, this is a herbal, earthy patchouli chypre with a healthy dose of powdery rose. It is dark and somber in feel, while also elegant in that inimitable French manner. Lovers of Aromatics Elixir, Beloved, Noir Patchouli, or even Profumo should give this a try. It does everything they do albeit in a quieter and more natural way.

 

Mumtaz-I Mahal

 

This was the perfume that sparked my initial interest in Maison Nicolas de Barry back in 2014, but I could reconcile neither my actual wearing experience nor the middling reviews with the incredible, unforgettable scent that had spilled on the package and permeated my sample box. In much the same way that I love the collected smells of all my perfumes on my winter coat collar or when I open up my perfume drawer more than the scent of any one single perfume on the skin, Mumtaz-I Mahal smells better in the ambience than on the skin.

 

On the skin, it is a very simple fragrance, just a Turkish rose backed by a smidge of sandalwood. The rose is very high quality – truffled, velvety, rich, and slightly jammy around the edges – but for all intents and purposes, it’s a rose soliflore, and that has to be what you’re looking for when you buy or sample Mumtaz-I Mahal. I think of it as the rose note from Aramis Calligraphy Rose cut free of all the spices, smoke, and resins of the Aramis.

It grows a little more citrusy and fresh towards the base when it meets the sandalwood, but in general, the rose tends more towards the softly jammy and truffled rather than sharp or green. Beautiful rose, beautiful materials…but perhaps better smelled in the secondary wake of someone else than as a personal perfume.

 

Shah Jahan

 

Shah Jahan is, of course, the natural companion to Mumtaz-I Mahal and supposedly the masculine counterpart. It is unisex, in truth, like all of the perfumes produced under Maison Nicolas de Barry. Inspired by the traditional attars produced in Kannauj and offered as gifts to the ruling emperors and princes of the Persiatic Mughal dynasty in India, Sha Jahan is far more complex than Mumtaz-I Mahal, with a tart, rhubarb-like rose on top of sandalwood, a vegetal amber attar base, and a touch of pure oud for exotic Arabian flair.

 

Shah Jahan has a fresh, silvery mien to it that speaks to homely Indian green herbs; compared to its female counterpart, it is angular and sugar-free. A woody, oudy sourness lurks at the corners, drawing the bright rose and herbs into the shadows somewhat, but mainly providing depth. It is spicy, sharp, and quite traditionally Indian in feel. Indian ambers are not creamy or vanillic, tending instead towards tart and spicy.

 

Oddly enough, the raw materials behave in this EDP format in much the same way as they would in an oil-based attar, meaning that the rose, which normally fades out over time in conventional fragrances due to the volatility of its geraniol and citronal molecules, re-emerges towards the end of the perfume, bathing the taut oud and woods in a rosy glow, that, while never sweet, softens the austerity of the blend. Think of this one as a rose-oud accord wrapped up in the clothing of a traditional Indian attar, which in turn is disguised in the form of a conventional eau de parfum. Superb.

Review Round-Ups Thoughts

Cire Trudon Fragrances: The First 5

October 23, 2017

If you’d told me that I’d be considering investing €95+ in a coffret of perfumes from candle maker Cire Trudon, I’d have been skeptical. It’s not that I doubt a company more known for its candles would be capable of producing good perfumes – after all, Diptyque has managed it – but based on personal experience, any time 5 or more niche perfumes are released at the same time by a brand, it usually features one or more of the following problems:

  • The perfumes are a paint-by-numbers rundown of popular niche themes – there will be an oud, a leather, a rose, and so on, every single perfume feeling like a retread of a perfume I already own
  • There will be one stand-out perfume, the basket into which all the eggs have been placed, which means that you get stuck with 4 or 5 “also rans”, or fillers
  • Lack of thought put into the execution or skipping corners on quality in order to rush all perfumes to market at once

 

But none of these problems appear here. Cire Trudon hired really good perfumers, among them Lyn Harris and Antoine Lie, and obviously told them to take their time. And although the perfumes are not bold or experimental, they are more abstract than the perfumes in the main Diptyque line (Tam Dao et al).

 

I won’t belabor the Diptyque comparisons too much, because they’ve been in the fragrance game for decades now and that would be unfair; but I will point out that the Cire Trudon exhibits a very Diptyque-ian naturalness of feel (despite being, like Diptyque, mixed media perfumes). I think that last point will be important for people who find modern woody ambers to be too overbearing.

 

Furthermore, a huge point in Cire Trudon’s favor: they have issued these fragrances both as standalone scents and as a coffret of 5 travel sprays of 10ml each, thus making the range perfumista-friendly. It’s a smart move, and I’m willing to guess that this, coupled with the wave of positive reviews that have been emerging for the perfumes, will give this launch a nice boost in an extremely crowded market. Not many fragrance friends I know would pay full retail on a €180 bottle of scent, especially from a new-to-fragrance company: it’s too much of a risk and we all already own way too much perfume. But 5 bottles of only 10ml each for €95? Now that’s a different proposition. That gives us perfume whores the variety we crave, in quantities we actually have a hope of consuming within our lifetime, and at a price that is not too much to swallow.

