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Gifts of the Three Magi: Frankly Frankincense

11th December 2020

Each of the gifts of the three Magi carried a special symbolic meaning – gold representing kingship, myrrh foreshadowing the death of Jesus (myrrh being commonly used as an embalming and purifying ointment in the final sendoff of a soul), and finally, frankincense for divinity. In other words, if gold represents earthy wealth and influence, and myrrh represents the suffering associated with death, then frankincense is the most spiritually elevating of all resins – and arguably the most important – as it turns the gaze upwards, towards God.  

On a more prosaic level, some believe that frankincense might have been brought along because of its medicinal qualities. In 2011, due to longstanding cultural links between Wales and Somalia (who knew?), researchers at Cardiff University decided to investigate whether there was any medical evidence to support the ancient Somali tradition of using frankincense extract as a traditional herbal remedy for the aches and pains associated with arthritis. And indeed, the scientists were able to demonstrate that treatment with an extract of Boswellia frereana (one of the rarer frankincense species) inhibits the production of key inflammatory molecules, effectively slowing down the disintegration of the cartilage tissue which causes the condition.

So, maybe the three wise men were actually…..wise? (Though, rolling up to the bedside of a woman who had just given birth in a stable without so much as a pack of Paracetamol, nappies, and a stack of gossip magazines would seem to contradict that.)  

In fact, most resins used in attar and commercial perfumery have long been as prized for their cleansing or purifying properties as for their spiritual or ritualistic ones. Arabs chew frankincense tears as chewing gum to freshen the breath and aid digestion, for example, while Papiers d’Arménie owe their existence to a Frenchman by the name of  Auguste Ponsot, who, after stumbling across benzoin resin during his travels in Armenia in 1885, decided to make benzoin-infused strips of paper to cleanse the air in stuffy rooms all across Paris. Both Arabs and Persians have long traditions of burning incense to fumigate their rooms, clothes, places of worship, and hair. The word perfume itself comes from the Latin per fumus, which means ‘through the smoke’, making it more than likely that the first rudimentary form of perfume was, in fact, the fumigation of a dwelling with incense. So put that on your burner and smoke it!

Frankincense, for many people, lies at the very tippety-top of the incense chain – the thoroughbred of the resin family. Deriving from the old French word franc encens – meaning ‘high quality incense’ – frankincense is a gum produced by the Boswellia genus of trees which grows in Somalia, Sudan, North Africa, and the Arabian Peninsula. The bulk of frankincense, called luban or loban in Arabic, comes from Somalia. However, the finest quality of frankincense is called Hojari (alternatively referred to as howjary) or silver frankincense, and this comes from the arid Dhofar region of Oman in the United Arab Emirates.

The steam-distilled oil of frankincense resin gives attars and perfumes a fresh, coniferous resinousness, with a bright lemon-and-lime topnote. Some grades of Omani frankincense smell like oranges or tangerines in their topnotes, with a soft-ish, creamy quality in the lower register. The house of Amouage, based in Oman, was founded around the use of local Hojari frankincense, and indeed, most of this house’s output showcases the silvery beauty of Omani frankincense.

In an interview with me for Basenotes in March 2018, Trygve Harris, a frankincense distiller in Oman, talked about the different aromas associated with the different types of frankincense. “Somali has a lemony note, and a warm dryness, an austerity. It makes me thirsty — it smells vast and dry. It reminds me of Palm Springs when I was a kid. The Omani has a richness, an opulence, like a treasure box. Regarding the differences in the Omani frankincense oils, I like to say the white (howjary) has more a green, herbal, butterfly note while the black has an orange floral spice aspect.”

Frankincense is the note that many people, including me, tend to lump in with the larger category represented by the word incense. Technically, incense is any hard-ish material – be it a wood (sandalwood, oud wood) or a resin or gum (like myrrh, benzoin, copal, frankincense) – that can be slowly burned or smoked on a coal to produce a purifying but fragrant smoke. Fragrances classified as incense fragrances typically feature some ratio of frankincense to other resins, balsams, and gums (most typically myrrh, but also benzoin, labdanum, etc.), so many of the frankincense-themed fragrances on the list below are actually the standard ‘incensey’ mix of frankincense plus something else.   

Now, for someone’s who just written an 8,000-word essay on it, I feel compelled to tell you that I am deeply ambivalent about frankincense. For anyone who was born Catholic – or worse, Irish Catholic – the scent of frankincense is less an actual aroma than it is an emotional trigger, dredging up all the complex, long-buried feelings about an entire culture that revolves around the Roman Catholic Church. Or, as we refer to it in the hood, the RCC. All incense matters to us, but frankincense matters the most. It alone is the Proustian gun that fires straight into the Catholic hippocampus.

So, when it came to exploring the different categories of fragrance, it is perhaps not surprising that I set off merrily down along the High Mass path, blundering under the assumption that incense would be the bread and butter of my collection. I had, after all, spent most of my childhood downwind of a censer. But it turns out that – shocker – I much prefer a vision of High Mass filtered through a romantic, hazy vision of half-remembered holiness over anything too authentic. It is more than I am an incense lightweight than a lapsed Catholic, although I am certainly also the latter.

Ironically, in the Before Times, despite me being a terrible excuse for a Catholic, I was living in Rome, in an apartment so close to St. Peter’s Basilica that my kitchen window could be spotted every time the camera panned out in The Young Pope. I am tempted to trot out a tired line about being able to throw a stick and hit the Pope, only in the case of Papa Francis, I think we’ve established that he is pretty cool with anything as long as you don’t try to grab his hand.   

Anyway, this enormous building and its Holiest of inhabitants set the pace for much of my life in Rome. I used the gleaming, opalescent curves of its imposing colonnade to guide me through the darkness of pre-dawn runs. I crossed the square (more of a circle) most weekend days, ducking and weaving my way through the tight knots of tourists, street hawkers, and selfie sticks in a mindless, amoeba-like daze. You can’t buy an espresso or a gelato in this neighborhood without elbowing your way past a priest, nun, or monk.  

But you can get used to anything, and when you live right next to something like St. Peter’s Basilica, you get used to that too. It just becomes part of your day-to-day life. Mostly, I orbited St. Peter’s in a friendly, non-Catholic way and felt it to exist as an almost secular building in my line of vision, sometimes obstructing where I needed to go, other times making me pause to marvel at its sheer size or the way it glowed like a rose gold beacon in the evening.

But every now and then, there would be a religious procession, either from a local parish or a visiting church from Latin America, and I would smell the incense pouring off the censer again, and I walk straight into it, seeking it out the way your finger finds an old scar to worry at. I like to think that I am alert to the dangers of being pulled back in by the ancient Catholic drugs of knee-trembling beauty, architectural grandeur, and the straight-to-the-heart punch of frankincense. It is pure mind-fuckery. But sometimes, I just can’t help myself.   

Anyway, enough of my pontiff-icating (I’m here all night, folks) – here are a few frankincense-dominated compositions to chew over.  

Photo by Lisandro Garcia on Unsplash

Cardinal (Heeley) – High Mass Frankincense

I have owned bottles, decants, and samples of the some of the biggest players in the High Mass corner of the incense genre, and my personal favorite is Cardinal (Heeley). Compared to Avignon (Comme des Garcons) and Full Incense (Montale) – the two other High Mass scents with which Cardinal is most often grouped – Cardinal smells like incense from the priest’s censer wafting at you through shafts of sunshine, fresh air, and white sheets fluttering on a brisk breeze.

Though it is very dry, it is not tremendously dark or smoky, and therefore, not forbidding. The aldehydes lift the spirits as well as the scent itself, and the papery-sweet benzoin makes me think of vellum sheet music soaked in vanilla, strung out over a line to dry. I appreciate the elegantly-slanted, sideways approach to church incense that Cardinal employs because it gives me the vague whiff of spirituality without dragging me back to Mass.  

Casbah (Robert Piguet)Spicy Frankincense

The incense field is so crowded by giants (Cardinal, Avignon, LAVS) that it is difficult to carve out a spot. Casbah manages – just about – by clothing the hollow, Coca-Cola-ish effervescence of Avignon in a peppery fog akin to dry ice. It is much richer than Cardinal and much drier than the fizzy soda-soap that is Montale’s Full Incense.

Drilling down into the details, Casbah also has a curiously antiseptic thread running through it, but a subtle one – more the rubbery squeak of a hospital gurney against a freshly-sluiced floor rather than full-out disinfectant. This is not due to any ghost ‘oud’ note, but to an organic fudge of angelica and nutmeg. I like its medieval darkness and grunginess because it makes no apologies for being the curmudgeon of the pack.  In fact, Casbah reads more like one of Santa Maria Novella’s older, less photo-ready concoctions than a Piguet.

Armani Privé Bois d’Encens – Boring Frankincense

A minimalistic, airy, and remarkably boring concoction of frankincense over a polished cedar or Iso E Super base. Despite critics and bloggers writing a paeon of praise to this bellwether of bellwethers of the incense genre, I was never able to ‘get’ its supposed complexity. To my nose, it is a micro explosion of black pepper and frankincense e/o inside a very small (but perfectly chic) black vase. Though perfectly formed – well, everyone keeps saying it is anyway – it is too featureless to leave much of an impression on me.

Czech & Speake Frankincense and MyrrhHonest Frankincense

A straight-forward blend of frankincense and myrrh that unites the dusty, waxen ‘old wooden furniture’ mien of myrrh to the lemony-piney detergent freshness of frankincense, and pretty much calls it a day. It smells unimpeachably natural and clean, more like an eau de cologne with a resinous backdrop than the smokier, heavier takes on incense that modern niche specializes in. It smells like a church floor rigorously cleansed after Mass with buckets full of hot water (there is a hissy steam or mineral note), lemon-scented detergent, and bunches of minty, rooty herbs like lavender and clary sage stirred in for good measure.

The drydown is much better than the opening;  the strident lemon high notes of the frankincense drop off, allowing the fragrance to swan elegantly into a protracted finish of clean, unsmoked resin and wooden bannisters polished to a high shine. Absolutely no smoke, no sugar, no Eastern mysticism, no Catholic High Mass. Czech & Speake’s Frankincense and Myrrh strips the two headliner resins back to their core, demonstrating that you don’t have to bathe resins in orientalia for them to smell good.

Photo by Vladimir Šoić on Unsplash

Mad et Len Noir EncensAmaretto Frankincense

Noir Encens is not noir or, indeed, particularly encens. Rather, it is a cozy gourmand in the hazelnut-amaretto-over-iced-milk vein of Hypnotic Poison, only much less loud. It manages that very chic, very French balance of edible and semi-poisonous notes. Its milky, anisic softness in the drydown reminds me somewhat of Gucci Eau de Parfum, the one with the brown juice in the clear glass bottle.

Paul Schütze Behind the RainWild Frankincense

Behind the Rain is one of those wild, freeform bag of ‘smells’ that the perfumer seems to have corralled in from his atmosphere – a liquid message from his world to ours, a bundling up of the collected smells of the woodshop and the painter’s studio. It is green-brown, vegetal, sharp, and more than slightly weird. But it is also deeply invigorating. Something in it electrifies me. 

Behind the Rain is nominally a modern incense perfume à la Comme des Garcons. Yet from within the sleek lines of its minimalist architecture emanates the smells of Olde World Europe – oil lamps, liniment, centuries-old wood, glue bindings, turpentine, anise-scented toothpaste, and horsehair brushes idling in glasses of solvent. A dusty frankincense turns the polished wood and oily aromas of the workshop into a (homey) place of worship.

This might be an indoor scent entirely were it not for the wet rootiness of fennel, mastic, vetiver, and all manner of violently-uprooted vegetation sweeping gusts of air into closed rooms with their strange prairie outdoorsiness. The scent has one foot inside, one foot outside, ready to bolt in a Heathcliffian huff. Behind the Rain is imagined along the same lines as Marescialla by Santa Maria Novella and Olibanum by Profumum –more a summoning of the elements than a scent. Thank God perfumes like this still exist.

Rosarium (Angela Ciampagna) – Icing Sugar Frankincense

Rosarium is the third point on the triangulation of what I like to call the ‘powdered sugar incense’ category, between the rose champagne fizz of Maria Candida Gentile’s Sideris and the doughnutty yumminess of Reve d’Ossian (Oriza L. Legrand). I am drawn to the gently edible edge to these incense perfumes, because they calm the naturally sharp angles of frankincense by filtering it through the haze of powdered sugar that rises off a sweet bun when you bite into it.

Rosarium is thickly dusted with the double powder whammy of iris and benzoin in its topnotes and made slightly sherbety with the addition of rose or lemon. As others before me have pointed out, this combination of iris and incense is reminiscent of the Tauerade present in both Incense Rosé and Les Années 25 (Tauer), although far less powerful or astringent – Rosarium is softly, sweetly bready, rather than battery acid radiant. 

But what really makes Rosarium special is the carrot seed accent, which gives the powdery incense sweetness an unusually earthy-rooty depth. This smells like metal slicing through upturned earth, but also like a warm, mealy pulp made of sawdust and rainwater. The carrot seed effect makes my mouth water, although technically there is nothing edible about it. I notice that the carrot seed present in Santal Blush (Tom Ford) has a similar effect, except for the addition of cumin, which makes it even wheatier.

The combination of sweet incense dust, milk-soaked Easter bread, and metallic earth or hazelnuts in Rosarium is pretty wonderful, and if my ‘powdered sugar incense’ needs weren’t already being met by the brighter, more natural-smelling Sideris, I would seriously think about putting it on my putative ‘To Buy’ list (whereupon it would likely languish for years).   

Wazamba (Parfum d’Empire) – Fruity Frankincense

Wazamba! It sounds explosive, which is strange, because it smells explosive too, especially when it tumbles out in that first, aldehyded rush of sugared pine needles, frankincense, and cinnamon-dipped red fruits. The pine ‘flavor’ in Wazamba is the connecting dot (for me) between the coniferous notes and the naturally piney facet of frankincense. As with its close relative, Filles en Anguilles by Serge Lutens, the pine notes read as something sunlit and Mediterranean, rather than snowy and Northern, a feeling cleverly underlined by a tangy cypress note. 

In Wazamba, the umbrella pines are bent sideways by a Bora or a Sirocco, the soil beneath them is springy with orange-brown pine needles, and everything is warm, dry, and aromatic. It is an extremely fruity scent, if you stand back and look at it from a distance – dried plum and cranberries, I think, more than apple. But up close, the piney-coniferous freshness of the woods proves an effective bridle, slowing the roll of the fruit and sobering it up. There is also quite a lot of clove or cinnamon, which manifests as a dustiness or chalkiness of texture in the gradient of the wood rather than as a hotly-spiced standalone accent. I think Wazamba proves that, in the right hands, heavy-duty stuff like plum or myrrh and frankincense can be manipulated to take up the shape of light filtering through sea-leaning pine trees. Nice (but non-essential).

Photo by Klara Kulikova on Unsplash

Incense (Norma Kamali) – Holy Cow Frankincense

Over the past ten years or so, as supplies of it dwindled and the secondary market dried up, Norma Kamali Incense has attained legendary status approaching that of the 1804 Bust Dollar for coin collectors or the Pikachu Illustrator Card for Pokémon fans. Only the original Djedi (Guerlain), Iris Gris (Jacques Fath), and Chypre (Coty) top it for rarity and collector value, though modern tastes probably lean more towards the Norma Kamali. But how much of the appreciation for Norma Kamali Incense is due to its unavailability and how much to its intrinsic qualities as a scent?

Having bought and sold a 10ml decant of the later edition and tested two sample vials of it – one a cognac brown from (presumably) the early edition and the other a yellowy gold (later edition) – I suspect that it is the former. Norma Kamali is striking, but perhaps not as unique as people assume. I smell echoes of it in Amber Absolute and Sahara Noir (both Tom Ford), Incense Pure (Sonoma Scent Studio), the original Messe de Minuit (Etro), Calling All Angels (April Aromatics), DEV#4 (Olympic Orchids), and 03. Apr. 1968 (Rundholz).

What connects all of these to Norma Kamali Incense is the bittersweet, smoky quality of the labdanum material used, maybe due to a touch of Hydrocarboresine, a Biolandes-owned natural derivative of cistus-labdanum, which lends perfumes a rich ‘High Mass’ incense effect that lurches between the bitterness of buckwheat honey and the sweetness of toffee. Aside from the Hydrocarboresine, it seems to lean heavily on a nexus of copal – a South American resin that smells herbaceously bitter (burnt bay leaf) – a rubbery myrrh, and a hulking block of super-dry labdanum that smells like a leather saddle smoldering in the grate of a fire. The Hydrocarboresine is instrumental to creating that oddly animalic, stale, waxy awfulness that is half holy, half-demons-summoned-from-the-depths-of-hell.  

Norma Kamali Incense is undeniably characterful, but you have to be up for that particular brand of gloom when you put it on. This is a scent that demands the commitment of the whole day – God help you if you think you’re just going to be able to dab on a bit, test it, and then wash it off again. It has a strange way of making you feel as if you are choking on the ashy fumes of a censer swinging directly over your head (with you desperately wishing the priest would move on so you can breathe again). Phenomenally burnt, colossal in stature, and more than a bit overwhelming, Norma Kamali Incense would be, I feel, slightly a bit too over the top for confession, unless you’re confessing to the Devil himself in the ashes of Notre Dame (in which case it would be perfect).

