Scent Memory The Discard Pile White Floral

Acqua di Parma Magnolia Nobile

June 29, 2015

Acqua di Parma Magnolia Nobile follows the same pattern set down for Iris Nobile, which is to say: citrus + white flowers + light musk/woods base. Instead of iris, we have magnolia, which in real life smells like bright lemon notes, mixed with sweet whipping cream. In the Balkans, where I live, every yard has one single magnolia tree, planted there as a sign of welcome. Or at least to say “We will pause before taking out the shotgun.”

Magnolia Nobile dials up the citrus notes of the flower, and so the opening positively fizzes with snappy lemon and sweet orange peel. I like the opening a lot – the cream of the magnolia petals needs to be cut somehow, and this does the job. In fact, I wish the uplifting freshness could hang around a little longer. I’m not so keen on the creamy aspect of the flower that forms the heart.

To me, magnolia always smells a little too sweet and soapy. Unfortunately, in this particular example, it reminds me of an Impulse body spray I used when I was 19. Or a hand-soap, or a shampoo – I wish I could recall exactly. Either way, the smell association is there. Magnolia Nobile ends up smelling – to me – like a banal soap or shower gel or body spray that I used to buy in Marks and Spencers on Fridays with the money from my student grant that I hadn’t spent on booze and cigarettes. Boring and juvenile, therefore, to a nose that is at least two decades past that awkward stage.

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