 

There is no redundancy in the Trudon line at all, no thematic or note overlap that might stall a purchase. My only hesitation comes as a result of a certain tendency towards linearity in the perfumes, as well as slight familial resemblances to other perfumes I already own. However, I’ve smelled enough perfumes to know that many of these similarities are just a happy accident of arranging similar notes or materials together in a composition. Over the years, I’ve lost count of the number of niche perfumes that are ghostly (and probably entirely accidental) doppelgangers of others.

 

In some cases, this accidental similarity works in the perfume’s favor. For example, my favorite of the coffret, Olim, composed by Lyn Harris, is a clear descendant of the Shalimar/Jicky family. I have long accepted that I am the kind of person who buys not only Shalimar but its every relative, including Fate Woman, Angelique Encens, Opus 1144, and Musc Ravageur, regardless of the obnoxious overlapping that this incurs in my modest wardrobe. So, I was always going to love this. And I do.

 

Olim first most closely resembles Jicky in its clashing, slightly sour combination of fresh lavender and creamy, powdery benzoin. But there is also a distinct resemblance to Opus 1144 in its sparkling, fizzy bergamot sweetened into a lemony sherbet by the elemi resin. Its candied lemon-and-lime opening might take some time to get used to, but lovers of Refresher Bars will find it familiar.

 

Olim has a beautifully resinous drydown, full of earthy myrrh and fat, powdery benzoin, and is quite hotly spiced with clove. It feels compositionally similar to Jicky, Shalimar, and Opus 1144 in its play of brightness (sherbet, lemon, bergamot, lavender) over darkness (the earthy myrrh and benzoin). In its final blaze of spice on the skin, it strikes me that it is also similar to one of Lyn Harris’ own compositions, Fleur Oriental, which puts its own spin on the golden, balsamic Shalimar model with a spark of dry, hot carnation.

 

I can see myself slipping Olim quite easily into a “Shalimar” day, where I typically start off with a spritz of Fleur Oriental, then move onto Iris Oriental or Opus 1144, finally finishing off with the PDT or parfum version of Shalimar. I love deliberately blurring of the lines between these perfumes and finishing the day in an expansive aura of glittering benzoin, myrrh, vanilla, bergamot, and herbs, one pasted on top of another. I’m MacGyvering what I have to make an über-Shalimar, and it smells incredible.

 

Lyn Harris also composed II, pronounced (and sometimes written as) Deux. II is a fresh, green aromatic fragrance that clearly revolves around the use of fig leaf, although it is not listed. Fig leaf in perfumery smells resinous, fresh, and more like freshly-peeled lime peel aspect of galbanum than the milky, sappy smell of cut fig wood: Diptyque’s Philosykos, for example, focuses far more on the milky, coconutty facets of the entire tree rather than just the green leaf itself. Deux far more closely resembles the sharp, citrusy greenness of Annick Goutal’s Ninfeo Mio, a perfume I once owned but quickly swapped away because of the throat-catching sourness of its cassis drydown.

 

II (Deux) sidesteps the urinous, sharp tones of the cassis problem in Ninfeo Mio, and bolsters the juicy greenness of the fig leaf with a lot of what smells to me like tomato leaf. Either way, II is a perfume that smells pleasantly of a kitchen garden after a gentle shower: dewy, crisp, and green by way of snapped stalks and crushed bean pods. I like II in particular because it is vegetal without being harsh or sour. The base of the scent, mostly Ambroxan, feels like a gust of salty air from outside, and simply aerates the greenery without leaving a bitter chemical aftertaste. Tastefully done.

 

It’s difficult to make a church incense scent that stands out in a field crowded with giants: Avignon, LAVS, Cardinal, Bois d’Encens, and Casbah tower over the genre, and all newcomers are inevitably measured against them. I am not terribly fond of church incense genre, a lesson learned only after buying a few of those above-listed stalwarts, but then again, I suspect that most Catholics have something of a quixotic relationship with the aroma of lit resin. Having said that, I far prefer Mortel above most in the genre, and it is for these specific reasons:

 

  • It feels completely natural on my skin. Even in the much-lauded Bois d’Encens, the peppery Iso E Super bothers me, and a recent entrant, Mandala by Masque Fragrance, was loaded with such a large dose of a potent woody amber that it defeated my nose in an hour. When I see “meditative” in the description of a fragrance, I equate that with peacefulness and naturalness: unfortunately, many brands equate it with the soaring reach of woody ambers or IES, and thus disturb my sense of peace.

 

  • Rather than being soapy, cold, or “spiritually elevating”, Mortel is warm and full in feel. The brand calls Mortel “erotic” but I interpret this more as a sort of grounding, animal-like feel that comes from the dusty labdanum that plays the starring role in the scent; it smells like resin combed directly combed out of a goat’s hair. Golden, warm, balsamic, dusty, spicy – these are the words I’d use to describe labdanum, and these words also define the feel of the fragrance.

 

  • Although the fragrance includes frankincense, the topnotes of Mortel do not smells fresh, pine-like, or peppery, as in many frankincense-dominated fragrances. Instead, it plunges straight for the warmer myrrh and labdanum in the heart. I think that many church incenses use frankincense and elemi to impart a certain airy, cathedral-filling brightness to the topnotes, in an attempt to make us feel spiritually elevated. Mortel, lacking this hauteur, is more down to earth and less reverential in tone, which of course makes it far easier to wear for a church-o-phobe like me.