Incense Flash (Tauerville)Frankincense Haiku

Doing what it says on the tin, Incense Flash presents a somewhat abbreviated but nonetheless satisfying picture of incense resins half-smoked on the censer. It leads the charge with a piney frankincense and quickly adds in the tarrier, bootstrap molasses nuances of myrrh for heft. It is smoky, but this is due to the resins themselves rather than the addition of birch tar, so there is still air to breathe and it never quite tips over into acridity.

There is some rubber and fuel detritus floating around in the frankincense accord, but that is just the nature of frankincense – anyone’s who has ever bought or burned any will recognize this aspect immediately. The dry woods and Ambroxan in the base are less satisfying to me. I am never sold on the ‘clean starched shirt taken off an aftershave-doused male body’ accord this tandem births like a malevolent serpent into the world. Yet it is never as aggressively ‘soap-powder-shot-into-your-nostrils’ as Incense Extrême, a small mercy for which I am very grateful.

My main issue with this scent is that it smells like something I could knock together myself. There is a lazy, homemade edge to this that disappoints. Incense Flash is very fairly priced, but it is one of those products that make you aware of the mark-up exactly at the point you’re consuming it, like the store-bought apple tart that tastes fine, but you can taste that they cut a few corners and just knocked it out onto the production line in time for the 5 o’ clock rush, so you’re kind of questioning even the measly €6 you spent on it.

Sombre Negra (Yosh) Frankincense Fougère

The world’s first frankincense fougère? Someone is going to write an angry letter contradicting me on that. I don’t care. Listen up, ladies, because I am writing this for you. Sombre Negra is written about as one of the standout incense fragrances of the genre. I have no issue with the incense part of the equation. The promised ‘blackness’ is all there – a gorgeously sooty, dusty frankincense seemingly swept out from under the censers and grates of Europe’s most commanding cathedrals with the sole purpose of putting the fear of God in you and making you repent. It is dour. It is suitably sturm-und-drang.

However, and really, women, listen up because I am slowly but inexorably getting to the point – the other half of this fragrance is your brother’s shirt collar circa 1985. Remember the male aroma of shirts soaked in enough Drakkar Noir to scour the bath? Remember the posturing and the putting on of that older male ‘skin’ to be able to face the world in all their pimpled, trembling glory? Have you ever had to lie in the bed of a young male relative while a-visiting and known the horror of those clammy, Brut-soaked sheets that made you wish you could disassociate from your own body? Ladies, I have three brothers and four male cousins. I do not mock. I am merely reminding you.

Encens Flamboyant (Annick Goutal) Fag Ash Frankincense

Encens Flamboyant opens with a peculiar note of stale fag ash, like clothes after a night out in a disco, its breath freshened up a tiny bit by a fir balsam or pine note. There is nothing particularly joyful or uplifting about the frankincense. It creates instead a cool, flat grey-green aura that reminds me of mold crumbling into dust on a piece of bread.


There is a dry, metallic tinge to Encens Flamboyant that makes it quite similar in feel (if not scent) to Tauer’s Incense Extrême – they share a certain austerity and ‘bareness’ of structure. It also shares that notorious stale cigarette note with Etat Libre d’Orange’s Jasmin et Cigarette, though that is a fragrance I like much better because the fag ash is balanced out by a minty green (and surprisingly cheap-smelling) jasmine note that makes it feel like someone covering up the scent of a sneaky cigarette with a drugstore ‘floral-ish’ cologne. Encens Flamboyant, lacking that little quirk of humor, feels a bit like wearing a hair shirt.

Photo by Jacob Bentzinger on Unsplash

Sideris (Maria Candida Gentile)Fairytale Frankincense

If Tinkerbell and the Archangel Gabriel got together to make a perfume, Sideris is what they would come up with. Two things are important to mention here – radiance and scale. Radiance-wise, Maria Candida Gentile has somehow managed to take the heaviest and stickiest substances in perfumery – French labdanum, frankincense, myrrh, beeswax – and infuse the whole thing with light and air. This is a perfume that radiates. It glows. In fact, what hits you first, when you spray it on, is this incredible note of powdered sugar, the result of a diffuse mix of frankincense and rose. This powdered sugar note coats the entire perfume from head to toe, a sort of fairy dust sifted over the heavier resins. A gentle shake of the spice jar – pepper and ginger – add to the sprightly, nose-tingling effect. The dust is finally anchored and settled at the base by creamy woods.

There is nothing synthetic in feel or reach of the incense here. And yet, Sideris achieves an unearthly radiance that would normally only be possible with Iso E Super or another woody amber material. Incredible.

Most important to me, however, is the fact that even in the crowded field of incense scents, Sideris manages to distinguish itself as a completely different beast. It is not one of those soaring High Mass perfumes like Avignon by Comme des Garcons or LAVS by UNUM, scents which take incense, blow it up into cathedral-sized places of worship, and instill a sense of gloom and awe into the wearer.

Rather, Sideris is an incense-based perfume scaled to infinitely more humble proportions. You can tell that a woman made this. It is a quiet moment of reflection over a cup of tea. It is the private rolling out of a prayer mat in your bedroom as dawn approaches. More than anything, it is a priest sweeping out the steps of the church as he opens up for the day, the mica from the dust glittering in the sun as he gives you a grin and a lusty ‘Buongiorno!’ on your way to get an espresso.

You don’t have to be a Catholic or go to church to like this. I put this on, and no matter what kind of bad day I am having, I feel like I am floating around in my own personal cloud of magic fairy dust, protected by all the bad juju around me.

La Fumée (Miller Harris)Fresh Frankincense

It is funny how sometimes it’s the fragrances you wear the most are the ones you never bother to write about. I am on my second bottle of this elegant woods and resins concoction, and yet now when I sit down to put pen to paper, I realize I have never really analyzed the notes. La Fumée performs quietly in the background of your day, like smoke from incense or oud embedded in the fabric of your clothes. It starts off on a greenish frankincense note, like crushed pine needles, pepper, and lemons, creating a fresh, masculine vibe that continues for much of the scent.


Wafting in and out of the composition is a light smoke note from a combination of the cade and birch tar, but there is also a dry labdanum in the mix, performing its teetering act between tinder-dry paper that’s about to catch fire and liquid tar. Creamy sandalwood takes over from the piney, terpenic facets of the frankincense, nudging the scent into a faintly sweet-and-sour sweat direction. But none of that describes how easy this scent is to wear, or how pleasurable in its humming-in-the-background way. Whereas other resin scents hit you over the head, this one wears like an elegant, transparent veil that exists only at the corner of your field of vision. Like a former boyfriend of mine, it is small but perfectly formed.

Absolute Frankincense (Clive Christian) Frankincense Absolute

Natural frankincense oil has a citrusy, pine-like freshness that is central to its aroma, and this is precisely the characteristic that Absolute Frankincense has chosen to highlight. The scent extends the silvery bite of the resin by flanking it with a lime-like bergamot and some very natural-smelling coniferous notes. The result smells clean and high-toned – an expression of frankincense oil itself, as opposed to the burnt, smoky notes of the resin as it bubbles on a censer.

Those who love the more severe takes on frankincense such as Annick Goutal’s Encens Flamboyant will appreciate Absolute Frankincense. Just be aware that this oil is monastic in its approach, and that the green purity of the resin has been prioritized far above the smoky, resinous, or sweet notes that usually flank frankincense. This is the cold, smooth smell of the unburned resin itself, an almost exact match to the aroma of the resin when you rub it between the palms of your hands. My criticism is that Absolute Frankincense is almost too simple – too close to the aroma of good quality frankincense oil itself – to be worth the cost of entry.

Calling All Angels (April Aromatics)Butter Caramel Frankincense

Calling All Angels is perhaps one of my favorite incense compositions, and although it mostly centers around a tremendously complex, bittersweet labdanum material (helped along, I suspect, by a dose of the Biolandes Hydrocarboresine, a natural derivative of cistus-labdanum that gives both Amber Absolute and Norma Kamali their utterly toothsome burnt honey/cinder toffee quality), there is a huge dose of sooty frankincense in the opening half that firmly establishes the holy side of the holy-slash-edible equation that this scent has going on.

Calling All Angels smells like incense smoking and spluttering to a halt inside a stone jar of chestnut honey so ancient it’s become a stiff brown paste. I can never decide if it is is the kind of thing you slather yourself in when you want someone to eat you or the kind of thing you wear to commune with a Higher Power, but maybe that’s the point.

Vento nel Vento (Bois 1920)Frankincense Plus

Like Dior’s Mitzah, April Aromatics Calling All Angels, Tom Ford’s Amber Absolute, Contre Bombarde 32, and Bois 1920’s own Real Patchouly, Vento nel Vento blurs the lines between amber, incense, spices, and woods, making it rather difficult to pin down. Which is exactly what I like about it. It’s not pure frankincense – its frankincense plus all the other stuff I like (probably a lot more than straight-up frank).

Vento nel Vento is not, to be clear, ground-breaking stuff. But it is a good kitchen-sink of a thing that’s perfect for when you feel like wearing something warm and resinous without condemning yourself to a full day of enough straight-up amber to put you in a sugar coma or an incense so monastic that it turns into a hair shirt by dinnertime. The opening is all about balmy, dark frankincense paired and smoky labdanum resin, lifted by a thyme or rosemary note that makes me want to bite my arm. The herb is phenolic, like smoke rising off a tar pit – akin to the burnt thyme note atop Interlude Man.

Although it is not sweet, the smoke and herbs are balanced out by a smooth, round edible quality. Perhaps it is the lemony cream of the elemi resin or, again, that Hydrocarboresine material from Biolandes. Whatever it is, it reads like soft black licorice vines, the mild ones perched precisely between sweet and salty and whose major selling point is their satisfying yield as you bite into them. The slightly tarry, smoky labdanum stretches out into the heart, and as the thyme and frankincense taper off, it is joined by a smooth amber and patchouli.


There is a small touch of oud in the heart, enough to give it an interesting sourness that smacks of wood chips and herbs soaked in water before distilling. Often, incensey ambers or ambery incenses ruin the effect by having one element stick out too much, such as a too-sharp herbal note, an overly piney frankincense, or an overload of vanilla. In Vento nel Vento, the whole is perfectly round, smooth, and integrated. No one note catches at your skin like a forgotten clothes pin.


Vento nel Vento starts off with immense volume (sillage) but does a surprisingly gentle fade-out, becoming very quiet after 3-4 hours. In the base, an ambergris note contributes a musky, salted caramel glaze to the finish. It is subtle – not so much the smell of ambergris tincture itself with its usual marine and earthy funk, rather the effect of white ambergris, which has little scent of its own. White ambergris, the finest grade, acts instead as a magnifying glass held up to the other notes in the composition. Here, it adds a sensual, skin-like glow that animates the resins, amber, and sandalwood like blowing onto hot coals.

Sahara Noir (Tom Ford)Frank Frankincense

As inexplicably discontinued as its sibling, Amber Absolute, Sahara Noir is for many the standout of the frankincense field. It has the advantage of being both familiar and novel at the same time, essentially dusting off the black pepper frankincense core of Black Cashmere (Donna Karan), Amber Absolute (Tom Ford), and even Black (Comme des Garcons), before adding cinnamon and tobacco to highlight the authentically dusty-sooty texture of the frankincense, and burnt sugar and orange rind for a sweet-n-sour brightness that illuminates its darkness. Though quite sharp at first, once it settles in a bit, what you notice about Sahara Noir is just how smooth and high-gloss it actually is (a sort of Tom Ford signature, I think).

Listen, objectively speaking, this is obviously a really solid fragrance – well made, with good quality materials, rich and warm, yet true to the chilly coniferous sting of frankincense. However, since I have owned and then sold or swapped away two whole bottles of this monster, there is obviously something about Sahara Noir that isn’t doing it for me at a personal level. The best I can come up with is that it is two-thirds the way to Amber Absolute, which only serves to remind me that I’d much rather be wearing Amber Absolute instead.

Photo by Joshua Davis on Unsplash

Holy Terror (Arcana)Frankincense through a Vaseline Lens

Despite the mention of words such as ‘unsettling’ and ‘austere’ in the product description, Holy Terror is actually a super friendly affair of resin and musk, thickened with beeswax and a creamy woodsmoke accord. The myrrh and frankincense in this blend appear as a vague, blurred ‘resinousness’ rather than as accurate representations of their natural selves. So, for example, there is none of the lemony pine-like facets that identify a resin as frankincense, and none of the earthy-anisic-mushroomy aspects that point to myrrh. Instead, the resins here create a generalized feeling of incense rather than one resin in particular. Indeed, they smell more like wax and woodsmoke than a balsam.

To point out that Holy Terror smells more resin-like or ‘generically resinous’ is, by the way, not a criticism but an observation. Some people blind buy incense or resin scents because they are trying to find something that accurately represents the aroma of a specific resin, like, for example, unlit frankincense, oud wood (rather than the oil), myrrh, or copal. Incense freaks tend to be very specific about the effect they are looking for. Therefore, my note about the nature of the resins in Holy Terror is simply for clarification.

Holy Terror is more about the homely smell of incense-scented things than High Mass. It is not dark or massively smoky or acrid. It is not a literal incense or burning resin scent like Avignon (Comme des Garcons). It is sweet herbs, tree sap, and woodsmoke wrapped in a just-snuffed-out candlewax accord. It is slightly musky, which creates a tinge of intimacy, like the skin of someone pressing close to you in church. This gives the scent a human aura that is enormously inviting.


Âme Sombre Series (Sultan Pasha Attars) – Frankincense Tribute

The Âme Sombre series (Âme Sombre Oud Infusion, Âme Sombre Grade 1, and Âme Sombre Grade II) was conceived as a tribute to, well, Tribute – the landmark frankincense-cedar attar from Amouage that has such a cult following that people are willing to pay hundreds of dollars for a tiny squib of it. Naturally, when Amouage discontinued its line of attars, the desire for Tribute increased even further. Nothing enhances Holy Grail status for a scent like scarcity and the huge amounts of trouble one must go to in order to secure it. Luckily for us all, Sultan Pasha stepped in with his take on the original.

All the Âme Sombre variations revolve around a beguilingly rich, dark frankincense note redolent of the pine-like smoke from the censer at High Mass. This frankincense is surrounded by a very good rose otto and voluptuous jasmine. The florals never quite succeed in speaking over the soaring voice of that dark, burnt lime peel frankincense – they simply add a buttery floral softness that pierces the gloom like light through a stained glass window. In the base, there is a growl of dark tobacco, ancient balsams, resins, and gums, which joined with cedar, provides a smoky bitterness, like burning driftwood and funeral pyres. The bitterness is alleviated somewhat by a low hum of amber and rock rose in the background, but never dies away completely.

Âme Sombre Infusion Oud is the most expensive and opulent version of Âme Sombre. It rivals or even surpasses the cost of the original Tribute, due to the time-consuming and messy task of infusing a small quantity of Âme Sombre Grade I with smoke from sinking grade oud wood chips, which Sultan heated on a burner directly underneath the attar itself.

The Oud Infusion version therefore contains the uniquely clean, resinous aroma that comes from heating oud wood (as opposed to the fermented, ‘overripe’ aroma of pure oud oil). The oud infusion doubles down on the rich smokiness of the frankincense, but also offers a slightly green sweetness that serves to soften the essentially bitter character of the scent. This version, although expensive and now also possibly discontinued, is the most balanced version of Tribute, and my personal favorite.

Âme Sombre Grade I and Âme Sombre Oud Infusion both relate closely to the original Tribute (albeit with a bigger emphasis on rose), and either would be an excellent substitute for the now discontinued attar. Âme Sombre Grade II differs quite dramatically from both the Oud Infusion and Grade I, but I like it a lot as a standalone scent and wish it had been marketed separately. 

Âme Sombre Grade I begins with an incredibly lush, lemony rose that has the effect of flooding the gloomy church corridors with light and air. Rose is usually added to oud to give it a sweet juiciness to counteract its sour, stark woodiness, and here it plays that role both for the austere, pine-like frankincense and the sourish cedar. Then a clutch of dark, balmy resins and leather notes moves in to draw a black velvet cloak over the bright, sourish rose, rendering the tone of the attar somber and serious. Grade I is slightly darker, more phenolic, and more sour-rosy in feel than the Oud Infusion, which draws sweet woodsmoke notes from the agarwood infusion. Grade I also employs more of a focus on balmy leather notes than the other versions.

Overall, Âme Sombre Grade I feels more Northern in tone than Middle-Eastern. There is a fresh juniper note in the background that further bolsters this ‘Orthodox Church in a chilly Northern forest’ tonality. In terms of overall approach, Âme Sombre Grade I is perhaps the closest to the original Tribute with its stark, smoky cedar-frankincense combination. It is also intensely powerful, lasting on my skin all day and well beyond a shower.

Photo by Anup Ghag on Unsplash


Incense Pure (Sonoma Scent Studio)Pure Frankincense

A frankincense as taut and as vegetal as a piece of freshly-peeled silver birch. The vin jaune of the incense genre, Incense Pure does not smell of High Mass, but of the bright, sticky sap weeping from the tree itself, softened by the powdery green smell of living wood. Plenty of fresh air swirls in and around the frankincense molecules here, cutting and lifting them without (interestingly) adding any the citrusy ‘lime peel’ nuances normally associated with frankincense. It smells like an outdoors cathedral, its roof formed by a closely-knit canopy of wiry spruce and oak saplings. Extremely dry and bright, I always feel like I need a glass of water when I wear Incense Pure. An ambery warmth in the lower register  – intermittent at best – adds a relieving warmth, if not any real sweetness.  

