One of four in their most recent round of perfume releases, Areej Le Doré Flux de Fleurs is an interesting experiment in what happens when you blend Indian attars with Arabian raw materials in a classically French manner, thus confusing the heck of someone used only to the Western style of fragrance. For the sake of brevity, I would define the differences between these three styles as follows:
- Western floral perfumery is predominantly abstract and mostly composed of synthetics, or synthetics mixed with some naturals
- Indian attar perfumery focuses is ayurvedic, focused on the exalting the naturalness of plants, flowers, and herbs of India and Mother Earth
- Middle-Eastern attar perfumery is less focused on nature and more on a “perfumey-ness”, mixing natural oud, musk, and ambergris with already distilled attars and ruhs for a result that is richer and more complex than Indian attars, but not abstract in the Western manner
Flux de Fleurs pushes boundaries because it borrows a little from each category. It uses traditional Indian attar ingredients, including an Indian co-distilled jasmine and frangipani ruh, a very expensive blue lotus absolute, and a complex, distilled shamama (hina) attar, but then takes those materials in an Arabian direction by mixing them with materials more associated with the Gulf region, such as deer musk and aged Cambodi and Sumatran oud. To add to the confusion, there is obviously a very French, almost classical feel to the finished perfume – it boasts not only a French name but also a Gallic smoothness in the way the materials are blended.
So, the question then becomes: which style does Flux de Fleurs end up typifying? Because, to be fair, despite the complexity of any particular perfume, the finished result is always likely to end up more in one camp than the other. My answer would be that Flux de Fleurs smells predominantly like a blend of traditional Indian ruhs and attars, but with an abstract floral polish that glosses the whole thing in a classically French aura. Despite the presence of oud and musk, in other words, Flux de Fleurs does not smell Arabian or Middle-Eastern.
Flux de Fleurs is not a challenging scent per se, but I can see why people might struggle with it: it is familiar enough to make you feel comfortable but contains odd elements that are difficult for a Westerner to place. The general style – floral oriental – is old hat to us by now. But the strangeness of the raw materials casts us adrift. It’s like hearing a tune you think you know re-mixed on the radio to the point where you wonder if you remember the original at all.
There’s a logic to why some parts of Flux de Fleurs appear strange to us. Natural raw materials and attars smell quite different to their (often) synthetic reproductions in Western perfumery. For example, in French perfumery, the use of natural jasmine oil has been almost completely replaced by jasmine synthetics because of the prohibitive cost, and now appears to us in one of several forms – sweet, syrupy, and “purple”-smelling (the Grandiflora variant) or leathery, indolic, or minty (the sambac variant).
But a jasmine ruh, which is what’s been used in Flux de Fleurs, is a different kettle of fish. A ruh is an essential oil of jasmine flowers obtained through gentle hydro-distillation in India, using the ancient deg and bhapka system. And being entirely natural, a jasmine ruh smells more like earth and fruit than floral. We can recognize it as jasmine, sure, but there are some weird bits to the smell that we don’t immediately recognize, like the smell of spilled fuel, roots, metal, porridge, or gassy bananas.
I know that sounds weird, but some naturals bear little resemblance to the idea of it that we hold in our heads. Osmanthus absolute smells incredibly pungent and cheesy, for example – more like a barnyardy oud than a flower. I remember being shocked at how little these pungent Indian naturals smelled like, compared to their standardized Western form. Indian ambers smell rather harsh and spicy, reading as vegetal and austere to the nose rather than the sweet, vanillic “souk” style ambers to which we’ve all grown accustomed. Natural jasmine is quite a bit danker, spicier, and “muddier” than the bright, fruity, creamy, or even indolic tones of the jasmine aroma most commonly presented in niche or even classic perfumes. Likewise with the nose-clearing camphoraceous slap of Indian patchouli or the pungency of Indian saffron. Not bad different, you understand, just… different different. Smelling Indian attars and ruhs – the pure, natural ones, that is – is like being on a clean food diet and cleansing your blood stream of all the unnatural sugars in processed food.
So, while the florals in Flux de Fleurs are easily identifiable as semi-tropical white ones – jasmine and frangipani – their shape does not emerge in the usual form. In other words, not in the form of sweet creaminess, indoles, syrupy texture, tropical headiness, and so on. Instead, I sense odd bits and pieces of their character coming through, like the faintly peachy rubber undertone of frangipani and the smoky phenols of jasmine, its benzyl acetate character giving the florals a grapey, fuel-like savor. Later on, when the white florals filter through the dry, woody oud and the frankincense, there is even an austere sootiness to the way the flowers present.
In general, I do not find Flux de Fleurs to be as fruity or as spicy or as sweet or as heavy as most others seem to. To my nose, it is full of these little Indian touches that aligns it with my experience of these natural ruhs and attars out of the traditional Indian canon of perfume making. There is a spicy, vegetal saffron-amber topnote that, when melded with the citrus (my nose says orange, not grapefruit), smells quite close to the traditional shamama or hina attar scent profile, but creamier and with a licorice-like nuance that makes me think of myrrh. There’s also a fuzzy nag champa or stick incense note that appears midway through, likely due to the combination of sooty frankincense, dusty benzoin, and the sweet florals, and although this never comes off as headshoppy, it does have a distinctly Indian tone.
But still, these exotic Indian touches are not enough to make me think that it’s entirely unique. There are parallels with Western niche fragrances such as Le Maroc Pour Elle by Tauer Parfums and Manoumalia by Les Nez, which gives rise to that sense of familiarity I mentioned earlier. This is mostly through the common use of tropical, rubbery white florals combined with stick incense or earthy, vegetal notes. So I wore all three perfumes together, to see if I could pin down that nagging sense of familiarity.
Side by side, Flux de Fleurs lacks the fecund earthiness and wet, savory, coconutty feel of the ylang in Manoumalia; but interestingly, returning the nose to Flux de Fleurs after Manoumalia reveals a fizzy, powdered incense note that is strikingly similar to Tauer’s effervescent Incense Rose (specifically, that Pez note that people either love or loathe in his work). Conclusion: although the rubbery, earthy nuances of the ylang are quite similar, Flux de Fleurs is far brighter, drier, and smokier/fizzier than Manoumalia. When compared directly with Le Maroc Pour Elle, Flux de Fleurs reveals a much lighter nag champa note than the Tauer, which is all round far richer and heavier than the Areej Le Doré. Conclusion: despite similar themes and approaches, Flux de Fleurs is far less headshoppy than Le Maroc Pour Elle.
I don’t find Flux de Fleurs to be very tropical, or creamy, or (overly) sweet in feel – nor do I find it spicy or dense. It is simply an unfamiliar but very Indian treatment of white flowers: earthy vegetal jasmine and peachy, rubbery frangipani filtered through a semi-pungent haze of dry, fizzy incense, powder, rubber, fuel, milk, scented erasers, Chandrika soap, and an array of other interesting, non-perfumey accords, glossed to a 3D shine in the French floral oriental style of blending. I say “simply”but of course, that’s no small feat to pull off, especially for an indie perfumer who seems to be bootstrapping everything himself from the sourcing to the distilling and bottling out in the steamy jungles of Thailand.