 

  • I have no idea why I’ve taken to bullet-pointing this review, but like they say on Countdown, I’ve started so I’ll finish: Mortel pleases me because it gives me the smokiness of resin without the stone coldness of a church pew. If you like the idea of a very warm, natural-smelling incense fragrance that will make you feel meditative and restful without making you feel like you’re in church, then do give Mortel a try.

 

I love a good smoky fragrance, but it’s hard to get right. Le Labo Patchouli 24 satisfies me on almost every level, but its marshy, vetiver-led drydown sometimes turns to runner’s sweat on my skin, so I have to think carefully before putting it on. I love the sweet, glazed-ham smokiness of Fireside Intense by Sonoma Scent Studio, but sometimes I think I can taste a rather nasty aromachemical up front, like a shot of liquid smoke one puts in BBQ sauce (I can live with it, though). Bois d’Ascese by Naomi Goodsir is too much for me, an unrelenting plume of opacity.

 

Revolution really gets the smoke right, and as far as I can tell, it’s because there’s a clever balance between black, dry smoke (licorice root, charcoal, soot), green, herbal smoke (cade oil, papyrus, pine), and white, creamy smoke (mainly elemi). Creamy might sound like an odd word to use, but it really does strike me that way. Elemi smells lemony and bright, but also creamy and vaguely floral, in some compositions. It also smells like the white ash that’s left after a piece of resin burns away completely.

 

This balance of elements means that while Revolution smells green and coniferous, it also smells like ash rubbed into butter. I can see where the gunsmoke reference comes in – a bright, dry pepper note fizzes on top, giving the composition a sense of excitement and movement, but it’s quite subtle (not unlike the way pepper is used in L’Artisan Parfumeur’s Amour Nocturne to suggest gunpowder). I appreciate Revolution because it’s both atmospheric and wearable, which is not as easy as it sounds. Consider the set piece that is Memo’s Russian Leather for a more heavy-handed treatment of the same theme.

 

Bruma is perhaps my least favorite of the bunch, but I’m struggling to say why. Perhaps it’s because of the dissonance between the ad copy the brand provides and my actual experience of the scent. It’s worth noting the original brand copy here, so as to be as clear as possible:

 

Bruma contains a distinguished, almost animal-like sensuality. In the night, a feminine rider draws inner strength from the elements that surround her: her horse and the depth of the forest at night seem to give her a magnetic and carnal aura. Bruma (“solstice” in Latin) is intrinsically tied to the sun. And to royalty. An icy solstice, Bruma feeds on the moon and the forest to evoke the inner metamorphosis of a character in contact with the nature surrounding her.” (Source: Fragrantica)

 

To me, that kind of language implies something more dramatic and forceful than what actually transpires. Bruma is a very pretty violet and iris cosmetic powder scent layered over a fruity apple suede base, not a million miles removed from what you’d get if you were to spray Chanel’s Misia on top of I Miss Violet by The Different Company or even Traversee du Bosphore by L’Artisan Parfumeur. They all share a delicious “I could drink this as liqueur” quality.

 

There is, however, an oddly ashy, peppery core to Bruma that does not appear in the other fragrances I mentioned, and for a time, I was close to defining this as Tuscan Leather-lite (there is a similarly sawdusty texture that links the two). But this ashen portion of the scent melts away quite quickly, leaving the deliciously fruity violet suede in its place. The drydown has a nutty, chewy lokhoum flavor to it that I truly enjoy: picture a violet lozenge of Turkish delight dusted in powdered sugar.

 

It’s a good fragrance, but I feel like I am missing a trick when I compare my experience with the brand copy. I felt the same way about Times Square by Masque Fragranze, which I enjoy as a syrupy apricot and lipstick scent, but completely fail to grasp the more exciting garbagey or sinful hooker stuff referenced in the descriptions. Both are kind of less than advertized, like when you see a trailer for a movie that looks great, and then you go and see the movies and realize that the trailer had all the exciting bits.

 

That’s a minor gripe, though, because there’s not a bad one in the bunch. A very well-thought-out debut by Cire Trudon, therefore, and its wallet-friendly coffret deserves to be very popular at Christmas or for gifting to oneself as a little treat. I personally find many occasions for rewarding myself, like, say, finishing a review or an article, so having finished this blog piece, excuse me while I go hover my cursor over the buy button on that nifty little coffret. Yes, I have too much perfume. But no, I can never have enough perfume.

Round-Ups Thoughts

Some Excellent New Perfumes: Not Reviews, Just Smelling Notes

April 14, 2017

I haven’t been writing about perfume lately – at least in public. I’ve been writing a book on attars, researching raw materials, writing product descriptions for various perfume sites, and hosting an Aftelier Parfums thread over on Basenotes, but in terms of actual perfume reviews, nada. Maybe at some point, I’ll feel like writing about why I stopped, but not right now.

Not publishing reviews doesn’t mean I have stopped writing or wearing perfume, though. Apart from writing a book, I also write product descriptions for sites such as Luckyscent and Essenza Nobile, so I am lucky enough to smell many of the new releases.

But remove the pressure of blogging and something wonderful happens: you simply wear perfume for the pleasure of wearing it rather than holding it at arm’s length. I can feel some of the original joy I felt in perfume flooding back into me, and it feels, tentatively, like a blessing. Wearing a perfume to evaluate it for a review forces you to step outside of your own enjoyment and consider more objection questions such as structure, longevity, and the situation in which you might wear it. Shedding these criteria feels like taking off tight pants at the end of a long day.