Basilica (Solstice Scents) Starter Pack Frankincense

For those looking to get into incense perfumes, Basilica is a great starting point. Featuring a friendly, sweet labdanum coupled with smoky myrrh and frankincense, this blend smells purely of High Mass. It is not complicated or indeed complex, but its straightforwardness is part of its charm. In particular, the naturalness of the frankincense note – lemony, pine-like, crisp, and smoky – makes this an absolute pleasure. Soft and soulful, Basilica is like Comme des Garcons’ Avignon in oil form, a scent so evocative of Catholic rituals that it should come with a trigger warning.

Olibanum (Profumum)Polished Frankincense

Olibanum skips the high-pitched lime peel notes of most frankincense renditions, instead focusing almost entirely on the material’s rooty, medicinal sootiness. There are some very fine Omani frankincense varieties, like Hojari, that display a soft creamy-tangy orange note up top instead of the usual lime leaf, and this is what Profumum has cleverly chosen to mimic here with its brief splash of orange in the topnotes.


Rather than resin, I get the impression of dark, shiny, polished woods, an ancient armoire maybe, carved from a single trunk of pine felled in some cold North clime. It smells like what I imagine wenge smells like – the hidden underbelly of wood, closest to the core, where no light penetrates. A particularly mineralic, earthy myrrh deepens this impression. This one stirs me. I might have to get a travel bottle.

Al Masih (Mellifluence)Messianic Frankincense

Al Masih means Messiah in Arabic, one of the many names for Jesus. And to a certain extent, Al Masih’s incense is more Catholic High Mass than Islamic cannon. Al Masih opens with a frankincense note as piercing as freshly-crushed pine needles, its citric edge underscored by a lemony tandem of elemi resin and petitgrain. The total effect is of a Mediterranean church with its doors thrown open to allow the soft breeze brushing over mastic to mingle with the scent of unburned resin. Cypress, cedar, and hyssop all add to its fresh, outdoorsy air, confirming that churches are not the only places where communion with a Greater Spirit takes place.

The drydown is a surprise. The sharp brightness of the herbs and resins softens, before collapsing entirely into the sensual creaminess of sandalwood. The sandalwood lends a golden, wholesome texture to the scent, recalling the bounty of the harvest and all the good things to eat stored in the cellar. This series of transitions has the effect of shifting the scene from the wildness of the maquis to a soft and homely devotion scaled to domestic proportions. At once evocative and pleasing, Al Masih might strike a chord for lovers of outdoorsy incense, as well as those who love the ‘medicinal unguent’ bent of modern Italian artisanal perfumery – think Bogue and O’Driu, albeit far, far simpler. 

Photo by Eric Mok on Unsplash

Eau Duelle (Diptyque) – Vanilla Frankincense

Sugared pine needles (frankincense) and juniper berries whipped into an egg-white vanilla froth. Eau Duelle is really good and really simple – an essay on the duality of two opposing elements of a cool, spicy frankincense-black tea accord and a warm, woody vanilla. To non-French speakers, the name could also be suggestive of a duel, an old-fashioned fight to the death between two forces.

Everything about Eau Duelle just clicks right into place. The opening is cold and aromatic, fizzy with a spray of pink pepper and juniper berries. Hiding behind the aromatic spices and black tea is a robust vanilla that is sweet enough to give pause, but – at least in the eau de parfum version – thankfully made a little bitter, rough, and woody with the addition of Ambroxan. Yep, you read that right. I praised a perfume that has Ambroxan in it. Don’t get too used to it. Eau Duelle happens to be the rare example of a fragrance that’s greatly improved by a dollop of Ambroxan.


It is worth pointing something out about the frankincense note here. It presents as not the freshly-lit, High Mass kind of frankincense, but rather, the waxy, almost herbal scent lingering in the air of incense long since extinguished. The vanilla is sharpened by the slight evergreen edge of a frankincense hangover. The texture is something special, with a starchy, papery feel to it that makes me think of freshly-opened books.

Like most Diptyques, Eau Duelle wears lightly and unobtrusively but has a presence substantial enough to surprise you in fits and bursts throughout the day. I love the idea of a non-cakey vanilla paired with a green, effervescent frankincense, and though admittedly quite plain and non-charismatic, Eau Duelle just floats my boat.

On a personal note, in January 2015, I contracted a serious virus that made me anosmic for about six weeks, and Eau Duelle was the first perfume that I was able to smell again as I was recovering. Therefore, whenever I smell it now, those feelings of gratitude and euphoria come flooding back. Like Parfum Sacre, Eau Duelle will always be something I love almost absent-mindedly, in that fuzzy, all-love-no-logic way we love our children.    

Apr.03.1968 (Rundholz)Jamaica Cake Frankincense  

What Arturetto Landi has done with 03.Apr.1968 is to take the minimalist structure of church incense and flesh it out with a gaudy array of rich, bitter, and tooth-rottingly sweet flavors. It smells like a fat wodge of Christmas cake doused in brandy and set to burn on a priest’s censer alongside a hulking lump of frankincense. Underneath these smoky, soiled-fruit aromas, there is an enticing whiff of heliotrope, a huge purple chunk of marzipan charred at the edges. Smoke fights with burned sugar, and we all win.


The fruit, in particular, is what makes this incense smell unholy, so unclean. It is supposedly lychee, but really it could be any fruit – apples, raisins, dates – because the fruit is so close to collapse that all you can smell are the high-pitched alcohol fumes of decay that belong exclusively to fruit. Joined by a dry frankincense that flits queasily between clove and bay leaf, the fruit is anything but wholesome. Luca Turin was the first to point out that the appeal of Amouage’s Lyric Woman lay in its ‘plangent, overripe note, the exhalation of forgotten fruit in a sealed room.’ The rotting fruit note achieves a similar effect for 03.Apr.1968, at first coming off as a little stomach-churning, but then working to moisten and plump up the bitter, austere incense.


Many people have compared 03.Apr.1968 to the late, great Norma Kamali Incense, and yes, there is most certainly a kinship. The frankincense used here is similarly dry and almost stale, lacking all the citrusy, pine-like nuances usually associated with it. Reacting with the fruit, booze, and sugar, the frankincense takes on the spicy bitterness I associate with copal resin, which along with smoky labdanum is what gives Norma Kamali its unique character.


But in truth, 03.Apr.1968 occupies the same general category of incense as Norma Kamali rather than smelling exactly like it. They are both fatty and overstuffed, the very opposite of the crisply tailored haikus of Comme des Garcons. They are both rather unwholesome – the type of thing to wear to a bacchanalia rather than to church. In truth, though, although traces of it are present in the ‘bones’ of several other incense perfumes, nothing really smells precisely like Norma Kamali Incense. However, for my money, the puffy, burned sugar heliotrope makes 03.Apr.1968 the easier wear.


Well, I say easier, but it is by no means easy. This is a potent fragrance that takes commitment to wear, and even then I would only attempt it when the barometer goes below 10 degrees Celsius. Only three notes are listed: frankincense, lychee, and heliotrope, but the overall effect is so rich and multi-dimensional that I wonder if that’s really the notes list or if the perfumer is so skilled that he was able to wrangle a wealth of detail out of these raw materials.

Sources of Samples/Bottles: All reviews above are based on samples, decants, or full bottles that I have purchased with my own money, swapped for with friends, or tested in store – with the exception of the sample of Absolute Frankincense, a sample of which was kindly sent to me free of charge by Clive Christian at the beginning of 2017. My blog is not monetized, I make no money from my content, and if you want to quote me or a piece of my writing, go right ahead (just please credit me as the source). I am neither a shill nor an unpaid marketing arm of a brand, i.e., I do not accept free bottles or samples in return for a positive review. 

Cover Image: Photo by Grant Whitty on Unsplash

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Areej Le Doré Agar de Noir, Musk Lave, Cuir de Russie, Grandenia, & Santal Galore

28th September 2020

The challenge for any reviewer in reviewing the Areej Le Doré releases is that (a) either you’re late and the perfumes you’re writing about are no longer available to buy, or (b) you’re on time for a full bottle release, but you are talking only to the group of three to six hundred people that are buying them, a tiny circle of devotees that seems to get tighter and more closed-off with each successive release from the house.

I can certainly see why many people in perfume-land might be attracted by the fantastic raw materials on offer by Areej Le Doré but turned off by the feverish fandom that has sprung up around the brand. If you’re not willing to set your timer to bumfuck o’ clock Thailand time or duke it out with the scalpers, then the whole thing can feel like the most fearsome clique from high school. And when anyone feels excluded, there is the natural tendency to grumble to yourself, “Well, if I’m not in, then I’m sure as hell out…of this hot, culty mess.”   

While this is certainly not a problem for Areej Le Doré itself – selling everything you produce is the dream, after all – I wonder if the lack of new entrants into the inner circle of devotees represents a problem over the longer term. Fresh perspectives on your work are essential whether you are making a car or a perfume because they stop you from drowning in the reflecting pool of constant and uncritical adoration. They also safeguard the perfumer against the danger of becoming essentially a private label or custom outfit dancing to the whim of a small but intimidatingly vocal group of buyers, none of whom I’d particularly like to meet in a dark alley. Just kidding, just kidding (sort of).

Anyway, this review goes out to anyone who has an interest in Areej Le Doré fragrances but has, for one reason or another, avoided actually buying them, either in sample or full bottle form. This might be someone who loves natural raw materials, for example, or someone who loves and misses the rich orientals of yesteryear that boasted real sandalwood or expensive floral absolutes. Or it might be people who are into perfumes in general and have the money to invest in the really good examples, but zero stomach for the clusterfuckery around the brand itself. If that’s you, and you’re reading right now, then let me tell you that this particular Areej Le Doré collection is the one to dip your toes into, if you were reluctant before.

Here’s why I think this collection is a good entry point for newcomers to Areej Le Doré. First, the perfumes in this collection are noticeably lighter and more refined than previous cycles, making them easier and more pleasant to wear, especially for women.

Second, none of the perfumes in this collection are marred by the heavy, almost seedy animalic undertone that has dogged other collections. For example, I loved Plumeria de Orris from one of the previous collections, however, once the buttery orris and frangipani burned off, the fragrance was dragged under the gutters by a honeyed civet or musk that smelled disturbingly like dried saliva. Koh-i-Noor was my absolute favorite of a previous generation, but a greasy costus-laden musk gave it an old-man’s-crotch vibe that I couldn’t quite shake. But in this collection, even the musk- and oud-heavy perfumes are not overly heavy, greasy, or saliva-ish.

Third, and probably the most important one: I think that this collection is Russian Adam’s best yet. If you don’t know already, each Areej Le Doré collection usually contains variations on a basic line-up of a (i) musk (usually natural deer musk-based), (ii) an oud, (iii) a humongous mixed oriental floral, (iv) a ‘soliflore’, (v) an ambergris, and/or (vi) a leather or sandalwood. Although there doesn’t seem to be an ambergris-focused scent this time around, the others are all either superlative or really good examples of their respective ‘theme’. If you love natural raw materials like oud and sandalwood, then pull up a chair: brands like Areej Le Doré are the last holdout for exquisite raw materials in a world that is increasingly sanitized and lab-molecule-dependent.   

Image by DEZALB from Pixabay

Rather confusingly, Santal Galore is the kaleidoscopic floral nag champa extravaganza this time around, rather than the sandalwood you might be expecting (which is actually to be found in the equally-confusingly-named Musk Lave). My vial leaked in transit, but after smashing it open and swabbing the gooey remnants onto my skin with a Q-Tip, I can tell you that this is the one I’d crawl over hot coals to smell again. Oh God, grant me the unlimited funds to buy the few perfumes that smell as good as this. It opens with a big, creamy swirl of aromas that you imagine emanating from a Persian carpet or a well-oiled antique from a souk, soaked in multiple generations’ worth of glossy, fruity Cambodi oud oils, rosy-sandal attars, and the sweetness of smoke from decades of burning Indian Chandan sticks and barkhour.

This perfume carries that full romantic sweep of Orientalia in its bosom that Westerners like me find so irresistible but that usually come out mawkish and kind of cheap-smelling. Santal Galore deftly matches the slightly gummy-floral sweetness of nag champa with a savory cream cheese background that seems to encompass the smoked Easter Ham aroma of guaiacol and a salty-minty oakmoss. Eventually winding down to the lovely smell of a freshly-struck match, Santal Galore performs the same trick as Santal de Mysore in that it is suggestive of the spiced warmth of real sandalwood without smelling directly of it.   

For my personal taste, this is the best floral/woody/musky thing that Areej Le Doré has ever done. There are no analogs in the commercial or niche world, so it’s difficult to draw comparisons that will make sense to those new to the brand. But if pushed, I would mention Le Maroc Pour Elle (Tauer Perfumes) or Daphne (Comme des Garcons) as scents that occupy the same scentoverse ideologically speaking.  Less helpfully perhaps for newcomers, but more so for people who have bought into the brand since its inception, Santal Galore is roughly in the same ballpark as Ottoman Empire, with which it shares a similar nag champa floral richness, and Koh-I-Noor, for that same almost claustrophobic rush of dense, heavily-packed-in floral notes and that texture that is both creamy and powdery (although Santal Galore is not as animalic or as costus-laden).  It has been a while, but there could also be a line drawn to the sharp, almost oily Flux de Fleurs, though Santal Galore is a far gentler, rounder affair.

Image by Couleur from Pixabay

Musk Lave has one of the best real sandalwood finishes I have smelled outside of attar and mukhallat perfumery. For fans of real sandalwood, the real treasure lies here, and not in Santal Galore. But be aware that this is the type of musky, spicy, masculine-leaning sandalwood that used to feature in high quality ‘barbershop’ fougères before Indian sandalwood became generally unavailable to commercial perfumery in the late eighties, and before entire carpets of beige, sweetish tonka bean were conscripted to fill the gap.

In other words, though it certainly smells rich and incensey, like all good sandalwood should, this sandalwood is the handsome, rugged version that smells more like good wood and bay rum spices than a creamy dessert that will send you into a stupor. The invigorating sparkle of the sandalwood is beefed up by a nice lump of labdanum, so you get the full balance of aromatic-dry and sweet-incensey that the very best examples of sandalwood possess, e.g., the Mysore 1984 by Ensar Oud, which, because it is aged, has developed that rich, incensey sonic boom ‘loudness of voice’ that would be most unusual for a pure sandalwood more freshly distilled.

Winding back to the start, Musk Lave opens with a fresh, powdery lemon and lavender accord, which would be a naturally lean kind of thing were it not for the immediate upswell of an unctuously buttery musk or tonka that adds richness, like a pat of yellow Irish butter melted over a salad. Think Jicky but with real sandalwood and musk dialled in for that naughty ‘skin musk’ feel, writing over the rather sharp, sometimes foul-smelling synthetic civet of the Guerlain. Given that Jicky is my favorite fragrance in the world, hopefully you’ll take my word for it that Musk Lave is the upgrade nobody knew was in the wings but immediately presses the install button on.

Photo by Johannes Plenio on Unsplash

Agar de Noir (can’t you just feel Luca Turin squirming?) is the oud in the collection and is quite the departure for Russian Adam for two reasons. First, although the oud is the real deal, it does not smell like any one particular terroir or style of oud (as opposed to Antiquity, which smelled almost entirely of the beautiful Cambodi oud oil used) but rather presents as a generalized picture of ‘oudiness’ that’s been cleaned up for public consumption. So, you get the characteristic smell of damp, fermenting wood chips and the dusty scent of old wood varnish, but not the shriekingly sour hay and leather highnotes of a Hindi, or the hyper-treacly stickiness of a Trat, or the wolf-fur wooliness and ambergris-saltiness of a Chinese oud. The oud is there merely as a signpost planted in the scent to suck you deep into the shadows, where the equally dusty darkness of ground coffee is waiting, deepening the gloom.

The opening reminds me more of Borneo 1834 (Serge Lutens) than any of the other Areej Le Dore oud-dominated fragrances, due to that ‘brown’ dustiness; Oud Luwak also used coffee as a note, but it felt much more like an oud-focused affair than Agar de Noir, which feels more floral. It does share with Oud Luwak that dark, airy elegance of structure – like an expensive bar of chocolate that makes a satisfyingly clean ‘snap’ noise when you break it. The gloom of these brown notes has been lifted by the chalky brightness of violets, which create a sort of pastel-colored clearing in the Agar de Noir forest. I like the civilizing effect the violets exert on the oud: they add an unexpected foppish lightness that could be read, in some lights, as ‘dandified’. This tangy, balmy oud-and-violet accord makes what is essentially a floral leather sort of thing – like Jolie Madame (Balmain) with an oudy twist.

The second way in which I find Agar de Noir a departure is in its overall lightness of feel. The light-on-dark, violet-on-oud-leather thing is super elegant while it lasts but after two hours, the show is essentially over, save for the cinder toffee-like sweetness of the labdanum that brings up the rear.