Wearing perfume for myself for a few months has taught me a lot about the way I use, collect, and wear perfume. I no longer want to smell all the new releases right now. I don’t feel the same pressing need to own every single violet fragrance ever made, for, you know, “comparison purposes”. I have become immune to the shiny new gobs of faux-luxe seem to hit the perfume scene every week, clogging up my critical drains and obscuring the view of the really, really good perfume.

My collection instinct has also changed, shifting from “I must smell all the perfume in this category” (which, by the way, also made me buy all the perfume in that category) to “I will buy only the ones worth owning.” My wardrobe is stuffed to the brim with good-but-not-exceptional perfumes – bottles and decants – that I mainly bought with the purpose of educating my nose, building a reference library of smells, and ultimately, writing a review for this blog or elsewhere. That doesn’t feel like a good plan to me anymore, because not least because it runs counter to the blog’s original manifesto of paring things down to only the best and buying less schtuff, but because I really can’t afford to smell all the perfume in the world.

In the interests of doing what I originally set up this blog to do, which was to separate the wheat from the chaff, and pare my collection down to only the truly excellent examples in each category, I will tell you about the perfumes I have smelled in the last 4 months of radio silence that have been truly special in some way. I often smell between 50 and 75 perfumes, samples, and attars over the course of any given month, both in the guise of writing the attar book and writing for perfume sites, and over time, these are the ones that floated to the top, like cream.

In the past, I might have dropped in a quick review and then moved on to the next thing, but the absence of blogging pressure has meant that I could simply return to them over and over again at my own leisure. A perfume is judged in the context of all the other perfume you’ve smelled, and these are the ones that, for me, stand out as exceptional.

 

Bogue MEM: This is the perfume that made me want to write again in public – not to return to blogging, really, but simply to spread the word about how brilliant it is and how everyone who invests in perfume as art should buy a bottle. I got a sample from Luckyscent and spent the next few days struggling to understand it enough to write about it.

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My basic description would be dirty lavender marmalade: Jicky dragged through the quinoa section of the health food store, covered in earth, incense, and floor wax, and lifted up into the air with the malty fizz of champagne. All of this nestled in a burned-sugar floral accord that smells a bit like tuberose but isn’t tuberose, a complex series of smoke and mirrors designed to lead your nose out of its depth.

Unusually for a modern perfume – although this isn’t really a modern perfume – MEM reveals its true complexity in the base, where a silty, musky ambergris lights up all the other elements like a blowtorch. Antonio used real animalics for the base, and it shows. The perfume is complex, beautiful, and abstract, far more so than even Maai. By far one of the most exciting perfumes I’ve put on my skin lately.

Notes (deep breath now): petitgrain, mandarin, grapefruit, 4 different types of lavender, ylang ylang, lily of the valley, white champaca, jasmine grandiflorum, rose damascena, bourbon geranium, vanilla, peppermint, laurel, Siam benzoin, rosewood, sandalwood (santalum album), Himalayan cedarwood, labdanum, aldehydes, ethyl maltol, ambergris, musk, castoreum, civet, amber

 

Naja by Vero Profumo: A creamy, blond tobacco floral sluiced with the iodine-like astringency of melon rind. Naja reminds me of Le Parfum de Therese and Diorella, not in the way it smells, particularly, but because they all take dense, saturated materials and pass them through a sieve of something salty and aqueous, giving them a luminescence that is particularly French. The dense tobacco of Naja is leavened by this salty, wet fruit note, and underpinned by a bitter, doughy suede note fleshed out with the apricot skin of osmanthus flower. Pulled in two directions, sometimes it feels airy and dusty, other times, thick and chewy.

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There is also a sharp spice to Naja that is immensely appealing, something hot, slightly smoky, and carnation-like, but although I can understand the references to Tabac Blond and Habanita, Naja is far stranger and more modern than either – in other words, a creature of its own time.

I sense a dusty, pollen-ish honey texture here too, unsweet and slightly floral, which I conclude is coming from the lime blossom. I don’t know if the effect is deliberate or not, but it is this slightly bitter, dusty honey that links Naja to both Onda and Rozy.

To my nose, there is none of the citric brightness of lime that others seem to be picking up, just the slightly green floral tang of linden honey and that salty, wet fruit note that is too blurry to define as either a melon, an apple, or anything else specific. What I love the most about Naja is its surprising sturdiness, its sense of substance. In each of my wearings, I visualized Naja as a dense square of osmanthus-tobacco lokhoum, striated with saltwater and dusted with an inch-deep layer of green pollen.

Like MEM, Naja is an El Bulli meal full of little trade-offs between texture and taste that will prick your saliva buds and fire up all five of your senses. And like its creator, Naja is as elegant and fierce as a single slash of Russian Red across an otherwise unmade-up face.

Notes: tobacco, osmanthus, lime (linden) blossom, melon

 

Dryad by Papillon Perfumes:   Basically a reworking of vintage Vol de Nuit parfum for modern times, and yes, I understand the impact of my comparison here. To many, Vol de Nuit is the zenith of the art of Guerlain, but to me, it speaks of home. The heart of Dryad reproduces almost exactly the same damp, green narcissus and jonquil accord found in Vol de Nuit (and actually, come to think of it, also the original Miss Dior), and there is a similar support in the form of oakmoss, tarragon, galbanum, and vetiver. But the sage note spins it in a slightly naughty, “witchy” direction. It smells like dark green velvet, with a bluebottle anisic sheen from the tarragon to keep things lively.

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Liz Moores calls this a green chypre-oriental, which of course is the same category to which Vol de Nuit belongs. But it diverges in the base. Dryad features none of the sweet, ambery notes found in Vol de Nuit, switching instead to a dry, rubbery galbanum resin that gives off the feel of sage and hay thrown on a bonfire and left to smoke out. It is also not powdery, but it does exhibit the kind of “cut grass” and “lime peel” dustiness that galbanum has.

Supposedly, there’s quite a lot of costus root in this, but thankfully, I can’t smell it. (I’ve never smelled a treatment of costus that didn’t end up smelling like unwashed hair). In fact, I don’t pick up on anything animalic here at all, which is fine with me, because all the focus is kept on those burningly pure green notes. It’s all resin and grass and sage, no soft landing in the form of amber or vanilla. There is something crystalline and focused about it.

Green perfumes are not overly represented in my wardrobe, but I would buy this in a hot second. Dryad has joined the small but exclusive group of green perfumes I truly love, which include Vol de Nuit (Guerlain), Mito (Vero Kern), Romanza (Masque), Vie de Chateau Intense (De Nicolai), Ormonde Jayne Woman, and Sycomore (Chanel).

Notes: narcissus, jonquil, oakmoss, galbanum, labdanum, clary sage, vetiver bourbon, apricot, costus, deer tongue, cedrat, benzoin, tarragon

 

Vetiver Blanc by Sultan Pasha Attars: I am not a huge fan of vetiver, but wow, Vetiver Blanc is sexy. Straight out of the bottle, it is a creamy emulsion of grass and tropical flowers, with a texture close to coconut cream or butter. The gardenia and tuberose absolutes give up their softer, low-register facets but none of their strident, candied, or rubbery undertones, so the blend stays smoothly earthy, like damp, hummus-rich earth covered with tropical blossoms that have fallen from nearby bushes.

But it’s unmistakably green. The galbanum and the vetiver in Vetiver Blanc run a smoky, rooty thread through the attar, tethering it to the greenery of the jungles and preventing the scent from floating away aimlessly into a pool of pikake island bliss. There is sensuality, but it is reigned in. Which, of course, is what makes this even sexier.

Another welcome surprise: ambergris. The composition of Vetiver Blanc contains 35% real ambergris, procured on the West Coast of Ireland and tinctured by Sultan Pasha himself. It is white ambergris, the highest grade of all, which does not produce much of a scent of its own beyond a certain sweet, sparkling, seawater minerality.

The role that the white ambergris plays in this composition is vital – it causes all the other notes and materials to glow hotly, as if lit by some internal heat source. The effect in this attar is a gauzy halo of buttery white florals and creamy green grasses and resins, all pulsing outwards in concentric circles of scent waves that fill the room and (almost) one’s own mouth.

I find this incredibly beautiful, sexy, and warm; the perfect white floral for white floral avoiders and the perfect vetiver for the vetiver-averse. It rivals both Songes and Manoumalia for their damp, fecund, “tropical island” sensuality, which, if you know those perfumes at all, is really saying something.

 

Grimoire by Anatole Lebreton: I respect and admire Anatole Lebreton’s work, but Grimoire in particular stands out at being special. Not everyone will like it, and I think it’s fair to say that the perfume has a cool, remote air that means it must select you, not the other way around. Setting out to smell like the thick dust that rises off a book of spells (a grimoire, in French) when closed shut, it combines a set of ashy resin notes with the earthy red-brown dampness of cumin.

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It’s a riff on the idea of Gris Clair but better, more successful because the dust tamps down the screech of lavender and makes it feel genuinely restful. It’s also monastically, ascetically dry. But the scent manages to capture dryness without filling the scent with the usual nose-scrapingly dry aromachemicals, for which I’m genuinely grateful.

As a side-note, I’ve recently smelled a couple of perfumes that seek to recreate the feeling or smell of dry, hot dust from a desert. L’Air du Desert Marocain, of course, was the trail blazer in this area, but it’s been followed by two equally costly niche fragrances, namely, Sheiduna by Puredistance and Taklamakan by SHL 777. These two perfumes demonstrate the risk and rewards associated with using the new generation of potently dry, woody-ambery aromachemicals: Sheiduna fails miserably, becoming a white, massively radiant ball of pain to those sensitive to scratchy aromachemicals, and Taklamakan succeeds completely, emitting a low pulse of warm, ambery “sand” and dry patchouli aromas that smell toasted, dry, and yet utterly comfortable to wear and to smell.

In Grimoire, the dryness feels cool and almost ashy. It gains an element of warmth, however, from the rather generous dose of cumin featured in this scent. The cumin adds a nice human touch to the cool dustiness of the lavender and incense, like the sweet, damp, oniony sweat under the arms of an ancient gardener tending a Mediterranean herb garden. The aromatic, simmering heat of the spice and the elemi makes the base of the scent feel hot to the touch, a nice contrast to the cool dryness of the top half. Grimoire is surprisingly easy to wear, and has a natural elegance to it that doesn’t labor any particular point. Have you ever seen the photos of the Italian men coming and going from the Pitti men’s fashion shows in September? This scent is the living embodiment of that.