The labdanum persists for hours beyond this, of course – it is a traditional basenote for a reason and has been the finish of choice for Russian Adam in all his oud blends after Oud Zen. But compared to Russian Oud and Oud Piccante, the labdanum absolute used here is of a much lighter weight – a judicious smear of incensey, golden toffee, but unencumbered by the sheep fat unctuousness of the labdanum in Oud Piccante or the chocolatey amberiness in Russian Oud. Personally, this ‘middle’ weight of labdanum suits me just fine; Oud Piccante is too savory-fatty for my tastes, and Russian Oud too gourmand. Agar de Noir is lighter, shorter, more attenuated, and is all the better for it. However, oud heads who want their oud to be perceptible past the third hour mark, Agar de Noir might be one sacrifice too far in the name of elegance.

For anyone not already inducted into the Areej Le Doré oud hall of fame mentioned here, just picture an oudified Jolie Madame and you’re on the right track. I think this would also be a particularly friendly oud for beginners, and because of its soft, ‘thin’ floral mien that restrains the brutishness of the oud, it may also be a better pick for women. Dark, dapper, and mysterious in a Victorian gentle-person kind of way, Agar de Noir is my pick of the Areej ouds, barring Oud Zen, which was similarly minimalist and ‘legible’.         

Image by Pitsch from Pixabay

Grandenia suggests that it might be going big on the famously creamy, mushroomy lushness of gardenia, but this is not the case. Rather, this is a tightly-wound, stiffly-starched green floral that starts out at the data point of a citrusy-piney frankincense – a resin that here smells like a freshly-stripped piece of Silver Birch – and winds up in Chandrika soap territory.

I find this pinched, freshly-scrubbed sort of floral a chore to wear, but it may appeal to people who like Antonia by Puredistance. I also want to acknowledge that this would be a good white floral for men, as it is completely devoid of the soft, candied creaminess and tinned-fruit syrupiness of most white florals. It is clipped and pure; the sort of thing to stiffen the spine. A very good wood accord develops in the base that smells more like sandalwood soap than oud or sandalwood per se. And then, finally, in the last gasps – a ghostly imprint of gardenia, with that slightly glassy, freshly-cut-mushroom quality it shares with myrrh.

Image by HG-Fotografie from Pixabay

Cuir de Russie is a scent to spray on fabric rather than on your skin, but I have done both to no ill effect (if you have sensitive skin, just obey the damn instructions). This is not the Chanel kind of Cuir de Russie (Russian Leather), but rather, a leather-ish note in a minor key nestled inside a massively cheesy and then baby-powdery deer musk. On the skin, the chalky, innocent pallor of violets peeks out shyly, but not to the extent where you would define the scent as floral (or feminine, or soft, or indeed any of the usual descriptors used for flowers). On fabric, it is the rude, smeary honk of deer musk that dominates, stepping firmly down on the neck of any floral note that threatens to make a break for it.

Given that Cuir de Russie has real deer musk in it, it stands to reason that it is very, very powdery and clings to the inside of the nostrils for days. If you want to know what real deer musk smells like, by the way, please read my article ‘The Murky Matter of Muskhere. Many people think that real musk smells foul or fecal. It does not. It does smell intimate, like the morning breath of someone you love, or a clean perineum, but it is more often than not quiet, powdery, and quite sweet, its odor clinging to skin, hair, and fabrics for many days (deer musk was one of the four great animalic fixatives of perfumery).

The musk in Cuir de Russie is somewhat similar to the musk in War and Peace, which I loved for the way its musk was so dry that it smelled like smoke from a just-fired gun (some people interpreted the dryness as baby powder). But Cuir de Russie also doesn’t have the almost pretty smuttiness of the musk in War and Peace, nor its sultry sweetness; it is more butch and a bit rough around the edges, despite the inch-thick layer of powder.   

I like Cuir de Russie but wouldn’t particularly recommend it to a newcomer seeking an entry point to the brand. There’s always the danger that leather fans might roll up and expect leather (crazy, right?) and right now, before the full whack of aging and maceration, Cuir de Russie is mostly musk. Birch tar fans, of which I am one, might be disappointed at its subtlety in CdR – there is zero BBQ meat or ‘just threw a leather jacket on a campfire’ smokiness here. Cuir de Russie is primarily a very rich, powdery musk that ultimately leans a bit too hard on the intrinsic complexity of its naturals to fill in the olfactory blanks.

This is probably going to mature into something stunning, along the lines of Koh-i-Noor. But it is a high risk investment for a bottle of something whose materials might veer off into directions that not even its perfumer can predict with 100% certainty. For those signed up to the rare natural materials pledge, this is is part of the thrill; for the rest of us, contained within the unfixed, mutable nature of these raw materials is the warning that the perfume might also change for the worse.  

Source of Samples: Kindly sent to me free of charge by the brand. My opinion are my own.

Cover Image: Thanapat Pirmphol from Pixabay

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The Ormonde Jayne Core Collection

15th June 2020


Ormonde Jayne set out its mission and values in its original core collection, and to this day, it remains the standard bearer for the brand. I’ve written about some of the perfumes in the Ormonde Jayne core collection before, but since I’ve been reevaluating much of my collection recently, I thought it might be useful to update or expand upon my thoughts.

In general, my unscientific belief that Ormonde Jayne is the English Chanel bears out. This is solidly-built, almost classical perfumery with a modern elegance derived from strong artistic direction and an admirably no-nonsense approach to the valuable role synthetics play in elevating naturals.

One thing I have noticed this time around is that the literal names – Champaca, Ta’if, Frangipani, and so on – are a Le Labo-ish piece of misdirection, suggestive of a soliflore-ism that simply isn’t there. Words have power, so there will always be those disappointed if the titular ingredient isn’t headlining the whole show. But on the flip side, newcomers to the brand who are able to park their expectations at the door may find their minds blown by the beauty arrived at via more circuitous routes.  


Photo by Maurits Bausenhart on Unsplash

Champaca

Champaca is a scent whose appeal eludes many. But you know what? Half the time it eludes me too. On its bad days, many of the slurs thrown its way worm their way into my head and nag persistently at me with the worry that they might be true – that Champaca is nothing special, that it’s too champaca or not champaca enough, that it’s nondescript, that it’s a dowdy green floral that Calvin Klein’s Truth did better and cheaper. Then there’s its musky loudness, which I always forget until I get called out on it by a colleague who is never backward about coming forward on the subject of my perfume.

But on good days, Champaca is the gently starched air from a bowl of Chinese greens and the damp, permeating nuttiness of brown basmati rice. It makes me think of stepping in from a cold, rainy afternoon in Cork or Limerick into the wood-lined hush of a traditional Japanese restaurant, slightly steamy from condensation and humming with low conversations.

I don’t understand the accusations of tropical yellow flowers or heady ambers in relation to Champaca. It is not even a particularly floral experience. To me, Champaca smells more like the fresh green peel of a Granny Smith apple rinsed with rainwater than a flower. Yes, technically, this all might be unexciting. The scent of an upscale Japanese onsen or spa is never really going to raise the barometer on anyone’s passion. But when I am feeling delicate, or in need of a friendly hand at the small of my back, then Champaca, with its gossamer-light bloom of starchy musks, rice steam, apple peel, watery bamboo, maybe mint, and the environmental exhalations of clean, blond wood, is what I find myself reaching for.


Photo by James Lee on Unsplash

Orris Noir

I originally invested in Orris Noir as a poor man’s substitute for the far more expensive Tsarina, having identified a creamy-milky, anisic iris as the underpinning to both. Now, after taking the time to study both at leisure, I can say that while Tsarina is by far the creamiest, more luxurious ‘white’ leather scent I have ever smelled, in retrospect it doesn’t turn me on as much as Orris Noir, which, although less ‘beautiful’ than Tsarina, has more conversation.

Orris Noir has three or four distinct layers. The first is a doughy iris as dense as under-proved bread dough studded with dried fruit. A couple of years on, I now smell this as a rosy iris bread that’s been soaked in sweet milk, like the egg-rich Easter crown baked once a year in the Balkans. The second layer is an anisic myrrh with the same crystallized texture as found in other myrrh scents such as Myrrhe Ardente, albeit more golden and less overtly itchy-scratchy. The third layer is a minimally smoky cloud of wood or incense that lifts the perfume and makes it radiant (probably a combination of the Iso E Super and the Chinese cedar). Last but not least, there’s a bright, fruity jasmine that fizzes as sweetly as a glass of freshly-poured Coca Cola. Somehow, all of these elements hang together as naturally and as lightly as a silk shawl.

Orris Noir is a fantastic advertisement for the Ormonde Jayne style of building a fragrance, in that it is composed of many different layers, all of them as light as air, but which when laid one on top of another become a dense, velvety mass. I love Orris Noir for what it is – a beguilingly soft spice oriental – rather than hate it for what it is not, i.e., noir or even orris.  Indeed, if Ormonde Jayne had named it something else, Orris Noir might have gained the respect granted to other similarly soft, hazy resinous-floral orientals such as Bois d’Argent (Dior) or Jasmin de Nuit (The Different Company). This is one perfume in my collection that has improved greatly upon (re)acquaintance.


Frangipani Absolute

Frangipani Absolute is at least accurately named, given that it smells more like the absolute than the living flower. The absolute smells green and waxy, like a nubbin of beeswax rolled in matcha powder; the living flower, which I had the opportunity of smelling for the first time in Colombia last summer, smells a bit like jasmine but without the indole and grape, and there is a buttery undertone that I associate with gardenia, minus the heavy bleu cheese aspects.

Frangipani Absolute freshens the waxy-green heft of the absolute by filtering it through lime and linden blossom, creating the impression of hothoused tropical flowers drenched in ice water and the glass partitions thrown open to salty sea air. The brightness of this topnote is undercut later on by the lush creaminess of the living flower, embodied by an accord that smells like a dairy-heavy rice and coconut pudding made out of tuberose petals, with pools of yellow Irish butter rising to the surface. A subtly salty musk and clean cedar hum in the far background, mainly there for support in case the almost unrelenting brightness of the lime-drenched white flowers falters.

Cleverly, the perfumer has made the floral component very peachy, to mimic the peachy jasmine-like aura of the living flower. Frangipani is therefore blessed with a suede-skin note that smells charmingly like the back of a rubber watch on a sweaty child. The scent shifts between these three main accords – green-aqueous-fresh, peachy-rubber, and creamy-buttery-tuberose – without ever getting pulled too far down in one single direction. That’s some balancing act.

Frangipani Absolute is an undeniably beautiful scent, and an interesting take on a flower that often plays second fiddle to more powerful headliners such as gardenia or tuberose. My hesitation on whether it stays in my collection or not stems from several different quarters.

First, the salty, quasi-aquatic musk in the drydown reminds me very much of Lys Méditerranée (Malle), already a wardrobe staple for me, which makes me wonder if it’s not duplicative to have two scents that represent largely the same ‘feel’, i.e., heady white flowers drenched in dew and the salty air rolling in off the ocean. The occasions when I feel the need for this precise combination are few and far between, therefore surely it is redundant for me to have two separate fragrances at the ready when this tight little niche corner of my ‘need’ rears its head.

Second, Frangipani is so pretty and well-presented that it makes me feel slightly uncouth in comparison. Worse, the prettiness reminds me of the golden, solar fruity-floral ‘glazed eyes’ affair that is J ’Adore (Dior), which is fine if you’re wearing something you can pick up from any Sephora or Douglas, but not great if you’re special ordering from a classy niche brand like Ormonde Jayne.

Third, the brightness of the lime-and-peach-hued white flowers feels a little too sharp and insistent at times, like when you neck that syrupy but metallic juice from a tin of canned tropical fruit. In other words, absolutely gorgeous at first but perhaps wearing a little on your nerves towards the last? Along the same lines of complaint (minor, but still), the vanilla tuberose pudding base flirts with heaviness; it clashes a little queasily with the citric acid of the lime, to the extent that it teeters on the precipice of a curdle.  

Out of all the Ormonde Jayne scents I own, Frangipani Absolute is the one I agonize over the most. Do I need it? No. Does its classical (but slightly mainstream) beauty justify me keeping it? Maybe. But the fact that I swing between a yes and a no on this scent, personally, doesn’t mean that it doesn’t rank among the top tier of tropical floral perfumes I’ve had the pleasure of smelling.


Photo by Andriyko Podilnyk on Unsplash

Tolu

Despite not being wowed at first sniff, I have come around to the pleasures of Tolu. It has a bitter, spicy broom note that slices through the golden, balsamic sweetness of amber to create something that is both fresh and heavy, like a flourless chocolate torte that dissolves into fennel dust on the tongue. The kind of thing that invites you to take a second slice, even in summer. I can see this working as a sort of upmarket Dune. In that sense, this is definitely a floral oriental rather than a straight up ‘golden’ amber. It certainly doesn’t maintain a strict tolu balsam fidelity. Rather, Tolu has that sophisticated French floral-sandy feel to it that I associate not only with Dune (Dior) but also with 24, Rue Faubourg (Hermes), albeit with the innovation of a sweetly resinous base to tilt it ever so slightly in the direction of Morocco rather than Paris.

The more I wear Tolu, the more I appreciate its subtlety. I used to prefer the caramelized full frontal of one-the-nose resin bombs and ambers to the almost too quiet, too ‘mixed’ cloud of balsams, orange blossom, and musks represented by Tolu. But Tolu is, I realize, a mood. It is very perfumey meaning it’s been worked and reworked to the same point of abstraction as Coco (Chanel), Dune (Dior) or even Alahine (Teo Cabanel).

Tolu is the quintessential going out perfume for nights along the Riviera, where women and men are beautifully dressed and the warm air smells like a mixture of flowers, salty skin, and the balsamic twang of Mediterranean herbs and umbrella pines lining the promenade. It’s easy to argue that there’s nothing very unusual about Tolu, but what it does, it does extremely well. I will always have space in my wardrobe for this perfumey, French-smelling take on the warm, golden balsams I love rinsed out with flowers, salt, and herbs.   


Photo by Tj Holowaychuk on Unsplash

Tiaré    

For a while, my interest in Ormonde Jayne stopped with OJ Woman, a perfume I’d struggled with for years before finally falling in love with it. That was, until one day a couple of years ago, I fished around in my sample box looking for something crisp and green to go well with a planned walk in a nearby castle grounds with my children and stumbled upon Tiaré.


Its lack of anything truly tiaré-like or tropical puzzled me at first. But I remember marveling at the champagne-like quality of the lime and green notes fizzing gently around the oily but fresh white flower petals. The damp, mossy drydown proved to be a perfect reflection of the elegance of the castle lake and grounds. There is something pinned-up and Victorian in its mien – not entirely me, but rather someone I aspire to be. It was the first sample from the Ormonde Jayne sample set that I drained completely. Whereupon I forgot about it entirely.


Fast forward to Summer 2017, which is when, while sweating our way through the forests and fields of the Sologne and Loiret, I decided that, really, nothing was more French or more crisply elegant than Tiaré, and that I desperately needed a bottle of it. Tiaré would be, I’d decided, my entry point to a new life in France that, although it never actually materialized, was the Big Plan in our family at the time, to the point of flying the kids out to various French cities in an attempt to decide where we would settle.

The firm belief that a life in France calls for a thoroughly ‘French’ perfume (as if my collection wasn’t already 75% made up of so-called French perfume) is why I am now the proud possessor of a totally unnecessary 120mls of Tiaré. (I am perennially guilty of daydreaming my life forward and allowing my purchases to lead the way. In 2018, I was so convinced that I was going to be hired by a British not-for-profit to manage their programs in Myanmar that I got emotionally invested in Indochine by Parfumerie Generale, a perfume based on Burmese thanaka wood. I didn’t get the job, but you bet I bought a bottle of Indochine. I don’t even want to say how many ‘Roman’ perfumes were necessary for me to settle into a new life in Italy.)


Anyway, back to Ireland in these early, post-Coronavirus times and Tiaré, like Cristalle (Chanel), doesn’t really suit the damp, cool conditions. Yet I am loathe to get rid of Tiaré, because, God knows, I will probably need it for when we finally move to France. In which case, I will also need the quintessential cognac-colored leather shopper, very pointy ballet flats, a chic haircut, and a perfectly-cut navy blazer. So, I guess I’d better start shopping now….


Photo by Tobias Tullius on Unsplash

Ormonde Jayne Woman

Woman occupies a place in my personal pantheon of greats, but the route to loving her has not been easy. In fact, I have struggled with this perfume on and off for years. I imagine that, for people like me, with biological sensitivities to certain materials, getting past Woman’s many thorns is like loving someone who is beautiful but difficult.  

Initially, my nose was so sensitive to the combination of woody ambers, sticky pine, and Iso E Super that the only notes I could smell were acrid, burnt, metallic – like burnt fuses and the La Roche Posay medicated acne cream. These unfortunate associations, plus the physical sensation I had of an ice-cold shiv driving into the tender recesses of my brain, are what made me keep my sample of Woman at a safe distance from my nose, wrapped twice in cling film and double-bagged.

Every so often, over the years, I would take out that sample of Woman and tentatively sniff. Now, here’s the strangest thing. As my exposure to the violent woody ambers and brutal Iso E Super used increasingly in niche increased, so too did my tolerance. I don’t mean that I started to like them, but rather that their presence no longer obscured large parts of a composition for me. This meant that perfumes such as Indochine (Parfumerie Generale), Musc Nomade (Annick Goutal), and Ormonde Jayne Woman were now ‘unlocked’ for me. I could smell all parts of these perfumes rather than slivers.