Notes: bergamot, patchouli, musk, basil, moss, atlas cedar, lavender, elemi, olibanum and cumin

 

Al’Ghaliyah by Kyara Zen: Al’Ghaliyah, meaning “the most valuable”, is one of the very few rose-oud mukhallats out there that successfully manages to achieve perfect balance between the elements in the blend – a rich, perfumey oud that smells like liquid calf leather, a winey rose with no sourness or sharp corners, and what smells to me like a golden nectar of apricots, peaches, plums, and osmanthus soaking into all the other notes.

It’s important to note that all the elements reach the nose at once, cresting over each over continuously like the swell of a wave. The bright rose has been modulated to run straight through the blend like a piece of thread, so even in the basenotes you can sense its rich, red presence glowing like pulp through the oud and musk. I am unsure whether the succulent fruit notes are wafting out of the oud or the rose, but there is a cornucopia of winey, autumnal fruits to savor here. The fruit notes fade away gently, leaving the rich rose to proceed on its own.

According to Kyara Zen’s Instagram feed, it appears that genuine deer musk grains were macerated and then added to the final blend. If that is true, then it is a clever vehicle to demonstrate to people that natural deer musk does not smell as dirty or as fecal as its recreations sometimes make it out to be. Rather, it is unobtrusively musky, with all the pleasing warmth of a clean, furred animal.

Overall, I am astonished by the richness and depth of this mukhallat, and applaud the skill of the perfumer who managed to corral two or three of the most commonly-used raw materials in attar perfumery and shape them into a form that smells, well, if not new exactly, then at least a 100 times better than other iterations of the same materials. The attar equivalent of a piece of opulent, gold-threaded brocade, Al’Ghaliyah truly one of the most beautiful oils I have smelled on my attar journey. If it ever becomes available again, I will be buying it.

 

L’Animal Sauvage by Marlou: The minute I smelled this, I had to sit on my hands to stop myself from ordering it. The opening notes contain something of the almost fecal furriness of Serge Lutens Muscs Kublai Khan, but tempered with fresh, sugary orange blossoms, there’s also a thread of milky innocence running through it.

Actually, it straddles the divide between dirty and clean as successfully as Kiehl’s Original Musk, which it somewhat resembles, but the luxe factor is higher in L’Animal Sauvage. I’d add only that, on subsequent wears, I’ve noticed it is even softer and milkier than it at first appeared to me, making it a good contender for a summer musk. I don’t think that I will buy this, not because it’s not gorgeous (it is), but because I’m not buying much perfume these days. Still, it makes me happy indeed that people are still making fragrances like this.

 

Violet Moss by SP Parfums: I have been testing all the perfumes by Sven Pritzkoleit, and I think that although few are actually wearable, they are very bold, new, and have something to say. They are all a bit harsh at first, and all of them work more as separate accords just smashed together rather than a real, complete perfume, but some of them just nail it. In particular, Violet Moss, which smells like our family holidays to France when the boat would dock in Cherbourg, the aroma of raw petrol on dank harbor water mingling with the foreignness of the air, and the Grey Flannel-type colognes worn by my father’s French colleagues, his fellow customs officers.

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There is a strong waft of cigarette smoke darting through the structure too, calling to mind fond olfactory memories of the near-constant stream of smoke from Gitanes and Gauloises on the dock, which only ever added to the exotic, exciting air of newness that greeted us on the other side of the water. If this smell had a name, it was “freedom” and “not Ireland.” Violet Moss represents such a specific smell memory for me that I can barely judge it as a perfume.

Sunmilkflowers is also interesting, a totally weird, nearly repulsive mixture of bitter, green notes and milky caramel, creating a striking duel of fresh-green and sickly-lactonic notes. Challenging stuff, but again, a perfume I am glad to have smelled.

Animalic Aromatic Floral Jasmine Oud Review Thoughts

Parfums Dusita: A Case Study, The Perfumes

December 16, 2016

 

If I were writing a book on how to make it big in niche perfumery, I’d make Dusita a headlining case study. Even the most casual observer of the niche sector would tell you that Pissara Umavijani, the founder of Parfums Dusita, is probably the most astonishing success story of 2016. The niche sector is thick with the self-taught, entrepreneurs, amateur mixologists, and mainstream brands masquerading as niche, but in 2016, Pissara came out of nowhere, swept them all aside, and went straight to the top end of the market, charging between €300 and €400 for a bottle, and completely getting away with it.

 

Whether the perfumes themselves are any good is almost beside the point. Truth be told, I am more impressed with Pissara Umavijani’s business strategy than the perfumes themselves, but both are worth looking at.

 

The first thing that Umavijani did right was to align herself immediately with the right partners. The niche and artisan sector is rife with self-taught perfumers, but results are not typically the high-end, polished luxury perfumes that command Roja Dove prices. In partnering up with a very good team at one of the best fragrance labs in Grasse, she was able to ensure that the product itself was as polished as a Bvlgari jewel. And all credit due here – Umavijani is clearly an excellent creative director, taking the time to push her team to produce perfumes that are not commercially safe as Roja Dove’s perfumes, but important, artistic efforts in their own right*.

 

*Important correction, dated 13/06/2017: The above paragraph hypothesizes that, due to the extraordinary polish of the first three perfumes, it was the Grasse partner lab that formulated the perfumes. However, Pissara has made it clear to me since then that she is the sole perfumer behind the brand, writes her own formulas, and only uses the Grasse partner, Accords et Parfums, for European & IFRA compliance checks. My apologies if my editorializing implied, or led others to infer, otherwise.

 

From a commercial point of view – branding, product placement, bottle design, graphic design, copy, distribution, and so on – it is also clear that Umavijani knows what she is doing. Every single detail is haute luxe. But the most important thing that Umavijani seems to have understood is this: people need to smell the product in order to enthuse about it. 90% of success in a crowded market such as niche perfumery is simply access. Umavijani set up a very generous sampling scheme whereby for the price of postage from Paris, you would receive three large deluxe samples of each of the perfumes, housed in simple but luxurious black decant bottles.

 

The sampling scheme ensured that as many people as possible got to smell the perfumes. Since the perfumes are very good indeed, people enthused about them online, and the word spread – suddenly the name of Dusita was everywhere on the Internet. It was a canny investment, and other niche companies looking to enter the market should look to this example.

 

Companies always gripe about the expense of sampling schemes. And yes, at first glance, they are loss leaders. But Umavijani (or an advisor) had a clear vision as to the precise dividends such a sampling scheme would eventually pay out in terms of brand recognition and customer valuation. Dusita’s sampling program must have cost thousands and thousands of euros, but it was no after-thought. It was a deliberate part of the strategy to get Dusita perfumes talked about in the community, and I bet a large portion of the operational budget was devoted to it.

 

The second thing that Umavijani did right was social media marketing. Social media engagement is a very tricky thing for niche and indie perfumers, and few get it entirely right. Too much chatter with perfume fans runs the risk of cheapening a brand, and too little wins you a reputation for standoffishness. You want to be available to answer questions and do post-sales follow-up, but it is also important for a brand in the luxury segment of the niche perfume market to preserve at least a little bit of mystique.

 

Umavijani is always present on social media, always checking to see if she needs to say thank you for a nice review or answer a comment. She has aligned herself with certain influencers and prominent bloggers to help magnify and grow the brand’s presence, but has managed to make her online presence as charmingly non-commercial as possible. She is there to sell, yes, but she manages to make the seams between social media participation and selling thin enough that you don’t feel aggressively marketed to.

 

Only time will tell how authentic a voice Umavijani will prove to have on the social media networks and throughout the broader community. Authenticity always rings true: I think of perfumers such as Liz Moores, Sarah McCartney, and Andy Tauer who apart from handling all the onerous, day-to-day tasks of their businesses also engage meaningfully with their customers on social media, openly sharing the intimate details of their personal lives and their perfume business with joe schmoes like me and you. It feels like a privilege to be allowed this kind of access, but I know it can’t be easy for them either. Authenticity of voice on social media is very tough to develop and maintain. There’s a line to be walked, and it’s no joke trying to navigate one’s way to it.

 

One last word, on pricing. Many bloggers say that the only thing that matters is the perfume itself and that the price shouldn’t come into the equation. I think that price plays a very big role in how we (subconsciously or consciously) value a fragrance. Simply put, if something is cheap, we perceive its materials to be cheap. If a perfume costs almost €400, we assume that the very best materials went into it. It’s just the way our prehensile brains work, sorry.

 

Perfumers can price their products in two ways – production pricing or market pricing. In production pricing, you work backwards from the cost of the materials and man hours, and price the perfume at what it cost to produce (adding in margins for distributors, marketing, one’s own income, etc.). Andy Tauer recently provided an example of what goes into the costing his perfumes, and Laurie Erickson also published a post about the business costs involved in running an artisan perfumery.

 

On the one hand, this makes things quite clear – you know you are paying more if a precious or rare ingredient was used. On the flipside, exposing one’s own profit margins to your customers opens the door to discussions over how fairly you’ve priced your own talent.

 

Market pricing, on the other hand, prices a product at exactly what the market is willing to pay for it. A perfume priced at €400 ignores all the details and simply asks the question “Are you worth it?” If you feel that you deserve the luxury of an expensive bottle of perfume, then you will buy it. You won’t quibble about the perfumer’s margins, you know only that this perfume must be absolutely amazing because it costs almost €400.

 

People in the fragrance community talk grumpily about luxury pricing, but really, we all know that past the €80-100 mark, you are always paying for the prestige, the boasting rights, and not the actual perfume. No perfume costs more than €10 or so to make, anyway. But perfumes priced at luxury prices sell because they play into the perception that a high price means top quality.

 

Parfums Dusita didn’t play around – they went straight in at Roja Dove prices. That took some guts. But they held steady because they knew that the perfumes were good enough to stand up to the scrutiny of the few for whom the scent actually matters, and satisfy the desire for the exclusive, the pricey, and the haute luxe for the person also buying the $35,000 Rolex.

 

But Oudh Infini costs €100 more than Issara, so there’s a strange dash of production pricing mixed in there with the market pricing. The price difference is probably supposed to come across to the customer as the marker of quality for the real oud used in the fragrance. That gaping price differential makes me curious as to what they are actually using as the oud note, whereas had they priced it the same as the others, I wouldn’t have cared. But a €100 price difference? That kind of makes it my business, as a consumer. I could speculate that the oud is an expensive new oud captive developed by a laboratory like IFF or Givaudan, or real oud oil from the plantations in Laos (which I’ve been told is so plentiful and consistent in quality that it is sold in liter jars to perfume companies in France). Either way, I doubt that the cost differential actually amounts to €100 per 50mls of liquid.