Having said that, progress was gradual. For example, for about six months, although I could smell all parts of Woman, all depth perception dropped off after about an hour or two, leading me to believe (mistakenly) that the perfume had simply stopped in its tracks. I now believe that this was due to the type of woody ambers used, some of which have a curious side effect of making a scent seem to disappear and then come back, over and over again, throughout a day’s wear. Ambroxan can have this odd ‘receding and resurging’ effect too; I sense it most keenly in Amouage Jubilation XXV, which my husband says he wears for other people because he himself cannot smell it after an hour (to his family, it seems quite big and room-filling).

Anyway, the reason I’m waffling on about this odd facet of Woman is that reviews are the little markers we drop along our journey, in the hope that they serve as clues to fellow travelers years down the road, right? I remember smelling Indochine and doing a Google search for something along the lines of ‘Why does Indochine smell like an ice pick to my brain?’ and stumbling across Kafkaesque’s review, which was the first source of answers for me as to why some materials were physically obtrusive to my nose yet imperceptible to others. I felt seen. I hope that someone struggling with Ormonde Jayne Woman finds their way to this review and gets comfort from knowing that they’re not alone, and that there might be a rational explanation for not immediately jiving with one of the most renowned perfumes in modern niche.

There’s light at the end of the tunnel, folks, there really is. Now when I smell Ormonde Woman, I smell the whole forest, the sugared smoke of gingerbread crumbs thrown onto the fire, and the inky mass of woodland violets and hemlock rolled out underfoot, and Scarlett O’ Hara’s dark green velvet gown made out of curtains and fury.

At heart, Ormonde Woman is a nugget of amber surrounded by tall conifers and hemlock, but its mysterious appeal can’t be explained by its notes or even how we think they all hang together. Woman is one of those perfumes you submit to, body and soul, without much hope of ever picking it apart. It took me years to be able to smell all parts of it but now when I wear Ormonde Jayne Woman now, I smell it all, and what I smell makes me breathe deep and easy.


Photo by ORNELLA BINNI on Unsplash

Osmanthus

Osmanthus is not my favorite osmanthus-themed scent in the Ormonde Jayne stable (that would be Qi), but it is surely the prettiest. Osmanthus explores the softly soapy, ‘clean linen’ side of the bloom that marks it out more as vaguely cherry blossom than the pungent fruity apricot suede trope often plumbed in niche.

In fact, aside from a vaguely peachy or apricotty tinge in the topnotes, Osmanthus sidesteps its namesake ingredient and goes for pomelo peel and white petals plunged into ice water and polished to a high shine by radiant aquatic musks. It smells pleasantly cooling, like a tall glass of lemonade or the feel of fresh cotton on hot skin.

Think of it this way; if Qi is an apricot-colored suede pouch filled with green tea, then Osmanthus is a white broderie anglaise sundress and a pair of straw espadrilles strung over one perfectly tan shoulder.

All very nice but running a little too close to one of those Atelier Cologne citrus-and-cotton-musk scents for comfort. I always thought that Osmanthus would smell more ‘at home’ in the form of a body care product than a perfume, and it turns out I was right; the Osmanthus Hair Mist is lovely. Warmer and peachier than the perfume – to my nose at least – the pert, perfumey prettiness of Osmanthus makes more sense to me when spritzed through second day hair. It is still much girlier than I am, but at least in this form, it just creates the manifest lie impression that I am freshly bathed and impeccably groomed.


Photo by Valerie Blanchett on Unsplash

Ta’if

Ta’if is one of those fragrances where I seem to be experiencing something completely different to everyone else. People use the words ‘rich’, ‘dark’, and ‘exotic’ to describe it, which suggests a texture as heavy as velvet – close to Lyric Woman (Amouage) or Portrait of a Lady (Malle). But reality is miles removed. On my skin, Ta’if reads as a sheer peppery mixed floral layered over a musky, dried-fruit base. Neither the advertized dates nor Taifi rose show up for me, or at least not in any form I recognize (when I see ‘Ta’if’ rose, I expect a pop of fiercely spicy, green lemon-and-lime sharpness announcing a tannic rose).

In fact, I’d rank Ta’if alongside Rose Noir (Miller Harris) and Tobacco Rose (Papillon) as rose fragrances that bill themselves as one thing and then deliver another. Clearly, the sheer amount of admiration and positive reviews out there for Ta’if and Tobacco Rose demonstrates that it is possible not only to get over any cognitive dissonance related to their names, but to love them wholeheartedly for themselves.

On me, Ta’if is mostly a blowsy peach and orange blossom chiffonade, interspersed with brief flashes here and there of something that might be interpreted as a tart, green rose. The peachy-powdery feel of the fragrance makes me think of something functional I used to use when I was a teenager, like the Impulse O2 body spray. The dry down is a slightly powdery musk with a streak of dates running through it, which doesn’t tilt too literally in the direction of any one particular note. Rather, one is bathed in a fluffy miasma of musk, fruit, orange blossoms, and caramel that reminds me of some of the prettier ‘pink-smelling’ dry downs in designer perfumery, such as Coco Mademoiselle, or Elie Saab.


Source of samples: Based on a sample set generously gifted to me in 2015 of the niche perfumer store in Dublin, ParfuMarija, I subsequently bought bottles or partials of most of the above. The Osmanthus Hair Mist was kindly gifted to me by Ormonde Jayne PR a couple of weeks ago, along with a Petits Fours box of samples of four of the La Route de la Soie collection sent to me for review (review is upcoming). My opinions are firmly my own.   


Cover Image: Photo by Clem Onojeghuo on Unsplash

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Areej Le Dore Koh-i-Noor, Malik al Taif, Oud Luwak & Baikal Gris

15th November 2018

 

In autumn 2018, Areej Le Dore released its 4th generation of fragrances. Russian Adam very kindly sent me a sample set, which I’ve been playing around with for a while now. Without further ado, here are my reviews of Areej Le Dore Koh-i-Noor, Malik al Taif, Oud Luwak & Baikal Gris.

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DSH Perfumes Series: Japanese Haiku

25th September 2018

 

Welcome to Part 4 (Japanese Haiku ) of my series on DSH Perfumes, the American indie perfume brand helmed by the talented and prolific Dawn Spencer Hurwitz. For those of you joining me just now, let me recap a little.

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DSH Perfumes Series: Gourmand

21st September 2018

 

Welcome to Part 3 (Gourmand) of my series on DSH Perfumes, the American indie perfume brand helmed by the talented and prolific Dawn Spencer Hurwitz. For those of you joining me just now, let me recap a little.

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DSH Perfumes Series: Orientals & Chypres

12th September 2018

 

Dawn Spencer Hurwitz is an American indie perfumer based in Colorado, much loved among American perfumistas for her warm, engaging personality and prodigious talent. Her perfumes have long been a point of curiosity (and even obsession) for perfume fans outside of America, but as with indie houses like Sonoma Scent Studio and Parfums DelRae, distribution outside of the States has been an issue. Thankfully, Dawn now sells her perfumes in an optional Voile de Parfum format, which is  IPM (Isopropyl Myrastate)-based and can thus be safely shipped internationally without, you know, blowing up the plane and stuff.

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The Business of Perfume: Artisan as the New Niche

29th June 2018

When it comes to fragrance, traditional classifications of niche and designer are beginning to lose their meaning. Economists might divvy up the fragrance pie into two big slices called “prestige” and “mass”, but we all know that Tom Ford (prestige) has more in common with Dior (mass) than it does with Hiram Green (prestige). In reality, the perfume segment really ought to be divided up into Masstige (high-spec commercial fragrances, whether niche or mainstream) and Artisan/Indie (independent, artisanal, non-commercial in nature).

 

While “mass” as a category is relatively homogenous, “prestige” is not. How can it be? It’s a term that awkwardly covers everything from a $800 Henry Jacques to a $12 Solstice Scents roll-on. Those in the fragrance community have always preferred the term “niche” over “prestige”, in recognition that it is its apart-ness from the mass that defines niche, and not its prestige, real or implied. Therefore, although the market equates the term “niche” with luxury and high spec, the die-hards inside the Fragrance Community are still clinging to the OG definition of niche.

 

And the word “niche” really stood for something once. When Jean Laporte left Sisley to form L’Artisan Parfumeur in 1976, he did so to offer people a real alternative to mass market fragrance. His work at L’Artisan Parfumeur defined the true essence of niche perfumery as bold new ideas, freedom from artistic or financial constraint, and a disregard for what is commercial.

 

In a segment now dominated by masstige brands and big beauty conglomerates, it’s hard to imagine fragrances like Tubéreuse Criminelle (Serge Lutens, 1999) or Secretions Magnifiques (Etat Libre d’Orange, 2006) getting past the marketing execs. But it wasn’t only the fragrances that were idiosyncratic, the perfumers and creative directors were too. It is difficult to imagine, for instance, Serge Lutens, who communicates in sentences so gnomic that I’m convinced it’s code for aliens, being allowed to talk to a room full of investors.

 

But as soon as niche had established itself as a high-growth area, everyone wanted in. Brand behemoths like LVMH, Puig, and Estee Lauder gobbled up many of the original niche brands, smoothing out any rough edges and turning them back out again to capture a broader stream of customers. Thank God Lutens had his old stomping grounds, the artistically alien culture of the Japanese firm, Shiseido, to fall back on when it came to his inevitable corporate take-over. Tom Ford was acquired by Estee Lauder, which absolutely makes sense, given they both espouse a peculiarly American style of square-shouldered luxe that’s rich but slightly dull.

 

Fragrance as Haute Couture  

 

Photo by Fancycrave on Unsplash

Designer brands like Chanel, YSL, Armani, and Dior liked the downstream potential of OG niche so much that they launched special “private collections” to capture it. Cleverly, the designer brands picked names for their exclusive collections that drew direct parallels to their haute couture clothing collections – Givenchy’s L’Atelier, for example, Armani’s Prive, and Dior’s Privée – so as to mark them out clearly from their humdrum prêt-a-porter collections.

 

The drift towards luxury also sparked a fetishization of raw materials in the marketing, an effort by Masstige niche brands to cultivate the appearance of authenticity to cover a real lack of thereof. Carl Groenewald of Dior said that the Dior Privée fragrances are constructed using a limited number of top quality raw materials, in much “the same way we do the fabrics for Haute Couture gowns.”[1]  A smart, if cynical analogy that most consumers will get. It is now very common to see niche fragrances giving their raw materials and provenance top billing in the perfume names – how many Santals of Mysore or Vanillas from Madagascar are currently floating around the market?

 

The homogenization and smoothing out of niche accelerated at the top with the fastest-growing mini segment of all, namely the “haute parfumerie” brands like Clive Christian, Creed, and Roja Dove. These brands, spiritual inheritors of the trend for bespoke perfumery that began at the turn of the 20th century, turned the niche dial even further away from “boundary-breaking” to “because you’re worth it”. They were so successful in their colonization of niche territory that today many consumers equate the word niche with luxury.

 

Niche was originally defined loosely through its specialness, meaning its apart-ness from the mainstream, and its idiosyncrasies. At least that’s the way the Father of Niche, Jean Laporte, saw it. Today, niche is still defined by its specialness, but it’s a carefully managed image of specialness rather than the real thing. Crucially, the direction of specialness has been reversed: whereas originally it was the fragrance itself that was special, now it is the customer who wears the fragrance who is special. The experience has been transmuted; not art for art’s sake, but what it can do for you, the end user.

 

Dior’s Carl Groenewald told the Independent that the customers for Dior’s Privée collection “do not want a commercial fragrance and to smell like everyone else.”[2]  The market term for this is personalization, or customization – making the customer feel as if the product has been created especially with him or her in mind. And yet, ironically, these fragrances are technically masstige – luxury for the masses – implying a specialness that can be bought by anyone as long as they have the cash, and therefore really not all that special.

 

The rise of “Masstige”

 

“Masstige” is a smushed-together name for a smushed-together category – prestige and mass. In their article “Luxury for the Masses” for Harvard Business Review (April 2003), Michael J. Silverstein and Neil Fiske defined Masstige as goods that “occupy a sweet spot between mass and class[3]. It might seem like a real conehead kind of term to use, but I like it, because it’s honest about the blurred lines between a Dior Privée and a Tom Ford Private Blend.

 

Masstige is all about giving a customer the high spec experience they expect from a professionally made product, but also making them feel special and different from the masses. As a market category, it covers mainstream designer brands with prestige lines, big brand niche brands with corporate backing, and the haute parfumerie luxe brands. It’s a giant chunk of the perfume segment.

 

The trick to masstige, and the one that every brand wants to figure out, lies in making the perfume wearer feel special, not necessarily in making the perfume itself special. Masstige fragrances are basically one giant reflecting pool designed to flatter the person who looks into it.

 

In shifting the focus from the intrinsic qualities of the perfume itself to the wearer’s experience, perfume has become more of a commodity than an art form. In line with the commoditization, everything else about the business of niche has been commercialized too. Forget the image you might have of a bunch of creative people sitting down with mad perfumers over bunches of wild lavender and exotic oud oils. Masstige niche perfume is a business like anything else. They operate in a similar manner to designer brands, meaning they have marketing teams, ad budgets, product placement strategies, and quality control.

 

Of course, niche still has that aura of “not available to just any Joe Schmoe” to cultivate. Limited distribution and short-run production are calculated to the nth degree to create an illusion of unavailability and drive up demand. For example, the Le Labo City Exclusives are made available only in one city, like Moscow, or in one specific month of the year. Xerjoff Join The Club perfumes come with special membership cards allowing access to a restricted part of their website. Some By Kilian special editions come with jewel-encrusted handbags.

 

In short, brands will go to extraordinary lengths to create that feeling of “specialness” for the buyer. The notion of specialness in niche has well and truly flipped; it is no longer the special of the non-commercial, wildly artistic idea, but the special of luxury and of exclusivity.

 

There’s nothing here to take personally; niche perfumery is a business like any other, and exists to make a profit. Members of the Fragrance Community understand this, if only in its general outline and not its detail. More importantly, being aware of it doesn’t make masstige niche any less attractive to fragrance fans. The lure of prestige and luxury is strong, even among those who consider themselves to be more clued in than more casual perfume buyers.

 

Masstige versus the artisans

 

There’s a small part of the prestige segment that still espouses everything once associated with the word niche, namely its independence from the mainstream, boundaryless creativity, and the preference for the idea of a perfume over its potential to make money. And that’s artisanal, independent perfumery. Because this segment has so little in common with the credo or modus operandi of masstige, or even just prestige perfumery, I’d argue that independent artisanship stands alone and apart from masstige, a tiny sliver of the overall perfume pie. Instead of mass and prestige, I would reconfigure the pie to read as masstige and artisans.

 

Artisanship is the last hold-out against the broad strokes of commercialization that has colonized the originally niche, but now masstige segment. If masstige brands are the professionals and the corporations, artisanal brands are the DIYers, the crazy bunch o’ fools, the starving artists, etc. Not only did artisans pick up the OG niche baton, but they also created some of the really big, important, conversation-starting perfumes of the past 10, 15 years. Onda by Vero Profumo, L’Air du Desert Marocain by Tauer Parfums, Maai by Bogue, Salomé by Papillon, Lampblack by Bruno Fazzolari, Civet by Zoologist….these are all fragrances conceived, created, and sent out into the world by artisans.

 

 

The definition of artisanship

 

The word “artisanship” refers to someone who is particularly skilled at a trade and makes things by hand. In food terms, it has come to mean products made either in a very traditional, skilled way or without much mechanization. To that definition, I’d add the notion of authenticity; we often associate artisanally-made anything with genuineness, with the sense of something being made because it is beautiful and right, not because it will make money.

 

In perfume, we take artisanal to mean something made by the hand of the artisan. At its most basic level, artisanship means that the perfumer owns or co-owns the brand. Artisan perfumers are largely self-taught; most will never have been formally trained as perfumers either in Grasse or Paris.  Artisanship  also translates to a lack of corporate backing for the enterprise; the artisan is responsible for everything, from the sourcing of raw materials and the writing of the perfume formula to the purchasing of bottling, mixing and blending, maceration, bottling, labeling, the expedition of orders, shipping and handling, and so on.

 

That’s the general understanding, at least. In reality, the picture is far more complex, with some brands doing everything from A to Z themselves, and others outsourcing parts of the process such as the final compounding of the perfume, or the bottling and packaging. Some of this is location-dependent: artisan perfumers in Europe, for example, are obliged to hire external safety assessors to ensure that each component of its perfume formula is safe, because without an EU Cosmetics Safety Certificate, the product can’t be sold in the EU.

 

The folks who run the Art & Olfaction Awards have come up with a neat system that divides this corner of the perfume-making world into two groups: artisans and independent perfume brands. So, when we talk about indie artisans, we’re really talking about two distinct groups.

 

According to Art & Olfaction, an artisan perfume brand is one where the perfumer who wrote the original formula (i) either owns or co-owns the brand that is releasing the perfume, and (ii) wrote and has legal ownership of the perfume formula[4]. In other words, the person who runs the company is also the one making it. Examples of artisan brands under this definition would be: Tauer, Papillon, SP Parfums, Hans Hendley, Pekji, Slumberhouse, Bogue, Auphorie, Imaginary Authors, DSH Parfums, Hiram Green, Vero Profumo, and many more.