 

From a market pricing perspective, though, pricing an oud-based perfume at this much more suggests to the customer that the raw materials are hellishly expensive. It’s a genius move because with a simple (and probably arbitrary) pricing adjustment, you’ve added value to the customer’s perceptions of your brand’s worth as they open their wallet.

 

Anyway, on to the perfumes themselves! They are all very good and interesting, although not half as interesting to me personally as the brand’s own stratospheric rise.

 

Oudh Infini has far more of the animal, furred warmth of a pack animal than a tree or resin, so at first my nose thinks it smells heavy deer musk, not oud oil. But then I’m reminded that there are a couple of pure oud oils out there that mimic the characteristics of deer musk, such as Ensar Oud’s Yunnan 2003 oil, which has a furry thickness to it that makes me think I can just reach out my fingers and touch the warm animal in front of me.

 

It is a brave act, you know, to launch a commercial perfume that smells like this. Those of you who have grown up on farms will not be shocked – neither will people who wear pure oud. But the rest of you? Prepare your nostrils, for Oudh Infini smells intensely of warm sheep, packed ten deep into a shed in winter, the warm (tallow fat) smell of their oily wool mixing with their shit-smeared backsides and the soiled straw beneath. I pick up a faint hint of roses, faded and sour like the emanation from a vase of roses in a locked room. It is not pleasant, it is not pretty, but it has impact.

 

Past the ferociously animalic, barnyardy opening, creamy sandalwood and vanilla turn the oud into a crottin of goat’s cheese. It’s refined and gentle – as I mentioned once to a friend, like dung strained through a silk stocking.

 

Oudh Infini does an excellent job of sketching out what one would smell in a real oud oil – evolving slowly from barnyard, feces, pack animals to runny cheese and flowers and herbs. It lacks perhaps only the more complex depth of camphor, smoke, sap, and woods that form the backbone of pure oud oil, but all the other markers are there.

 

However, and this is a big however, I am having trouble placing Oudh Infini in a hypothetical wardrobe. I love pure oud oil but I also love fragrance compositions that present me with a different, more artistic impression of oud. My trouble with Oudh Infini is that it smells too close to the real oud oil experience for it to succeed purely as an artistic interpretation of the oud theme.

 

In other words, if I want something that smells like real oud oil, why not (for reasons of cost and others) just go for oud oil? Naturally, personal preferences in terms of how we prefer to wear perfume come into it, but if you are thinking of a real oud oil experience, then there is little else as magical as an essential oil (oud oil) that can give the nose all the complexity of wood, fruit, flowers, dung, soil, and ozone without any help from a fragrance laboratory. If I want to wear a proper perfume based on oud, I’d go for more ambitious, complex perfumes such as Oud Shamash or Oud Osmanthus. They don’t smell as authentic oudy as Oudh Infini but verisimilitude is not what I’m seeking when I wear oud-based perfumes. I want the smoke and mirrors.

 

Mélodie de L’Amour is, to my nose, a powerful statement on jasmine, the filthy kind that drapes the insides of your nostrils in the matte black ink of pure indole. Very little to differentiate here at first between the flat wall of scatole that rises off a fresh turd and a jasmine decaying right off the vine, which is how all jasmines would be if I had my way. Boy, it fairly pins my ears back. There is the faint breath of rotting fruit to add moistness to the dank, flat tonality here, a peach or pear perhaps, with an undertone of acrylic paint or turps.

 

Later, it develops a green, rubbery, creamy cheese odor that I assume is gardenia, but it is successfully managed by that wall of jasmine and never approaches the rancid horror of Dame Perfumery’s Gardenia soliflore, which smells like black spots on butter taste in my mouth. Mélodie de L’Amour is the rare instance of a floral that smells more like an animal than a plant, joining the ranks of other bloodsucking florals such as Manoumalia, Rubj, and Une Fleur de Cassie, perfumes I never know if they going to wear me, eat me, or fuck me.

 

Issara is the most immediately likeable and wearable of the initial Dusita trio. For a fougere, it is surprisingly lush and sweet, deftly side-stepping the beardy, Brut-ish machismo of most of this year’s fougere revivals (I’m looking at you, Le Barbier de Tangers) and aligning itself with softer takes on the theme, such as Chanel’s Boy. The topnotes sparkle like sunlight on fresh snow – friendly, crisp pine mingling with mint and sage, faintly sugared with tonka bean and a starchy white musk. There is a beautifully fresh, green “salt” note here, reminiscent of beach grasses and sand dunes.

 

I only have two issues here, really – first, that the musky, tonka-ish drydown is rather synthetic in feel, in comparison to the more natural Oudh Infini and Melodie de l’Amour (I suspect a touch too much of either Ambroxan or Iso E Super), and second, fougeres used to be the unpretentious backbone of the male grooming world, so I’m not sure if putting it in extrait form or pricing it at €295 for 50mls isn’t missing the point somewhat. Issara is a very good fougere, but for that type of money I’d rather buy a 200ml vat of Chanel’s Boy and just splash it on with gay abandon.

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