 

An independent perfume brand, on the other hand, is a company that employs “an external perfumer or fragrance house to initiate and create their blends, with creative direction from the perfume brand[5]. For example, Zoologist is an indie brand whose creative director, Victor Wong, hires a variety of (artisan) perfumers to compose the brand’s perfumes, which are released under the Zoologist name. Other examples of indie brands include: Maria Candida Gentile, Masque Milano, Jul et Mad, Charenton Macerations, and Skive.

 

The dividing lines between artisan and independent perfume brands are probably not important to anyone other than the people who run or judge high-stakes awards like the Art & Olfaction Awards. I’ve conflated the two terms myself in this article because I think most people in the FragComm will understand indies and artisans as being linked by a general independence from market trends, a genuine feeling for the art of perfumery, and the creation of artistically risky perfumes (compared to masstige and ‘haute parfumerie’ niche). The hand of the artisan or creative director is clearly in evidence throughout, from the design of the bottle art to the marketing, copy, and of course, how the scent smells.

 

Artisanship in perfumery compared to artisanship in other categories

 

Photo by Lubo Minar on Unsplash

Pour-over coffee. Craft beer. Organic carrots. It’s fair to say that the artisanal movement has had a profound effect on the way we consume at a meta level. We take pleasure in buying organic, supporting local businesses, and choosing the artisanal over the corporate. But what began as a movement in the food industry has spilled over into other, surprising areas too.

 

Advertizing, for example, once the preserve of big, rather traditional companies, is now drifting downstream into artisanal mode, with the CEOs of massive companies doing podcasts to talk about their products, and using Snapchat and Instagram Stories to reach out to consumers directly.

 

The message filtering through is that consumers care more about authenticity than video quality. Julia Vyse of Mediative, in an article about the top advertizing trends for 2018, noted that the “audience for these ads is more likely to spend a little bit more for brand loyalty, for locally or independently produced items. Authentic messages plus a premium-minded audience is about as harmonious as pour-over coffee and locally baked doughnuts!”[6]

 

Authenticity is the keyword here. Modern consumers are drawn to the authentic, even if it is at the cost of slick production values.

 

The contradiction: artisanship versus consumer expectations

 

Consumers are drawn to authenticity. Well….to a certain extent. The truth is that we are a generation raised on

Photo by Thanh Tran on Unsplash

maximum efficiency. We might like pour-over coffee, but if it’s 8am and we’re late for a meeting, then we want that cup in front of us stat. And therein lies the contradiction: while artisanship emphasizes the slow, homemade, personal nature of the product, consumers have little tolerance for things that do not work as quickly or as effectively as they’re used to.

 

Even massive global conglomerates like Unilever are struggling with the contradiction between the consumer’s desire to support artisanship and his (seemingly equal) desire for maximum efficiency, comfort, or the lower cost base that commercialization brings.

 

How do we embrace customized, local, artisanal consumer desires with the need for efficiency and ruthless price competition?” asks Bryan Lapidus, in an article for The Association for Financial Professionals. Unilever responded by copying the marketing ideas of smaller competitors, increasing its local markets spend by 50%, and oh yeah, by buying up many of those small, artisanal companies biting at its ankles[7]. Big companies often buy up smaller niche brands in the same segment – it’s a great way to plug into a downstream market without having to start up a new brand. Estee Lauder acquiring Les Editions de Parfums Frederic Malle, By Kilian, and Le Labo, for example.

 

Why am I blathering on about this? Well, because this contradiction very much applies to artisanship in the fragrance category too. As we know, market research companies divide fragrances into two broad categories: prestige and mass. Internally, the prestige category is so heterogeneous that it’s kind of awkward – a Creed and a January Scent Project uneasily crammed into the same space, like a gorilla lumped in with a canary. We can all see for ourselves that these are from two very different species. And yet, subconsciously, the consumer expects the same level of finish, smoothness, and performance metrics from the January Scent Project scent as he or she does from the Creed. This might strike the artisan or indie brand as being quite unfair, and it is. But it doesn’t make it any less true.

 

Perfume buyers are a risk adverse lot: if there is a choice between Carnal Flower (Malle) or Moon Bloom (Hiram Green), for example, many will go for the Malle simply because Malle is a known quantity and Hiram Green is not, despite the fact that Moon Bloom is probably the better perfume. Indie artisan brands need to be aware of all the inhibitors to buy in the mind of their audience, and then set about challenging them, one by one.

 

My sympathies to the artisans and the indies

 

Photo by Brandy S on Unsplash

It must be incredibly difficult for small independent artisans to be thrown into the same bull pen as masstige and niche brands whose corporate backing pays for their distribution channels, marketing, packaging, materials, and talent, and then be told to go compete. They have my profound sympathy.

Being an independent or an artisan brand has its advantages, of course, chief among them the creative license to create perfumes that don’t have to conform to a certain market demand or budget. Likewise, the freedom from having to worry about IFRA and EU cosmetics directive compliance, if the brand decides to stay out of the European market. Oakmoss, eugenol, and coumarin, oh my!

 

But mostly, I’d guess that trying to stay afloat in a market segment dominated by the deep-pocketed guys like Le Labo and Malle is a giant pain in the ass. A daily, no-letting-up, crushing, almost existential struggle to launch that one perfume that pierces the murk of a market fogged up by all that capital investment sloshing around the ankles of big niche brands, and land so successfully with perfume buyers that it makes your name. Not overnight success, not even financial sustainability, but just enough to filch a bit of that spotlight away from the bigger players, and start the hard slog towards building the kind of brand recognition, trust, and return custom that counts in the long run.

 

At a bare minimum, the challenges an indie / artisan perfume brand faces include:

 

  • Low purchasing power with big raw materials and bottling supplier: many suppliers will not sell in units less than wholesale figures, which indies can neither afford nor absorb
  • (In the EU or for brands who want to sell in the EU) Finding and then paying for expensive safety assessments of each perfume formula to obtain an EU Cosmetics Safety Certificate
  • Lack of control or oversight over supply chain integrity; especially important for small all-natural brands
  • Lack of in-house marketing know-how
  • Finding distribution channels that don’t bleed the brand dry at the margins

 

 

But the biggest challenge facing small, independent & artisan brands is probably us, the consumers. Apart from the challenge of having to cut through all the noise and competition for our attention, indie brands have to deal with that contradiction between our desire to support artisanship and our over-reliance on high-tech performance and glossy production values.

 

Why weaning consumers off the masstige tit is tricky

 

Weaning consumers off the glossy tit of masstige and luxury niche and onto the rougher, realer one of indies and artisans is no small feat. In many areas of our lives, we have switched our allegiance to the artisans, buying plantation-specific dark chocolate, fair-trade coffee beans, and locally-sourced cheese and wine. But in the world of cosmetics and perfume, indies are still a hard sell.

 

Or, in other words, you have my sympathies for being an artisan brand afloat in a sea of corporate greed, but do you have my money? Aside from the die-hard, anti-corporate folks who will only buy face creams, perfume oils, and eye shadows from Etsy indies and consider Estee Lauder anything to be the devil incarnate, there’s a general hesitation among perfume buyers to step outside the warm embrace of masstige and take a chance on indie perfumers and brands.

 

Part of the hesitation I get. There’s a (rational) concern over putting any product that might not have been subjected to the same stringent testing as Estee Lauder products directly on one’s skin. But it’s also because, as consumers, we have been raised on a diet of glossy, high-tech products that meet our every need without us having to put much work in: iPhones, espresso machines, Kindle, Netflix, hair straighteners, etc. Anything even vaguely “handmade” scares the shit out of us. Because it implies we might have to make a compromise somewhere, whether it’s on price, on performance, on availability, whatever. And man, are we reluctant to do that.

 

Niggling concerns at the back of the mind of the potential indie buyer include: poor performance metrics compared to big niche brands, high prices (even for new entrants who haven’t proved themselves), creatively risky compositions, leaky bottles, less-than-luxurious packaging, and often, a lack of distribution channels which leave the casual browser wondering where on earth they can actually buy the perfume. And that’s even before you add in the fear that if you fall in love with a perfume, the entire brand or its distribution channel might have fallen off the face of the planet before you can replace it.

 

As discussed in my previous article, perfume buyers – even within the Fragrance Community itself – are surprisingly conservative in their taste, as well as risk adverse. Bloggers like me are writing for an audience that barely exists anymore, namely a small band of olfactory explorers who will buy the latest experimental perfume from that start-up brand. This is the natural audience, too, of the indie / artisan world. But unfortunately, this shrinking demographic isn’t buying as much perfume these days, or at least, not nearly as much as the primary demographic of the FragComm, namely young, upwardly mobile males, aged 25-35 whose interest in fragrance is less aesthetic than functional or mating-related.

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The challenge then becomes how to get people who buy masstige and big brand niche to buy some of the artisanal stuff too. How to do that within a group of people who, despite what they might say, are actually kind of risk-adverse when it comes to perfume, and whose demographics mark them out as being interested in performance metrics over art, grooming over a cool idea, and attracting compliments from the opposite sex over appreciating a perfume for its intrinsic properties?

 

Keep talking

 

First of all, indie brands and artisans need to be as good at communicating as they are at making perfume. Social media, blogging, reaching out to other bloggers, and trying a variety of new and interesting ways to reach anyone who will listen is crucial, because in talking, talking, talking, indie brands get to assuage any fears or reservations customers might have about spending money on their product.

 

The fragrance community is not the place for the artisan to be enigmatic or shy. Indies and artisans have to keep up a steady stream of conversation with their target market, inside of which must be hidden nuggets of information that educate and persuade the person who is reading. Why is the product so expensive, for example? Why can’t I buy it directly from your store in the UK? Where can I get samples? Why doesn’t your jasmine perfume last as much or project as strongly as this niche?

 

Probably many indie artisans find this side of the perfume-making business tiresome and, in some cases, unpleasant. The bigger niche brands all have marketing professionals and agencies, so the perfumers themselves never get their hands dirty in the mud of self-promotion: indies and artisans don’t have this luxury. They have to do all of it themselves. Most of the indie perfumers I know are thoughtful, creative introverts who are passionate about making perfume but kind of awful at talking to their customer base about why they should buy their perfume and not the new Creed.

 

Nonetheless, in order to breach that gap between the consumer’s a) desire to support indie artisans and b) fear of plunging way too much money into a product that might not deliver, it’s essential for artisans to keep going out there, day in, day out, and talk to customers.

 

Getting the word out about artisans

 

As a bystander – a blogger – there’s only one thing I can really do to help, and it’s not much: just talk about the gems in the indie world that deserve attention, especially among the groups of people who would rather buy Guerlain, Dior, or Creed. And maybe even argue the case for these perfumes in a way that artisans themselves rarely do themselves, by acknowledging their true place in the pecking order of similar choices, being upfront about the niggling concerns a buyer might have, and ultimately, making a convincing case of why people should buy this perfume over another slicker, more readily accessible masstige option.

 

Here’s a list of 20 indie/artisan fragrances that I think deserve more attention and kudos. My hope, in talking them up, is to convince anyone who was ever on the fence about indies to take that leap of faith.

 

 

House of Matriarch Kazimi

 

It may seem odd to some that I’ve chosen to lead this list with a brand that, while certainly artisanal, is extremely well-placed in the market. House of Matriarch has distribution channels that include Nordstrom’s and a retail website that cleverly mines data from its customers and browsers, flooding their inbox with coupon codes and special offers on exactly the perfumes they were just looking at. The owner-perfumer, Christi Meshell, is the rare example of someone who is both an artisan and a brilliant businesswoman. But still, in the flurry of copious new releases from House of Matriarch in the past 12-24 months, I’m worried that one of its most extraordinary perfumes might get lost in the shuffle.

 

Photo by Ravi Pinisetti on Unsplash

Kazimi, like Nahema (Guerlain) and Rose 31 (Le Labo), is one of those perfumes that boasts impressive quantities of rose oil and yet smells very little of rose, leaning instead on the sharp, peppery radiance of ambergris, ginger, and woods to broadcast an aura of danger, like the crackle of static between lightning strikes. The scent opens with a dry, ammoniac smell, with a hint of that brutish tar-and-fuel dirtiness that natural ambergris sometimes exudes, like oil rising to the surface of a plastics fire under the surface of the sea. Kazimi is a 100% natural fragrance, but interestingly, has something of the chemical buzz I associate with Rose 31.

 

Kazimi smells wild and a bit unhinged – every time I wear it, I think of the island that Pi in The Life of Pi lands on with the tiger, Richard Parker, which at night turns from a lush paradise into a carnivore that dissolves human flesh in its acid pools. There’s something verdantly poisonous about Kazimi, with its barely-there rose that snaps and fizzes, eating into your flesh. It smells of thickets of pine blown sideways and crippled by strong ocean winds, crusted over with salt. Kazimi is an important achievement in natural perfumery because it highlights the most stirring parts of ambergris but still feels like a proper perfume rather than a tincture.

 

Downsides? Price, for sure. At $330 for 50ml, it’s hard to make the case for buying this over the alternatives listed below, both of which are obtainable at lower prices (approximately $200 per 75ml and $180 per 50ml). The ambergris and other materials used in Kazimi are 100% natural, and therefore expensive to obtain. This and the fact that House of Matriarch runs regular sales take the sting out of the price tag somewhat. For me, Kazimi is worth the investment: an essay on the strange, transformative brutality of natural ambergris, it twists a rose into a new shape that’s both ugly and beautiful.

 

Why you should take a leap of faith: If you love natural ambergris, or even just rose fragrances that don’t really smell like an on-the-nose rose, Kazimi should be on your list of things to try. Although not a replacement for scents such as Encens Mythique d’Encens (Guerlain) or the supernaturally radiant Rose 31 (Le Labo), Kazimi has a similar “steel wire” gauziness that registers more as a texture than a scent. It’s bitter, perfumey, and natural all at once. If you love or wear Ambre Nuit (Dior Privée), another rose-ambergris composition, then consider Kazimi the speed to Ambre Nuit’s comfort.

 

 

Di Ser Kyara & Adameku

 

The Di Ser fragrances are a triumph of natural perfumery: 100% natural, yet light-footed rather than muddy as some all-natural fragrances can be. They are also immediately identifiable as Japanese, in terms of both aesthetics and form. To a Western palate, most of the Di Ser scents will first appear deeply unfamiliar, because of the traditionally Japanese botanicals the company focuses on, such as Himalayan spikenard, yuzu, and kyara.

 

Di Ser’s Kyara is an exquisite natural oud fragrance that features genuine oil distilled from kyara, the highest grade of agarwood in the world, considered only to be kyara when it comes from wild, densely-resinated Vietnamese agarwood of at least 80 years in age. Because of its rarity, kyara is never used to distill oud oil. Until Di Ser decided to do it, that is. Di Ser is in the unusual position of having access, through its mother organization, a Japanese research facility in Sapporo, on Hokkaido Island, to a wide variety of rare botanicals, woods, and resins collected for research purposes. Most pieces of kyara are collector’s pieces, kept in private vaults across Japan and China: Di Ser’s mother organization happened to have one.

 

It’s genuinely nuts that the brand decided to distill kyara and equally nuts to put it into a fragrance, but there you go – the essence of artisanship is taking the kind of anti-commercial risks that just wouldn’t fly in the mainstream. Its price – $1,150 for 33ml of extrait, $25 for a 0.5ml sample – reflects the kind of madness that using genuine kyara entails.

 

The scent itself smells amazing. It captures the elusive aroma of kyara when heated gently on a burner, which is an ethereal, almost silvery-jade smell encompassing arboreal sap, conifers, and an aromatic note that, to my nose, bridges the fiery heat of freshly-grated ginger root and the dull warmth of powdered ginger. I smelled both the pure kyara oil from whence the fragrance was built, and the fragrance itself; the finished fragrance has a rose note that suffuses the taut coniferous notes with lush sweetness. If you have loads of money and absolutely no sense, then at least sample Kyara to find out just how delicate (and non-animalic) oud oil can be.

 

But the price of Kyara places it far beyond the means of most people, so for the purposes of this list, I’d like to talk about Adameku. At a much more accessible $240 a bottle, Adameku is a very Japanese – and endearingly odd – take on osmanthus, the small flowering tree or shrub native to Eastern Asia but traditionally associated with Japan and China.

 

While most osmanthus-forward compositions focus on the leathery aspects of the flower (a by-product of fermentation caused by a long pre-distillation soak in water), the Di Ser take focuses on the translucent, fruity-jellied texture of the small petals themselves when sniffed fresh from the tree. This gives Adameku a bright, uplifting character similar to Diptyque’s Oyedo, but there’s a softly dirty, almost sour note in the background creating a chiaroscuro effect – cubes of delicate fruit jelly strewn across soil. If you’re an osmanthus fan and are looking for a fresh take, then Adameku’s half-Hello Kitty, half-Japanese botanical garden deserves to be on your radar.

 

Why you should take a leap of faith: If you love a) osmanthus, b) the fetching weirdness of Japanese esoterica, culture, and flavors, and c) natural perfumery in general, then Adameku is worth at least a sample. Also, in a sector almost offensively prone to cultural appropriation, it’s thrilling to smell something so authentically Japanese. When you smell the Di Ser perfumes, you are granted a direct window view into Japanese culture rather than someone else’s interpretation of that culture, and that feels like a privilege.

 

 

Olympic Orchids Mardi Gras

 

A key difference between the indie/artisan world and the big brand niche one is that while the latter is primarily interested in creating luxurious, gorgeous smells that make its wearer feel special, the former invests its perfumes with atmosphere, emotion, and a sense of place.

 

Olympic Orchids excels at this kind of “set piece” perfumery: Café V transports the wearer straight to a Seattle coffee shop, Tropic of Capricorn will make you feel like you’ve just made love on top of a pile of rotting mango peels, and Ballets Rouges will whisk you back in time to the scent of rosin, furniture wax, and the cool-toned red lipstick of your piano teacher. None of the Olympic Orchids scents have the polish or “finish” of big brand niche – picture a retsina next to a Barolo – but they are all tremendously evocative, delivering an emotional punch to the gut that’s as cleansing as a good cry.

 

Mardi Gras is what I’d call a sexy-but-weird perfume. It’s a floral for Goths and non-conformists. A quick read of the notes – vanilla, orange blossom, honey, civet, and benzoin – might make you think that this is going to be standard floral fare, but it’s anything but. Rather than go the usual soapy and sugared route with orange blossom, Mardi Gras smears a fistful of withered, leathery flower petals over the dusty flagstones of a temple, allowing them to evaporate into the heat like spores off rotting fruit.

 

Anybody in love with the smell of aging wood, paper, and flagstone in ancient churches or castles will experience a thrill of recognition here; at times, the perfume seems resolutely un-floral, with a mustiness so deep it’s capable of blocking out the orange blossom. At other times, powder puffs of honeyed civet poke through the orange blossom, turning it into a bathtub gin version of Bal à Versailles. Central to its character, I suspect, is benzoin, responsible for the spicy, medicated foot powder texture that makes it so unusual.

 

Why you should take a leap of faith: If you’re in the market for a come-hither scent that’s sexy in a slightly gritty, bohemian-messy way, then roll the dice on Mardi Gras. It’s the kind of fragrance that’s flashes its boobs at you whether you throw a necklace or not.

 

Aftelier Ancient Resins

 

Mandy Aftel is the mother of the artisanship movement in perfumery; originally a writer, she continued to write and educate other artisans after she founded Aftelier in 2000, with a total of 9 books published. Her 2001 work “Essence and Alchemy: A Book of Perfume” has proved deeply influential in the movement, helping inspire other artisans such as Andy Tauer to branch out and start their own perfume companies.

 

Mandy is known for her work with natural essences. Her work is often quirky and unexpected (Cepes & Tuberose, Sepia), sometimes straightforwardly lush (Secret Garden, Velvet Tuberose), but for me personally, it is the weird and wonderful Tango that is emblematic of her quixotic style. Unfortunately, it has been discontinued due to an unavailability of a certain component, but those who have a chance to smell it certainly should; I know that it was a key part of my own “smelling education”. It is a scent that espouses a perfume made without any regard for how it might be received in the wider, commercial market. Full review here.

 

In terms of current availability, I would urge people to sample Ancient Resins, which although technically a body oil, is strong and rich enough to wear as a personal perfume. Very reasonably priced at $40 for 50ml, I am planning to buy this at Christmas, because its meditative resins and balsams are perfect for instilling calm during long bouts of enforced family time.

 

Ancient Resins by Aftelier was developed by perfumer Mandy Aftel in cooperation with, and expressly for, the great Leonard Cohen himself. It smells exactly what you’d think a Zen guy like Leonard Cohen would like – a warm treble base of resins that balances the bitter, cleansing properties of something that might be used in a Shamanic ritual with the dusty smell of wood, paper, and rosin breaking down in old record stores or bookshops. It features an ingredient that I’ve not seen many perfumers work with, namely Balm of Gilead. Full review here.

 

Why you should take a leap of faith: Because Mandy Aftel is the mother of the artisanal movement in perfumery, and so her work is what we’d call a safe pair of hands. Her work sits at the tippy top of the quality chain in artisanal perfumery, therefore, although expensive, one sniff will tell you that you’ve found the baseline for judging all quality thereafter. Plus, if you’re a Leonard Cohen fan, wearing Ancient Resins takes on another layer of significance, one almost as reverential as the ancient resins used in the oil itself.

 

La Via del Profumo Oakmoss (Muschio di Querchia)

 

There is little from the hand of Abdes Salaam Attar (Dominique Dubrana) that I don’t at least admire, and quite a few that I love. One of the giants of natural perfumery, Dubrana has now rendered most of his fragrances in attar format, both in keeping with the brand’s original focus on natural attar perfumery and the rising popularity among consumers of high-end artisanal attars (Sultan Pasha et al).

 

I have been testing some of the attars these past few weeks, and can tell you that a) they are superb, and b) they solve the problem that plagues most of the catalog of La Via del Profumo and natural perfumery in general, namely, that of extreme ephemerality. The attar formats of favorite La Via del Profumo scents are rich, strong, and long-lasting; paintings done in oils compared to the pastel work of the EDTs.

 

This is great news for anyone who might have loved the scents but hesitated over plunging $100+ into a fragrance that, while beautiful, doesn’t last more than 3-4 hours on the skin. Lovers of natural perfumery understand and accept the trade-off between all-natural materials and their brief longevity. But with Dubrana’s attars now offering fans the best of both worlds, we don’t have to compromise.

 

Oakmoss (Muschio di Querchia) is one of my favorite fragrances from La Via del Profumo, and in attar format,

Photo by Tj Holowaychuk on Unsplash

allows me hours of pleasure, rolling around and luxuriating in its ripped-from-nature goodness. Far more a vetiver scent than an oakmoss, Oakmoss at first smells like wet leaves, upturned soil, bark, wild mint, the air after a rainstorm, and potatoes buried deep in the ashes of a campfire. It plugs me directly into a powerful current of memory: playing War with my brothers and neighborhood friends in the sprawling ditches and orchards once attached to our Famine Era home.

 

Slowly, the sodden smell of tree sap, mulch, and root dries out, ceding some ground (but not all) to an incensey, blond oakwood note, which is probably cedar but reminds me very much of the aromatic woodiness of Chêne (Serge Lutens) minus the booze. It smells more like split logs drying in a shed and woodsmoke than the oozing wetness of living trees.

 

The oakmoss has a bitter velvety softness that calls to mind the furred green carpets creeping over the roots and trunks of old oaks in some less trodden part of the forest. And while Oakmoss is far from sweet or creamy, the nuttiness of Dubrana’s famous Mysore sandalwood gives it a rounded warmth that speaks to comfort. People have called Oakmoss formal; the kind of scent to wear with a business suit. I can see that, especially in its clipped, almost monolithic elegance. However, the attar is earthier, more sepulchral, and darker-green than the EDT, and reminds me a bit of the way Djedi (Guerlain) and Onda (Vero Profumo) make me feel. Worth saving up for.

 

Why you should take a leap of faith: Every now and then a perfume comes along to prove that scent is the most evocative sense of all, capable of connecting people in a profound way to memories and feelings they’d thought long-buried. In my experience, when this does happen, it happens mostly with fragrances created by the smaller artisans and independent brands, as opposed to those created by the big masstige or luxury niche brands. Oakmoss is a powerful example of this, for me. It might not tap into the same current of emotion for you as it did for me, since these things are highly personal. But if what you’re seeking is a deeper connection to your personal experience through scent, then artisan perfumes are more likely to spark that for you.

 

Aside from this (quite personal) angle, Oakmoss is special because it has the vivid rawness of an outdoors scene, which is more special to me than a simply luxurious smell. It is similar to both Annick Goutal’s Vetiver (the original) and Etro’s Vetiver, in that it features a salty, ferrous vetiver that pulls no punches. Oakmoss will also appeal to lovers of vintage chypres, especially Chanel’s Pour Monsieur and Givenchy’s Givenchy III. In attar format, it also reminds me somewhat of the rooty, Middle-Earth solemnity of both Onda (Vero Profumo) and Djedi (Guerlain). Just keep in mind – less of a perfume, more of an experience.

 

St. Clair First Cut

 

There’s a “build it and they will come” model at work in the artisanal food movement, whereby artisans choose one product upon which to build their reputation, invest everything they’ve got in it, and trust that the high-value end users of artisanally-produced food (chefs, restaurants) will absorb it all. This holds true for Diane St. Clair, renowned in the United States for her artisanal butter produced from milk from her small Jersey cattle farm in Vermont. Read more about Diane’s extraordinary back story in Kafkaesque’s comprehensive introduction post here; suffice it to say, with every gram of Diane’s butter bought up in advance by chefs of Thomas Keller calibre, she truly is the Queen of Butter.

 

Like Hans Hendley, Bruno Fazzolari, Annette Neuffer, and quite a few other indie perfumers, Diane St. Clair is an example of an artisan who decided to take her artistry in one field and cross it over into another. The connection between food and perfume is, naturally, that of sensory pleasure, so it follows that Diane St. Clair’ has a talent for perfumery too.

 

But perfume is an incredibly crowded field. The “build it and they will come” model doesn’t quite cut it in a segment where marketing, social media outreach, and YouTube reviews are perhaps two-thirds of getting a perfume to land where it needs to. That leaves the Diane St. Clair scents – as good as they are – at risk at being swallowed up in the great white noise of the perfume scene before they’ve really had a chance to resonate with buyers.

 

To help the brand resonate with potential buyers, bloggers like me have to figure out how to describe them in a way that it will be clear to readers where the scents fit in the larger context of the perfume landscape. The best way I can put it is that the Diane St. Clair scents are subtle portraits of an idealized rural landscape where the cows that give us our milk are all happy, golden creatures, where wildflowers scramble over banks, and nobody has to get up at 4am.

 

It’s not the raw, wild density of Josh Lobb’s American landscape, nor is it the smoky, resinous forests of Laurie Erickson’s imagination, where mighty oaks ooze great fat tears of labdanum and myrrh. Instead, Diane paints an ethereal, almost translucent picture of what we might imagine a Vermont smallholding to be. There’s nothing literal or heavy-handed about the way the bucolic ideal is presented here, though; the perfumes are minutely textured and abstract in a way that shows real vision.

 

First Cut is by far my favorite of the initial releases. Its contrast between prickly aromatics (citrus, lemon verbena, tomato leaf) and the buff creaminess of hay reminded me at first of Jicky, especially in its famous clash of cymbals at the start, citrus and lavender stirred into dirty vanilla, but First Cut is not at all animalic. The dulcet almond tones of the tonka deepen, sweetening and thickening the scent, but the crisp aromatics persist throughout; fans of both Tonka Impériale (Guerlain) and Cologne Blanche (Dior) will appreciate the prickle of rosemary against the smooth expanse of hay here.

 

Although never strictly gourmand, there’s a whipped egg white delicacy of texture to First Cut that recalls the sensation of biting into the soft almond center of pasticche di mandorle, dusted with powdered sugar and aromatized with a drop of Sicilian lemon oil.

 

Why you should take a leap of faith: Hay fragrances can often stray too far into syrupy richness (Chergui) or sugared grass (Fieno), but First Cut gets the balance just right. It takes me a while, and multiple wears, to realize that the success of the scent lies in the same equation Etat Libre d’Orange figured out for its Fils de Dieu du Riz et des Agrumes, which is to say pitched perfectly between sweet and sour, pungent and creamy, hot and cold, like the best South East Asian meal you’ve ever had. 13ml travel sizes of First Cut can be purchased for $65, including shipping in the US, which is not bad at all for an artisanal perfume.

 

April Aromatics Ray of Light

 

April Aromatics, along with Hiram Green, is one of the rare all-natural perfume brands that produce perfumes that feel like proper perfume rather than a mixture of essential oils. Many of my favorites from April Aromatics, like Bohemian Spice and Calling All Angels, rely on a clever use of labdanum to enrich the bases and make them last longer. Tanja Bochnig is a obviously perfumer who has learned to embrace that strange Janus face aspect of labdanum, meaning its psychotic, continuous lurching between parched-leathery and wet-honeyed.

 

Her florals, while slightly less intense, are also rich and durable, with Nectar of Love and Tempted Muse leading the pack. But perhaps the greatest test for any natural perfumer is how they handle The Great Citrus Problem. Citrus notes are short-lived molecules of pure joy, and it is the task of every perfumer to come up with new solutions to make them last beyond 5 minutes. Companies with a broad palette of mixed media materials (both naturals and synthetics) can extend the citrus through layering it over coumarin or oakmoss-replacing materials; see Azemour Les Orangers (Parfum d’Empire) as perhaps the best example of this on the niche side.

 

On the natural end of things, Ray of Light is probably the best I’ve personally encountered. The yuzu-like grapefruit topnote is so riveting that you’ll drop whatever you’re doing just to focus on it. How is this incredible note extended? The best I can tell, it’s done through using mint to bridge it to a slightly bitter, resinous galbanum or hay-like accord in the base. There’s also a candied edge to it reminiscent of the lemon-and-lime flavored chews of my childhood.

 

Why you should take a leap of faith: Perfume is mood-altering and depression-lifting; none more so than a perfectly-judged citrus. For perfume nerds like me (and hopefully you), the fact that an all-natural citrus perfume that lasts actually exists and that it’s this good is reason enough to smile.

 

 

January Scent Project Selperniku

 

Diane St. Clair might be the Queen of Butter, but John Biebel of January Scent Project made a scent that really smells like butter (and a few other, weird things). Read my full review, here, to get an idea of what Selperniku smells like; if you can make sense of it based on my incoherent ramblings, then more power to you. Better yet, order a sample. And then write to me to tell me what you think it smells like.

 

Why you should take a leap of faith: Selperniku is the scent that jumps to mind when I think about the central tenet of what sets artisans apart from big brand niche, i.e., the boldness of the original and utterly non-commercial idea. Selperniku might not make the brand any money, and I’m not sure I’d want to wear it as a personal fragrance, but it moves the landscape of fragrance several steps forward. At the very least, it’s a talking point.

 

 

Marina Barcenilla Black Osmanthus

 

Osmanthus is one of those things that smell different in its absolute form than in commercial perfumery. In commercial perfumes (and most high-end niche ones), osmanthus is usually presented as a light apricot-and-suede note. In absolute form, however, it smells like a pungent and creamy Laotian oud oil, with a greasy leather undertone and a winey, damascenone-rich fruitiness. Because osmanthus petals are so tiny, you have to collect a lot of them to fill the still, so the petals sit (and rot slightly) in water until enough petals have been gathered for distillation. This process, similar to the pre-soaking of oud wood chips for at least 10 days before distilling, gives the resulting oil the animalic twang of fermentation.

 

Marina Barcenilla’s Black Osmanthus doesn’t veer away from the animalic, fermented leather side of osmanthus absolute, but instead embraces it. Probably much influenced by the dank, oudy pungency of the osmanthus absolute in Auphorie’s Miyako, the scent that famously revived Luca Turin’s interest in blogging, Barcenilla sets about exploring the less polite aspects of this most expensive material, framing it with a host of equally pungent materials – Indian tuberose, myrrh, saffron, bay rum. This has the effect of “de-floralizing” the osmanthus, shearing off all the pretty apricot nuances until all that’s left is rubber, smoke, pepper, and the metallic smell of rain hitting the red earth of India. The drydown reads like an extended essay on myrrh, bringing its savory, wet-soil gloom to the fore.

 

 

Why you should take a leap of faith: If you’re fed up with the stultifying serenity of florals as presented by big brand niche, take a walk on the wild side with the indies and naturals – they’re the ones that will show you the surprisingly non-floral, non-pretty face of all those flowers you think you’ve been smelling.

 

Natural jasmine, osmanthus, even rose – these are all materials that are rarely found in commercial perfumery anymore due to expense or low yields. Indies and artisans are a holdout for working with natural raw materials to any substantial degree, because they work with small batches and don’t care about stretching the formula to fill 100,000 bottles. Sample Black Osmanthus because it’s the real face of osmanthus, the one you rarely see. If you’re intrigued by this, then you’ll know you’re ready for exploring some of the other ugly-beautiful faces of flowers in the artisan arena.  Cue Matrix quote: “You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.

 

Slumberhouse New Sibet

 

Slumberhouse fragrances are fetishized in certain parts of the community, so hardly needs no talking up by little old me. But for people who didn’t jive with the original aesthetic of Slumberhouse – dense, syrupy New Gothic Americana – and thus allowed their interest to drift away from the house, might be brought back into the fold by New Sibet, a scent that marks a stylistic departure for Josh Lobb and the house.

 

Underneath the otherworldly chill of orris meeting the gamey funk of leather, New Sibet has a classical bone structure. The gears shift midway through its trajectory, transitioning so soundlessly from Slumberhouse weirdness to a Caronesque leathery carnation that it unnerves the wearer. The dusty coldness that permeates from head to toe gilds the scent with a silvery edge that feels like breathing in dry ice.

 

New Sibet is unusual in that it exhibits almost human intelligence; sometimes it is a cool-toned, ashy leather, other times it seems rather ripe, buttery, and pungent, and occasionally, it smells resolutely classical, like a beguiling mash-up of Tabac Blond and L’Air du Temps. It’s gloriously weird, borderline unwearable, and absolutely beautiful.

 

Why you should take a leap of faith: Along with Feu Secret by Bruno Fazzolari, New Sibet is the rare example of an artisan fragrance that turns our traditional idea of iris on its head, rather than simply allowing the beauty of the material to do all the talking, as is the norm.

 

 

Pekji Battaniye

 

Photo by Jon Tyson on Unsplash

Amber fragrances are a sort of rite of passage in the first few years of one’s fragrance journey; they are un-challenging, simple in structure, and offer the kind of dopey sweetness that’s hard to pass up on when you’re in need of warmth. But what makes ambers so attractive is also what limits them. One you’ve amassed two or three of the amber stalwarts, it’s hard to find a variation that innovates or improves on the basic model to the point where you’d be happy shelling out for another.

 

Battaniye is that rare amber that does something new with an old idea. Meaning blanket in Turkish, Battaniye was made to evoke the feeling of restfulness and comfort of having an old wool blanket pulled over your lap, while you watch the rain bucket down outside. Omer Pekji took his inspiration from a stormy evening in Trabzon, in his native Turkey, a town on the Silk Road that served as the gateway to Persia.

 

The scent opens on a remarkable note of burned coffee grounds, before smoothing out into a dry, whiskeyish amber that reads more like fabric – leather, sheep’s wool, hessian – than resin. In fact, it does rather smell like an old afghan or perhaps a man’s battered leather jacket, something that you absentmindedly pull onto your bare knees and then spend the rest of the evening inhaling the rich humanity of smells bound up in its fibers.

 

Battaniye achieves a textured, layered feeling of warmth without ever spiraling into gooey sweetness, or at the other end of the scale, the sort of parched dryness that wears on the spirit. It’s a masculine scent, and slightly animalic in parts, a core of medicinal Peau d’Espagne-style leather hiding out in layers of wool, resin, and cool, wet earth. Once the TCP-like nuances of the leather burn off, the patchouli really piles into the scent in a big way, reminding me of the evocative smell of rain on soil. This is a scent that just gets better and better as it ages on the skin.

 

Why you should take a leap of faith: It’s hard to do something with amber that a) diverges from the basic model of sweet, resinous warmth, and b) doesn’t in any way call to mind the spice-rack ambers of the Middle East. Battaniye shuffles the spirit of oily, macho Peau d’Espagne-style leathers into an ever-shifting deck of resin, wool, and earth, for a result that both comforts and pulls on an emotional string.

 

It’s masculine but not macho, dry but not desiccated, exotic but not souk-ish, and finally, evocative but not challenging. Battaniye solves a lot of problems inherent in amber scents, and thus might be the baby bear’s porridge of amber for many fragrance fans. Devotees of By Kilian’s Amber Oud and Tauer’s Lonestar Memories will want to sample.

 

 

Providence Perfume Cocoa Tuberose

 

Chocolate, like coffee, is one of those things that smells amazing in real life and borderline disgusting in perfume. Overly burnt, harsh, syrupy – these are all charges laid at the door of coffee and chocolate perfumes, be they natural or mixed media. But Cocoa Tuberose is very clever; it hints at the topnotes of dark chocolate (brandy, dried plum, red earth, dust) without ever tipping into the faintly metallic, period blood-like animalism that lurks beneath, or worse, adding cream and sugar to bloat it up and dumb it down.

 

I put this down to the surprisingly subtle influence of the tuberose, which shows up only as a faintly rubbery, vegetal note that throws a net over the chocolate and controls it. Hints of dry tobacco add a sexy, rugged accent very much like the animalic tobacco-chocolate-black tea triad in Sammarco’s Bond-T. The overall effect is of a dark, dusty richness born not of flowers and chocolate, but of cardboard, solvent, old houses, and libraries.

 

Why you should take a leap of faith: Sexy and evocative, Cocoa Tuberose is a rare natural perfume that transcends the limits of its constituent materials. It won’t hit you over the head with either cocoa or tuberose, but instead explores what those things feel like in a wider, more perfumey context. For people who prefer less “on-the-nose” florals like Le Labo Iris 39, this is a must-try. Hurry though – I hear Cocoa Tuberose is on the chopping block.

 

 

Stora Skuggan Silphium

 

Silphium demonstrates the endearingly nerdy interest of some artisans in repurposing old materials and traditions for modern ends; Antonio Gardoni, perfumer of Bogue, created Maai, for example, when he discovered a stash of barrels of vintage raw materials in a disused warehouse. In the case of Silphium, Stora Skuggan wanted to create the scent of Silphium, an ancient plant native to modern-day Libya that was used for medicinal purposes in Ancient Greece. Pedanius Dioscorides, in 70 BC, described Silphium as having a “very healthy aroma”, and it’s possible that it was used as a contraceptive or even an aid to abortion.

 

The perfumers, probably working off the information that Silphium may have been related to fennel or asafetida, built an accord that smells like an ancient salve made from sweeping armfuls of culinary herbs and spices off the rack. But whatever medicinal pungency might have resulted from this is mitigated by the cheerful zing of freshly-grated ginger root, which sluices the dense herbal canopy with heat and sunshine. Indeed, layered with a fizzing incense note, Silphium smells more like a good mood than the inside of Hippocrates’ medicine chest, and that’s a good thing.

 

The clove and black pepper accents rev up the spicy and metallic aspects of the Silphium accord, making it feel half-clean, half-sweaty. Crucially, there’s no amber or vanilla to blunt the spice, so things never get maudlin or, shudder, creamy. It does, however, smell incredibly soapy in a happy, effervescent way. Although Silphium doesn’t really remind me of any other perfume, I’m confident that anyone who loves the sooty, airy incense in Timbuktu (L’Artisan Parfumeur), the clovey resins of Eau Lente (Diptyque), and the luxurious soapiness of Castile (Penhaligon’s) would also love this scent.

 

Why you should take a leap of faith: Love the ancient herbs and spice rack authenticity of the earlier Diptyque scents? Silphium nails it, and is an indie to boot.

 

 

Hiram Green Shangri La

 

Some all-natural perfumes sacrifice aeration for wholesomeness, leaving the perfume feeling overly dense and “brownish” in aura. Then, when the main show of force is over, they evaporate into the ether. What, pay €150 for sludge that lasts 30 minutes? Nope, I require both beauty and lift, which is why I usually prefer mixed media perfumes over all-natural. However, there are a couple of artisan brands whose all-natural perfumes slip past my cynicism barrier and make it to “must buy” status, and Hiram Green is one of those.

 

Florals are, I suspect, slightly easier to arrange in the context of natural perfumery; many absolutes and essential oils, like jasmine, rose, and ylang, are complex aromas in their own right, and the trick then becomes how to best manage their behavior in the final composition. But chypres, which involve a complex arrangement of bergamot, labdanum, and oakmoss, are difficult to achieve, especially in a day and age when real oakmoss is restricted.

 

Shangri La pulls it off. A dry but lush chypre with an aged peach saké topnote, it has the rubied, velvety bitterness of a Mitsouko or Femme without any the compromises one has to make for the modern-day versions. Plus, it’s all-natural, although Shangri La is so good that you forget all about its worthiness. Full review here.

 

Why you should take a leap of faith: A proper fruity chypre with a properly mossy drydown priced at €39 for a travel size? Come on, I’ve laid riskier bets than that at our local greyhound track.

 

Francesca Bianchi Under My Skin

 

Together with Siberian Musk (Areej Le Doré), Francesca Bianchi’s Under My Skin was my favorite fragrance in 2017, but it’s kind of silly to confine perfumes to years, because I have the feeling that this would make my list every year. Under My Skin smells of intimacy in the best way possible, an idealized notion of milky sweat, buttery baby skin, worn suede, and old wood. Original review here.

 

Why you should take a leap of faith: If you’re attracted to the special, private smells common to a loving household or family, then skip the much-vaunted L’Air de Rien by Miller Harris, now reformulated down to a small, pungent amber, and come right to the door of an artisan who’s doing it all right. It is both atmospheric, in the way it paints a picture of the collected smells of a place – a bed, a room, a library – and intensely human, in the way it captures the private, milky scent of much-loved skin. It’s basically the kind of human fur perfume that Guerlain should still be doing but isn’t.

 

 

Hans Hendley Mown

 

Many artisan perfumers come to fragrance by way of another art or artisanal profession, such as photography, graphic design, jazz music, poetry, jewelry-making, or small-batch artisanal food production: Bruno Fazzolari, Diane St. Clair, Annette Neuffer, and Hans Hendley are all prominent examples of this sort of crossover. A surprising number of them started out in the field of science and chemistry: Andy Tauer, Sven Pritzkoleit, and Spyros Drosopoulos all came with a professional curiosity about scent molecules and how they behave (scientifically or not) in a composition.

 

Obviously, the desire to create is one that spills feverishly over boundaries and finds cracks in the pavement through which to sprout. The artisan sector is where cross-pollination thrives; it gets strangled in the bigger niche and mainstream segments of the market.

 

Not all art is good just because it is art, just like not everything an artisan makes is intrinsically superior to what’s offered in the mainstream. I like Hans Hendley perfumes because they are artistic without being pretentious or inaccessible to a more general public taste. I would describe his style as Slumberhouse-esque, inspired by rugged, outdoorsy smells such as “pine, cedar, oak, forest floor, daffodil flowers (narcissus), honeysuckle, sage, tomato leaf, fresh bread, sawdust, smoke and the secretly amazing smell of gasoline[8] but much lighter than Slumberhouse and with a use of “radiant” woody-ambery basenotes.

 

Mown encapsulates both facets of the Hans Hendley style well. It features a damp, nutty hay accord interspersed with the dried fruit and bitter cocoa notes of curing tobacco, with a result that is syrupy, rich, and almost edible. However, layered over a radiant woody amber that smells like shards of wood impregnated with resin, smeared with honey, and left outside in the sun to dry, there is enough “burnt” in the scent’s structure to keep it buoyant. Powdery orris helps tilt the scent towards the dry, bitter “grassy” aspects of the harvest line. There’s even a toasted note in there that calls to mind cereals laid out on hay to dry out in the sun.

 

Before the woody amber sets itself on fire in the base, we have time for a whistle-stop tour of the tobacco curing shed. The dried fruit richness of the start mimics the chocolatey dampness of un-cured tobacco leaves, which smell like they’ve been dipped in fruitcake soaking liquor, before becoming green and waxy, similar to the smell of beeswax absolute.  But as the scent dries out, so too do the sheaves of tobacco, honeycomb transitioning into the crackling nuttiness of 100% cured tobacco leaf, red-gold at the edges and barely sweet. The base is what marks Mown out as related to other powerfully dry, woody perfumes such as Woodcut by Olympic Orchids, Eau My Soul by 4160 Tuesdays, and Hendley’s own Bourbon. At $28 for a 9ml travel spray, Mown has to be one of the best deals on the market if you love the earthy smells of the harvest.

 

Why you should take a leap of faith: Because if you’re a young professional living in the city, you’ll always feel a tug of yearning for wide open spaces and rusticana. You see the countryside as wholesome and freeing, an imagined space into which to pour all your longing. The perfume landscape is dotted here and there with visionary perfumers who see the wildness of non-urbanized spaces as the refuge of authenticity; Slumberhouse, Hands Hendley, and Diane St. Clair are all artisans who create pictures of the (predominantly American) rural scene, albeit filtered through a very sophisticated, and in the case of Hans Hendley, Big City aesthetic.

 

Mown will strike a chord with those who love earthy harvest scents: honey, hay, tobacco, grains, grass, cereals, etc. It is built along the same lines as Erawan (Dusita), Agartha (April Aromatics), and Slowdive (Hiram Green), but distinguished by its potently dry, radiant woodiness. It might also be an option for those looking to replace the now-defunct Tabac Aurea (Sonoma Scent Studio), or the more expensive Tobacco by Frank Broclet.

 

Bruno Fazzolari Au Dela Narcisse

 

Au Dela Narcisse deserves the kind of “classic green floral” status as Chanel No. 19 or Guerlain’s Chamade. Revolving around a honeyed, animalic narcissus and a dulcet jasmine, Au Dela has a brisk modern feel, but none of the clipped formality of either the Chanel or the Guerlain. The opening moments – a clustering of green notes that manage to be simultaneously crisp and nectarous – are truly riveting, and though the jasmine that follows is a hair too honeyed for my taste, the overall impression is of a green floral chypre, a feat that’s none too easy to accomplish in an oakmoss-limited era.

 

What I appreciate most about Au Dela Narcisse is that it is the rare green floral that doesn’t feel ramrod stiff. It has a sexy, tousled feel to it, as if Chamade had rolled around with a lover on a bed of wild, honeyed narcissi for hours and is now pleasantly drowsy.

 

Why you should take a leap of faith: Anyone unhappy with the current state of Chamade (Guerlain), Vol de Nuit (Guerlain), or No. 19 (Chanel) could switch to this and not feel the sting, apart from a slight lack of chypric bitterness. There are distinct parallels between Au Dela Narcisse and both Romanza (Masque Milano Fragranze) and Le Temps d’Un Fete (Parfums de Nicolai), so if the former is too bitter or animalic, and the latter too unavailable, the Bruno Fazzolari would be a more than satisfactory replacement. Travel sizes of 9ml sometimes appear on the brand’s website too.

 

Bogue MEM, Vero Profumo Naja, & Papillon Dryad

 

Last but not least, I’d like to mention three of the artistic standouts of last year, all three released at around the same time in Spring 2017, and all three still defining the heights to which artisanal perfumery can scale. I’ve reviewed them already, in this post here, but I’d like to talk here specifically about the aspects that make these three perfumes in particular so significant, in terms of artisanal perfumery and in perfumery in general.

 

Vero Profumo Naja is significant because the sheer ambitious scale of the perfume belies the humble beginnings of the brand, as the brain child of a woman who worked for Swissair until she was 54. Although largely self-taught (another key feature of the artisan scene being that its perfumers don’t go through the formal route of a Grasse education), Vero Kern’s fragrances are all built in the grand, sweeping manner of the Guerlain, Chanel, and Caron classics.

 

But where the greats of classic perfumery have all degraded into pale versions of their former glory, or stagnated in the artistic sense, Vero’s fragrances continue to grow in scope and depth. Naja is a strange green-gold osmanthus leather scent that’s almost too complex to categorize except for a passing nod to Tabac Blond and Habanita. But truthfully, Naja transcends and surpasses its antecedents. It’s the kind of perfume we’ll still be using as a reference 50 years from now, and guess what, an artisan made it.

 

Papillon is an outfit that I’m guessing many consumers would mistake for high-end niche rather than artisan, because of the extraordinarily high gloss finish of the perfumes and the artistic self-assurance of its perfumer, Liz Moores. But in fact, Papillon is an artisan outfit through and through, Liz Moores doing everything herself from the sourcing of materials and creating the formula to bottling, packaging, and shipping. Her 2017 release, Dryad, demonstrated beyond a shadow of a doubt that a talent for perfumery is innate rather than taught. Encompassing the cantilevered depth of vintage Vol de Nuit, the chilly smoothness of No. 19, and the leathery wickedness of Bandit, you could tell us that Dryad sprang from the loins of Germaine Cellier or Jacques Guerlain, and we’d believe it.

 

Bogue Mem is a perfume event in the landscape of perfumery, whether you like it or not (and many did not). A perfume of such astonishing complexity it requires repeat wearings to break it all down, it is essentially a riff on lavender that meanders through burnt marmalade, malt, hay, and the low tide stench of ambergris. But the important thing about Mem is that after it’s finished – a good 12-14 hours after you’ve applied it – you think to yourself, boy, now that was an experience. It’s as twisty as a good telenovela, but nutrient-dense, cerebral. Wear this if you want the perfume equivalent of watching The Unusual Suspects or Inception for the first time.

 

Why you should take a leap of faith: These are three artisans at the top of their game, artistically and career-wise; sample their work to track the trajectory they took to get there and to pay witness to the extraordinary complexity and polish that’s possible from the hands of self-taught perfumers.

 

 

[1] https://www.independent.co.uk/life-style/fashion/features/designer-perfumes-niche-fragrance-collections-are-the-heaviest-hitter-in-the-business-a7052226.html

[2] https://www.independent.co.uk/life-style/fashion/features/designer-perfumes-niche-fragrance-collections-are-the-heaviest-hitter-in-the-business-a7052226.html

[3] “Luxury for the Masses”, authored by Michael J. Silverstein & Neil Fiske, April 2003 issue, Harvard Business Review, accessed through https://hbr.org/2003/04/luxury-for-the-masses

[4] http://www.artandolfactionawards.org/submission/artisan/

[5] http://www.artandolfactionawards.org/submission/independent/

[6] http://www.mediative.com/2018-digital-trends-9-artisanal-advertising/

[7] https://www.afponline.org/trends-topics/topics/articles/Details/why-should-finance-be-buzzing-about-artisanal-trends

[8] https://www.theolfactive.com/hendleyperfumes/

Capsule Wardrobe Coffee Floral Floral Oriental Fruity Chypre Gourmand Green Floral Incense Independent Perfumery Leather Lists Musk Oud Patchouli Resins Round-Ups Sandalwood Smoke Vanilla Vetiver Violet Woods

Small But Perfectly Formed: Building a Capsule Perfume Wardrobe with Travel Sizes

9th March 2018

Building a Capsule Perfume Wardrobe: If you had to build, or rebuild, your perfume wardrobe using only travel sizes and minis, could you do it? What would be on your list? 

 

A couple of questions have been dogging me lately. First, how much perfume do I actually use in a year? And second, if my collection of full bottles was lost or stolen, would it be possible to build a small capsule wardrobe that covers all possible scenarios using only minis and travel sizes, and sticking to a putative budget of +/- $30 per bottle?

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